Amy St. Germain believes midlife should come with more “oh yes” and less “oh no.” That realization hit somewhere between a hot flash and a late-night Google spiral, when perimenopause arrived without a manual.

After learning that up to 50% of women in midlife stop being intimate with themselves or their partners, Amy drew her line: perimenopause might take sleep and patience, but not pleasure. That’s when she created Oboo, a pleasure-forward brand for midlife women.

Oboo flips the script on silence and shame, offering products, tools, and open conversation to help women reconnect with their bodies and joy. Amy’s mission is simple and radical: replace the rules you were handed with ones you actually want to live by, and reclaim wonder, desire, and pleasure in midlife.

Find OBOO HERE

Ashlynn Mitchell is the voice behind This Is Ashlynn, a show redefining what it means to thrive in midlife. After a public divorce that ended a 21-year marriage, she turned pain into purpose, guiding women through healing and reinvention after betrayal, divorce, or years of self-abandonment. She has been coaching women for over 10 years.

With two teenage daughters and a life rebuilt from the ground up, Ashlynn leads with lived experience. Through coaching and soulful retreats, she helps women trust themselves again, reclaim joy, and stop playing small.

Her work is for women ready to own their story, their pleasure, their peace, and their power. When she’s not coaching, you’ll find her hiking, roller skating, or dancing like no one’s watching.

Find her at www.thisisashlynn.com and on Instagram @this.isAshlynn