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At the NY Auto Forum, Alan Cooper shares a deeply personal perspective on an often-overlooked reality in the automotive industry—mental health. After decades in retail and leadership, Cooper opens up about his own battle with depression and the hidden toll of an industry that demands resilience but rarely creates space for vulnerability.

This conversation goes beyond surface-level discussion to address a hard truth: behind the performance, pressure, and long hours, many in the industry are struggling in silence. From the stigma around opening up to the real consequences seen across colleagues and teams, Cooper highlights the urgent need for change.

Cooper makes a clear case: it’s time for the industry to normalize these conversations. Through his initiative, Men in Automotive, the goal isn’t exclusivity—it’s creating a safe space for people to talk, connect, and support one another. This is a raw look at the human side of automotive—and why building stronger people is just as important as building stronger businesses.

Connect with Allan Cooper at https://www.linkedin.com/in/allancooper/

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