The Future of Social Drinking is Here | Karan Raina | The BIG Brand Show
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The Future of Social Drinking is Here | Karan Raina | The BIG Brand Show
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What if you could have the social experience of alcohol, without the hangover?!
In this episode of The BIG Brand Show, Kevin Harrington and Brandon T. Adams sit down with Karan Raina, co-founder and CEO of Gorilla Lifestyle, to explore how he's building a premium hemp-derived THC beverage brand in one of the fastest-growing industries in the country.
Karan breaks down why he spent 18 months perfecting his formula, how education and sampling are driving explosive growth (nearly $6M last year and on track to double or triple), what it takes to navigate a complex regulatory landscape state by state, and why Gorilla Lifestyle is positioned to be one of the top five THC beverage brands in the next few years. 🚀
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