What if the biggest reason your marketing isn't working has nothing to do with your website, your social media, or your messaging?

What if it's the decision you've been avoiding?

After spending more than two decades helping global brands like Nike and Adidas tell clearer stories, Kris Jones made a surprising move—she narrowed her own business to focus on one specific audience. That decision didn't make her business smaller. It made her message unforgettable.

In this episode, Kris joins Dr. J.J. Peterson to explore why the hardest marketing decision isn't choosing another platform or creating more content. It's deciding what you want to be known for—and having the courage to let everything else become secondary.

Together they discuss why clarity attracts better clients, why repeating yourself is one of the most effective marketing strategies, and why the fear of excluding people often keeps businesses from ever becoming truly memorable.

If you've ever worried that choosing one message means closing doors, this conversation may completely change the way you think about marketing.

• Why becoming known starts with making one difficult decision
• Why narrowing your message doesn't have to mean limiting your business
• How to serve multiple audiences without confusing your brand
• The StoryBrand framework and why every great story begins with a customer who has an unsolved problem
• The two questions Kris uses to uncover what businesses should really be known for
• Why saying "no" often leads to attracting more of the right clients
• How repetition builds trust—and why you're probably changing your message too soon

If this episode challenged you to think differently about what you want to be known for, here are two free resources to help you take the next step.

From Dr. J.J. Peterson: Download the One-Liner Worksheet to clarify your message and create a simple, memorable way to communicate the value you bring. 👉 https://www.drjjpeterson.com/one-liner

From Kris Jones: Download The Five StoryBrand Soundbites That Bring You More Clients to learn how to confidently talk about your business in a way that attracts the right people. 👉 https://www.reddoorstories.com/free-resources