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How many photos are sitting on your phone right now—thousands, maybe even tens of thousands? And what would happen if those were the only memories your family had left?

In this inspiring episode of The Good Enough Mompreneur Podcast, host Angela sits down with Haleh Shoa, Founder & CEO of Picturli, a photo organization, curation, and design studio that transforms chaotic photo collections into secure, searchable, and shareable archives.

Haleh’s passion for preserving memories began when her family fled Iran during the revolution, carrying photo albums as their most treasured belongings. With a career background in advertising for brands like Apple, Ritz Carlton, and Jaguar, Haleh combines technical expertise with a heart for storytelling—helping families and entrepreneurs protect their legacies.

✨ In this episode, you’ll learn:

• Why professional photo organizing is about more than decluttering—it’s about protecting your family’s legacy.
• How to organize overwhelming digital photo collections—from phones to old memory cards and slides.
• The lessons Haleh learned from launching Apple’s iPad Mini globally and how those lessons apply to entrepreneurs.
• Tips for serving high-ticket clients with confidence (and why your expertise matters).
• How to think about your future self when building systems for business and life.

📌 Stay to the end for three actionable takeaways you can start today to better organize your memories and your business.

🔗 Connect with Haleh Shoa & Picturli
Website: picturli.com
Free guide: 7 Steps to Organizing Your Photos → picturli.com/connect
Instagram: @picturli
LinkedIn: Haleh Shoa

💡 Keep the Conversation Going with Angela
Website: mombusinesscoach.com

• Connect with Angela at MomBusinessCoach.com
• Apply for Personalized Confidence and Business Coaching
• Enroll in my FREE mini-course - 5 Keys to Confidence

⭐⭐⭐⭐⭐Leave a Review on Apple podcasts or wherever you listen! 🎧

Thank you for listening and keep up the great work, mama!

Send us a text

In this empowering episode of The Good Enough Mompreneur Podcast, host Angela Masciulli welcomes Jillian Anderson—a globally recognized high-performance copywriter, positioning expert, and mom of two. Jillian has helped over 250 clients in 53 countries write magnetic sales copy and offers that truly reflect their vision, confidence, and aligned energy.

If you’ve ever struggled to explain what you do, name your offers in a compelling way, or write copy that actually converts—this episode is your next best listen.

Together, we unpack the energetic side of messaging, how to ethically position your offers to attract the right clients, and why confidence is a core ingredient of copy that sells.

💡 Stay to the end for Angela’s 3 biggest takeaways that could transform your copy and the way you show up in your business.

✨ In This Episode, You’ll Learn:

• Why positioning should come before you write a single word of copy
• What “signal positioning” is and how to use it to boost conversions
• How to confidently name your offers using identity-based messaging
• Practical copywriting tips for mompreneurs who feel overwhelmed
• How to use storytelling to connect with ideal clients
• The role of self-worth and energy in sales copy
• Jillian’s advice for balancing motherhood and business in different seasons

👩‍💻 Connect with Jillian Anderson:
👉 Website: https://www.jillian-anderson.com/
👉 Instagram: http://www.instagram.com/jillianaanderson

📬 Connect with Angela:
Website: https://www.mombusinesscoach.com
Email: hello@mombusinesscoach.com

• Connect with Angela at MomBusinessCoach.com
• Apply for Personalized Confidence and Business Coaching
• Enroll in my FREE mini-course - 5 Keys to Confidence

⭐⭐⭐⭐⭐Leave a Review on Apple podcasts or wherever you listen! 🎧

Thank you for listening and keep up the great work, mama!

Send us a text

In this powerful and eye-opening episode of The Good Enough Mompreneur Podcast, Angela sits down with Carrie M. Lane, professor and author of More Than Pretty Boxes: How the Rise of Professional Organizing Shows Us the Way We Work Isn’t Working.

Carrie shares what she discovered while researching the organizing and decluttering industry—a female-dominated profession born out of necessity, emotional labor, and a desire for flexible, meaningful work. Together, we explore the connection between clutter, overconsumption, gender roles, entrepreneurship, and the invisible weight women are expected to carry at home and in business.

Whether you’re drowning in physical stuff or just overwhelmed by all the things, this episode will help you unpack what’s really going on—and how to release the pressure to do it all perfectly.

🎙️ In this episode, you’ll learn:

• Why professional organizing is about so much more than tidy closets
• How unrealistic expectations and perfectionism lead to burnout and shame
• Why women, especially moms and women of color, are drawn to this work
• The emotional stories we tell ourselves about clutter—and how to rewrite them
• Actionable steps to reclaim your time, space, and self-worth

👀 Watch the episode on YouTube:
Search for Mom Business Coach on YouTube or click here to tune in!

🛍️ Grab Carrie’s book:
More Than Pretty Boxes – University of Chicago Press
Use code PRBOXES for 30% off!

💬 Let’s connect!

• Connect with Carrie Lane: https://carriemlane.com
• Continue the conversation with Angela at: https://mombusinesscoach.com

💡 Top Takeaway:
You don’t have to manage it all. Organizing isn’t just about your space—it’s about giving yourself grace, rewriting the rules, and defining success on your terms.

• Connect with Angela at MomBusinessCoach.com
• Apply for Personalized Confidence and Business Coaching
• Enroll in my FREE mini-course - 5 Keys to Confidence

⭐⭐⭐⭐⭐Leave a Review on Apple podcasts or wherever you listen! 🎧

Thank you for listening and keep up the great work, mama!