The Hidden $215M Brand Strategy Behind Starbucks, Gift Cards, and Trust
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The Hidden $215M Brand Strategy Behind Starbucks, Gift Cards, and Trust
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Gift cards seem simple... but they reveal something profound about brand trust, psychology, and power.
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In this episode of Brandy, Reilly Newman and Scott Saunders unpack how Starbucks generates over $215 million annually from unredeemed gift card balances, why consumers forget to use gift cards in the first place, and what this tells us about trust, psychology, and brand power.
Explore how strong brands convince customers to prepay for future value and how that “stored trust” quietly becomes a competitive advantage.
Reilly and Scott translate these insights into practical lessons for founders and small business owners: how branding influences cash flow, why pre-commitment is a signal of brand strength, and what it really takes to build a brand people believe in before they buy.
If you’re building a brand and wondering how trust turns into revenue, this episode will change how you think about gift cards, loyalty, and long-term brand strategy.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
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