Today I had the absolute pleasure of speaking with wife and husband duo Julia and Trevor Cash, co-founders and, respectively, Creative Director and Managing Director of Mad Beauty. Over the last 25 years Mad Beauty have been well recognised in the gift industry for trail blazing beauty products into the gift space. Their innovative and brand-protective approach to both their own brands and licensed products comes from a fascinating history that we hear all about in this episode. Enjoy!

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Welcome to the Gift-Cast, previously know as the Product-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.

Each episode you will meet a new key player from retail, supply, events and beyond, learning about their role within their business, their insights on the industry and, of course, to talk about their relationship with the Giftware Association and/or the Gift of the Year awards.

The Gift-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.

The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.

The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.

LINKS;

• Guest;
  • Julia Cash
  • Trevor Cash
  • Mad Beauty
• Host;
  • The Gift-Cast (website)
  • The Giftware Association
  • Gift of the Year
  • Alex Ryan, Consultant
  • Marketing 101, Agency
• Instagram;
  • Mad Beauty
  • Gift of the Year
  • The Giftware Association
  • Alex Ryan
  • Marketing 101

This episode we’re joined by James Arnold, CEO of Birchstone Markets. We’ve talked about finances before on this podcast, but this is our first foray into Foreign Exchange, one of three key services delivered by Birchstone. Get behind the scenes with James as we learn about how the company came to be formed in 2021, and the fantastic culture and ethos they’ve created in the business, plus how they’ve embraced technology to set themselves apart from the competition.

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Welcome to the Gift-Cast, previously know as the Product-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.

Each episode you will meet a new key player from retail, supply, events and beyond, learning about their role within their business, their insights on the industry and, of course, to talk about their relationship with the Giftware Association and/or the Gift of the Year awards.

The Gift-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.

The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.

The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.

LINKS;

• Guest;
  • James Arnold
  • Birchstone Markets
• Host;
  • The Gift-Cast (website)
  • The Giftware Association
  • Gift of the Year
  • Alex Ryan, Consultant
  • Marketing 101, Agency
• Instagram;
  • Gift of the Year
  • The Giftware Association
  • Alex Ryan
  • Marketing 101

This episode we hear from Oli Hills, founder of Nonsensical, an agency focussing on TikTok content creation and consultancy. TikTok is one of those platforms that so many people enjoy, and yet so many small businesses, particularly in gift, have yet to take advantage of. With the addition of TikTok shop now is the perfect time to hear from Oli, a true expert, and understand how to get started and make an impact with your products. Insightful and entertaining, as you’d expect!

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Welcome to the Gift-Cast, previously know as the Product-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.

Each episode you will meet a new key player from retail, supply, events and beyond, learning about their role within their business, their insights on the industry and, of course, to talk about their relationship with the Giftware Association and/or the Gift of the Year awards.

The Gift-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.

The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.

The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.

LINKS;

• Guest;
  • Oli Hills
  • Nonsensical
• Host;
  • The Gift-Cast (website)
  • The Giftware Association
  • Gift of the Year
  • Alex Ryan, Consultant
  • Marketing 101, Agency
• Instagram;
  • Nonsensical
  • Gift of the Year
  • The Giftware Association
  • Alex Ryan
  • Marketing 101