Joe Hollier didn’t set out to start a phone company. But after years as an artist, designer, and creative technologist (with work commissioned by the Smithsonian) he co-founded the Light Phone: a minimalist, distraction-free device that’s become a quiet rebellion against the always-on world.

In this episode, Joe shares the design philosophy behind the Light Phone (“designed to be used as little as possible”), and why stepping away from our devices might be the most productive thing we can do. From rewiring your brain for presence to the illusion of social media productivity, he breaks down how to reclaim your time, your attention, and even your memory.

If you’re feeling overwhelmed, over-connected, or just craving real focus again — this one will stick with you.

Jonathan Rolley isn’t just talking about ad performance — he’s measuring what happens inside your brain when you watch one. In this episode, the founder of Undivided shares how a life-altering brain tumor launched him on a mission to decode how memory, emotion, and decision-making actually work. You’ll learn why most brand campaigns fail to stick, how neuroscience can predict effectiveness, and why true marketing mastery lies in triggering the right chemical reactions. If you want to make your brand unforgettable — this one is unmissable.

Jeremy Sirota, CEO of Merlin—the world’s largest member-led music rights organization—joins us to share how he’s reshaping leadership, creativity, and decision-making in the digital music age. From throwing out traditional corporate playbooks to asking his team how they'd destroy the company, Jeremy reveals the unconventional frameworks that fuel innovation. We dive into bad ideas, “Cheeto moments,” creative scaffolding, and how curiosity drives real progress—not just in music, but in any industry.

If you're leading a team, building something new, or just trying to think differently, this episode is a must-listen.