Colleen Joyce, CEO of Lawyer.com, returns to the show to talk about the Lawyer Growth Summit, happening July 15–17 at the Fontainebleau in Las Vegas.

This one's a little different from the usual playbook. Colleen and her team built LGS around a simple principle: nobody sells from the stage. After learning the hard way with post-COVID boot camps (and 100% churn), they rebuilt the event around peer learning, tangible action items, and the kind of "tell me how you actually did that" conversations that happen in the hallway and at the bar.

We get into:

• Why brand is now the top of the marketing funnel — and how the biggest-name firms are growing social followings into six figures and pulling referrals from social alone
• The new world of AI SEO, featuring Justia CEO Tim Stanley sharing directory and search expertise
• How LGS is built for any growth-minded firm (with a heavy personal injury crowd), not just one practice area
• The experience side: a vendor lounge with no hard sells, high-end food and bev, and fun evening events (including a luxury retail store buyout with champagne and prizes)
• Bonus for staying through Friday the 17th: the Backstreet Boys at The Sphere
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Tickets, agenda, and speakers are all at lawyergrowthsummit.com.

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