We Fixed Her Pixel And Got 2X Better Leads in 7 Days (Most Agencies Miss This)

Is your pixel setup costing you high-quality leads? In this video, we reveal how we turned around a fitness coach's account and helped her double the quality of her leads in just 7 days—by fixing her pixel setup. After months of underperforming, her cost per lead was skyrocketing, but a deeper look at her tracking revealed the real issue: incomplete data and no server-side events.

What you'll learn in this video:

• Why tracking matters: How incomplete data and bad pixel setup hurt your Meta ads and targeting.

• How we fixed her pixel: Implementing conversion API, advanced matching, and fixing duplicate events for clean, reliable data.

• Event match quality: How Meta’s algorithm needs clean, full data to find your best buyers and improve cost per lead and show-up rates.

• Real-world case study: See how fixing the pixel improved her event match quality from 4.9 to 9.3—and how it led to better leads, higher conversion rates, and more real buyers.

Takeaways

• Event match quality directly impacts Meta’s targeting capabilities.

• Set up server-side events and enable advanced matching for accurate, consistent data.

• Optimize for high-intent conversions like bookings, not just lead forms, for better ROI.

Don’t let bad data hurt your ad results. Watch now and learn how to audit your own pixel setup, eliminate duplicate events, and optimize your campaigns for real, qualified leads.

Stop Optimizing for Leads—Do This Instead

Tired of seeing low-cost leads but an empty calendar? You're not alone. In this video, I reveal why optimizing for leads alone is costing you and how to fix it by optimizing for schedules instead. The secret? Meta's algorithm cares about signals, not cheap leads. If you continue optimizing for lead form submissions, you’re feeding the machine low-quality, unqualified leads that won’t convert.

What you'll learn:

• Leads don't pay the bills: Why focusing on scheduled appointments leads to more revenue.

• Meta’s algorithm: How to optimize your campaigns for calendar bookings instead of leads to attract serious buyers.

• The Intent Ladder: Understand the 3 levels of intent and why your funnel should focus on Level 3 (schedulers).

• Practical steps: How to tweak your Meta campaigns, funnel structure, and ad creative to book more calls and attract qualified leads.

If you’re in the service business, you know your close rate matters more than your opt-in rate. Optimize your funnel and pixel, use custom conversion events, and track actual bookings—not just form submissions. With the right setup, you'll see higher quality leads and an improved show-up rate.

Don’t chase cheap leads. Chase qualified buyers. Watch this video to learn how to fix your funnel and optimize for appointments that convert into real sales.

3 Proven Psychology Hacks That Make Facebook Ads Convert Like Crazy

Unlock the secret to Facebook ad success with these powerful, science-backed psychology principles! For over 50 years, psychologists have studied why people buy, and their findings are directly applicable to creating ads that drive massive conversions. In this video, you'll discover 3 proven tactics—Social Proof, Loss Aversion, and Curiosity Gaps—that will transform your Facebook ads.

✨ What You’ll Learn:

• Social Proof: How testimonials and authority numbers can skyrocket your click-through rates.

• Loss Aversion: The psychology behind scarcity and urgency that pushes people to take action.

• Curiosity Gaps: How creating an open loop in your ads will get more people to click.

🎯 Whether you're struggling with low ad performance or just want to optimize your strategy, these tips will give you a competitive edge and help you consistently generate better results from your Facebook ads.

🎥 Watch now for actionable strategies that will make your Facebook ads feel irresistible!