In this episode, host Amie Milner sits down with Melanie Borden—founder and CEO of The Borden Group, creator of the Human to Brand framework, and author of “Theater of the Mind” to unpack how founders and executives can turn their personal brand into a true growth engine for their business.

They dig into the inner script that keeps so many leaders silent:

• “I’m not ready yet.”
• “I don’t have enough authority.”
• “I’m going to take up too much space.”

Melanie shares how to interrupt that story with proof of past achievements and, most importantly, action. From there, she breaks down what most people get wrong about personal branding (hint: it’s not about being an influencer or “going viral”) and why a strategy-first approach matters more than any single post.

In this episode, Eric talks with Michael Bakaic of Iceberg Cyber about practical ways to generate more business—whether you’re an MSP or any service company.

They break down how to:

• Use lead magnets that actually start sales conversations
• Turn in-person events into a steady stream of opportunities
• Move beyond referrals and build a repeatable lead engine
• Get over the fear of rejection and the myth that “great products sell themselves”

If you’re serious about filling your pipeline and winning more clients, this one’s for you.

For even more on cybersecurity, startups, MSPs, and entrepreneurship, join Michael on the Cyber Confidential podcast.

Unlock the secrets of high-performing sales teams in this special episode of The Grow Show! We're joined by sales expert, author, and speaker Ali Mirza, President of Rose Garden Consulting, as our featured guest. Ali shares invaluable insights on sales accountability, leadership, and breaking through stereotypes that hold reps back.

This episode is packed with lively stories—from Jeff Winters’ playful take on sales stereotypes and career pivots, to Amy Milner’s real-world example of how small wins fuel lasting sales confidence. Discover how to manage performance, encourage accountability, and create a culture where your team can thrive.

Join hosts Jeff Winters, Amy Milner, Eric Watkins, and special guest Ali Mirza for thought-provoking banter, actionable advice, and plenty of laughs. Whether you’re leading a sales team or looking for new ways to level up, this conversation has something for you.

Don’t forget to subscribe and let us know what topics you want us to tackle next!

Learn more about Ali Mirza here - https://www.alimirza.com/