『The Hospitality & Guest Experience Psychology Shorts: Number 5 - The Affect Heuristic』のカバーアート

The Hospitality & Guest Experience Psychology Shorts: Number 5 - The Affect Heuristic

The Hospitality & Guest Experience Psychology Shorts: Number 5 - The Affect Heuristic

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SHORT 5The Affect Heuristic: Why Guests Buy Emotion, Not Service

Why can a small gesture completely change how a Guest feels about a hotel, restaurant or bar?

In this Hospitality Psychology: Bite-Size episode, Ben explores the Affect Heuristic and why emotion shapes Guest judgement more than operational logic.

From complimentary gestures and staff warmth to atmosphere and emotional connection, this episode examines:

  • guest experience psychology
  • emotional hospitality
  • hotel guest behaviour
  • restaurant experience
  • hospitality culture
  • hospitality management
  • hospitality thinking
  • customer psychology
  • behavioural psychology

Because Guests rarely remember hospitality technically.

They remember how it made them feel.

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