College sports are undergoing one of the biggest transformations in their history—and athletes are finally becoming owners of their value.

In this episode of The Pete Sacco Podcast, part of The Future Table series, Pete sits down with Nick Lord, Founder and CEO of NOCAP Sports, to explore how NIL is reshaping college athletics, athlete empowerment, and the future of sports business.

They discuss the early days of NIL, the challenges universities face with donor fatigue, and why sustainable revenue models are becoming essential. The conversation also explores how athletes are evolving into media brands and startups, how alumni-owned businesses can create win-win ecosystems, and why authentic connections between athletes, fans, and brands matter more than ever.

Nick shares his perspective as a founder who launched NOCAP on the day NIL legislation took effect and grew it into an athlete-centric platform connecting athletes, universities, and brands through influence, revenue solutions, and talent infrastructure.

This episode is a forward-looking conversation about ownership, investment in athletes, and how technology is reshaping the future of college sports.

👤 Guest Nick Lord Founder & CEO, NOCAP Sports LinkedIn: https://www.linkedin.com/in/nicholas-lord

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