The Girl Boss Era: Why hustle culture worked until it didn't—and what to do now
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Remember when being a #bossbabe meant ignoring basic human needs in the name of productivity?
Yeah, we're not doing that anymore.
In this episode, we're unpacking the girl boss era—what it promised, what it actually delivered, and why so many of us are still recovering from the hustle culture hangover.
Here's what we cover:
→ The Sophia Amoruso origin story and how girl boss culture became a visual performance
→ Why the "just work harder" formula works until it absolutely destroys you
→ Cheale's journey from joyful workaholic to discovering slow mornings are her superpower
→ Sarah's realization that forcing your body to work a certain way blocks the success you're chasing
→ Why slowing down actually makes you MORE productive (not less)
→ The circadian rhythm truth: women are often at their best after 11 am
→ How grounding in your values makes toxic trends powerless
The truth? Girl boss culture emphasized ambition but overlooked sustainability. You don't have to earn rest. You don't have to perform your life for content. And you definitely don't have to call yourself a boss babe ever again.
A candid conversation between three seasoned business women who've been in the trenches of entrepreneurship. We bridge the gap between the glamorous just market and sell advice and the reality of what it takes to build a sustainable business. While most business content focuses on marketing, branding, OR operations in isolation, we bring all three worlds together. Because your brand culture needs to live in every system you create, your operations need to support your brand promise, and your marketing needs the infrastructure to deliver on what it sells.
We're here for the solopreneurs ready to grow beyond themselves, the partnership survivors rebuilding stronger, and anyone tired of business advice that treats branding, marketing, and operations as separate planets when they're part of one ecosystem.
HOSTS
Cheale Villa, Visual Caffeine, visualcaffeine.com / Monique Johnson, MoJo Design, ...