What does it take to build a sustainable business across Latin America and the Middle East — and why is water the most underrated opportunity of our generation?In this episode of The Hassan Bash Show, Hassan sits down with Luisa Javier — climate-tech founder, environmental scientist, CEO of WAYAKIT, and one of Fast Company's Most Creative People in Business — for a conversation that goes far beyond sustainability buzzwords.Luisa opens up about her personal journey from environmental research at KAUST to co-founding a biotech company that is helping aviation, transportation, and facilities cut water consumption and eliminate harmful chemicals from daily operations. She breaks down why scaling across MENA and LATAM forced her to rethink what sustainability actually means — not just for the planet, but for systems, teams, and leadership.In this episode, you'll learn:- Why water scarcity is one of the biggest business opportunities hiding in plain sight- What the Saudi Arabia market really looks like for climate-tech founders- How Luisa built a company that runs without depending on her 24/7- The mindset shift that took her from researcher to cross-continental CEO- What "sustainable systems" in leadership and life actually look like in practiceWhether you're an entrepreneur, a sustainability leader, or someone curious about the future of our planet — this conversation will challenge how you think about resources, resilience, and building something that lasts.🌊 Connect with Luisa Javier:LinkedIn: linkedin.com/in/luisajavierCompany: WAYAKIT | Aziul Connections🎙️ Connect with Hassan Bash:LinkedIn: linkedin.com/in/hassanbashWebsite: [hassanbash.com]#WaterScarcity #ClimateTech #Sustainability #SaudiArabia #WomenInBusiness #GreenBusiness #WAYAKIT #HassanBashShow

Saudi Arabia’s transformation is being built far beyond what the public sees.

In this episode, Hassan speaks with the CEO of Frontline about the hidden technology infrastructure powering Vision 2030, from smart cities and stadiums to airports and control systems.

This conversation explores what it really takes to execute projects at scale, the evolving relationship between Saudi Arabia and Turkey, and what global companies need to understand before doing business in the Kingdom.

Join the Bash Global community for deeper conversations and global business insights: https://www.skool.com/bashglobal/about?ref=7ac3675c78b943b69b2d709dbf93b77c

Ever felt like the underdog? Ed Amey knows the feeling. From facing skepticism to leading a thriving non-profit, his journey is nothing short of inspiring. On this episode, we dive deep into Ed's story of how he transformed Jay Nolan Community Services. Discover how he turned challenges into triumphs and learned the power of leading with heart. Whether you're a seasoned leader or just starting your journey, this episode is packed with real-life advice and motivation. Get ready to be inspired!