Jon kicks off with another menage-a-un, but… is that Fintan?... No, it’s not, it’s a craptacular ‘impersonation’ [0:00 – 4:39].

Then we meet Harry Milas, a magician and sleight of hand artist, who shares his unique journey from game protection to performance art. He discusses his early fascination with magic, the transition from cheating in games to creating a theatrical experience, and the cultural differences in gambling and magic across various regions. The discussion also touches on the evolution of gambling in America, the social dynamics of poker, and the importance of audience engagement in his performances [4:40 – 49:25].

Harry’s show can currently be seen in London at Soho Place until October 11th 2025 – if you’re in the area, check it out. You might want to book though, it’s a close-up show and tickets are extremely limited.

Harry Milas Magic on LinkedIn: https://www.linkedin.com/company/harry-milas-magic/about/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Breakin’ to our Breakdance 2: Electric Boogaloo.

In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. The proof really is in the swan dive, and EveryMatrix is like watching a ballet dancer…

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people sunshine… Well, I say sunshine. I may mean rain, but it’s all weather, am I right? Oh, and tell them you came via us and you get your first month free!

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn:

First off, we have Jon trying to pull off an intro on his own, or as he describes it (and I think possibly feminises himself in French, because he says une. That's how that works, isn't it?), a menage a un. But it’s 2025 and we’re embracing all kinds of fluidity here on The Gambling Files, because we love absolutely everyone [0:00 – 4:08].

Then we welcome back Jay Sayta, a top gambling and gaming lawyer from India with his keen eye trained on the absolute upheaval of recent weeks. Jay estimates (though not on the recording) that over 200,000 jobs have already been lost in India thanks to the very recent announcements by parliament. Absolute madness. Our conversation explores the rapid legislative changes in India regarding online gaming, highlighting the speed and secrecy of the government's actions, and we discuss the implications for the gaming industry, including the prohibition of online money games, the potential rise of offshore and crypto gambling, and the challenges of enforcing new laws. The taxation on gaming activities is also addressed, raising concerns about the viability of the market. The discussion concludes with reflections on the uncertain future of online gaming in India and ongoing legal challenges.

Choice quote:

"The law is unconstitutional."

Jay Sayta on LinkedIn: https://www.linkedin.com/in/jay-sayta-95477529/

As ever, we thank all of our sponsors for their vibrant and excellent support. Rhythm may be a dancer, but our sponsors are the funky funky beat.

In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. The proof really is in the pudding, and OddsMatrix is so, so sweet…

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people sunshine… Well, I say sunshine. I may mean rain, but it’s all weather, am I right? Oh, and tell them you came via us and you get your first month free!

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn:

We kick off – see what I did there? – the new episode by greeting the return of our hero, Fintan Costello, to these shores. Some say his return is what inspired Christopher Nolan to make his new epic ‘The Odyssey’ because he’s a fan; I can’t speak for that nice Mr Nolan but let’s just say it’s possible. We discuss the newly-announced Gambling Book Awards (www.gamblingbookawards.com), talk a bit about sponsors, and many other things [0:00 – 13:25].

Then we meet guest Sam Zerfoss, VP of Customer Success for the Americas, at Optimove. His appearance is in no way connected to that company’s financial support as our corporate overlords, by the way.

Anyway, we talk about the upcoming NFL season and its significance for sportsbooks and operators in the US and elsewhere. We get in to market trends, the evolution of bonuses and promotions, and the importance of personalisation in engaging customers. We explore the role of data in sports betting, the challenges of retaining fickle fans, and the cultural impact of sports and betting in the U.S. The episode concludes with insights into the future of sports betting and upcoming events in the industry [13:26 – 59:10].

Choice quotes:

• "This is the most tingly moment."
• "It's a big week."
• "Personalization never hurts."

Sam Zerfoss on LinkedIn: https://www.linkedin.com/in/sam-zerfoss/

As ever, we thank all of our sponsors for their vibrant and excellent support. Rhythm may be a dancer, but our sponsors are the funky funky beat.

In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. The proof really is in the pudding, and OddsMatrix is so, so sweet…

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people sunshine… Well, I say sunshine. I may mean rain, but it’s all weather, am I right? Oh, and tell them you came via us and you get your first month free!

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: