After wrapping up my first-ever 4-day challenge, The Income Investigation, I couldn't wait to share how it went - the wins, the lessons, and of course, what I’d do differently next time.

This isn’t about tooting my own horn (promise!), but I want to reflect on some of the key takeaways that can help YOU if you’re planning your own event or long-form challenge in the future.

In this episode of The Growth Diaries, I’m sharing:

• The unexpected successes I saw, including a 70% live attendance rate and incredible engagement throughout the sessions.

• Key lessons I learned about stepping outside my comfort zone, including why it’s totally okay to be different in your approach.

• How a subtle, early marketing approach would have helped, and why collaborating with others can generate more opportunities.

• The email sequence mistake I made and how you can avoid it when planning your next event.

• From a WhatsApp community chat to charging a low ticket for the event, I’m sharing how I’d refine the next round of this challenge to maximise value and results.

If you’ve ever considered hosting your own challenge, or are looking for ways to improve on your past events, then this episode will give you real life insight to apply to your own strategy.

CONTINUE THE CONVERSATION:

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Useful Resources:

Free Guide: Most Effective Types of Market Research

Mentions:

Netflix Documentary: A Deadly American Marriage

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The Competitive Edge

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You're busy. You're serving. And you're earning.

But you’re also low-key panicking about whether it’ll be the same next month.

From the outside, your business looks like it’s thriving, and everyone thinks you’ve got it all figured out. But behind the scenes, you can't help but feel like you're walking on shaky ground.

(One wrong move and everything you've worked for could fall apart)

In this episode of The Growth Diaries, I’m unpacking what’s really going on when you’re making money…but still don’t trust it, and how to shift from accidental success to intentional, predictable growth.

I'll talk more about:

• How to spot when you’re relying on accidental success instead of intentional growth

• The difference between doing the work and knowing what’s working

• Why monitoring your insights and the outcome of your actions is key to predictability

• How my clients raised prices by 50%, partnered with associates to expand sales, and landed new clients in just 7 days

• What’s waiting for you inside The Income Investigation, and why it might just change everything

The security you crave isn't about working harder, it's about truly understanding what's working so you can repeat it on purpose and create an income you can trust.

Join me from Tuesday 6th May for The Income Investigation, where you’ll take on the role of detective to ‘crack the case’ and discover the evidence you need to build more predictable, sustainable success.

CONTINUE THE CONVERSATION:

Click here to join our WhatsApp community chat

Useful Resources:

Join The Income Investigation

Free Guide: Most Effective Types of Market Research

Connect with Cassie Evans:

Website

Instagram

Facebook

LinkedIn

Work with Cassie Evans:

The Competitive Edge

The Growth Booster

Book a Coffee Chat

What if the key to unlocking consistent, strategic growth in your business wasn’t about working harder, but about gaining the predictability that takes the guesswork out of every decision?

As business owners, we often find ourselves second-guessing whether our marketing is on point, if we’re pricing our services correctly, or whether we’re reaching the right clients.

The reality is, without predictability, we can feel like our business growth is based on luck or, worse, guesswork. But it doesn’t have to be that way.

In this episode of The Growth Diaries, I’m diving deep into the power of predictability and how it can transform your approach to business growth. I’ll walk you through:

• What predictability really means for your business, and why it’s not about being stuck in a routine but about knowing what works.

• How predictability can give you control over decisions like pricing, getting the right clients, and marketing (without second-guessing)

• Why making informed, data-backed decisions can help you stop feeling like your business growth is based on luck or guesswork.

• Where to start looking for predictability in your business, and how to gather the evidence that helps you make confident choices.

• How the Income Investigation Challenge can help you uncover the evidence you need to bring predictability to your income and business decisions.

If you’re tired of feeling like your business is an experiment, this episode will give you a new perspective on how to step into a more predictable, stable way of growing.

Predictability isn’t a restriction, it’s the power to make decisions that align with your goals and bring the results you’re looking for.

CONTINUE THE CONVERSATION:

Click here to join our WhatsApp community chat

Useful Resources:

Join The Income Investigation
(Due to May Day Bank Holiday, dates altered to 6th-9th May)

Free Guide: Most Effective Types of Market Research

Connect with Cassie Evans:

Website

Instagram

Facebook

LinkedIn

Work with Cassie Evans:

The Competitive Edge

The Growth Booster

Book a Coffee Chat