Founder Story:

Matt Zeigler, the Ultimate Polymath! Super Connector, Producer, Community Builder & Fellow Show Host of "Just Press Record" for perfect Collaboration!EPISODE NOTES:What if the shortest path to better work is learning to be where your feet are? That’s the spark behind our conversation with Matt Zeigler—producer turned financial adviser, community builder, and host of the very excellent "Just Press Record" Podcast —who showshow presence, listening, and thoughtful connections can turn chance into momentum.We trace Matt’s arc from teenage gigs and studio life to a mid-career pivot into finance, where he discovered the same skill set applies: translate feelings into form, complexity into clarity, and fear into decisions. When a singer once asked for “more yellow,” he knew what to do. Years later, executives arrive with different words for the same fog—and Matt helps them find the signal by naming the gap between story and reality.That gap is the heart of Epsilon Theory and Panoptica, where Matt collaborates to decode how narratives shape markets, media, and culture. Think of epsilon as the error term between the map and the terrain—the place where headlines distort, incentives mislead, and human judgment goes sideways. Matt shares how better questions, cleaner language, and subtraction over addition can align plans with reality. It’s strategy as craft: roll off the noise, let the truth breathe.We also dive into the “three-body problem” of networks: you, one other person, and both of your audiences. The math stops behaving, and that’s the point. Serendipity compounds when you curate introductions and record the moment, which is exactly what Just Press Record does so well. Along the way we meet his “squirrels” (Premier League football and new music), hear why introverts make strong hosts, and unpack a line that

Matt ZeiglerMatt Zeigler is currently a Managing Director and Private Wealth Advisor with Sunpointe Investments, and the author of the ‘Cultish Creative’ Blog and Newsletter.Blog/Newsletter:

https://cultishcreative.com/X: @cultishcreativeLinkedIn:https://www.linkedin.com/in/matt-zeigler-a58a0a60/Professional:https://sunpointeinvestments.com/