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In this episode of Cars & Health Bars, we sit down with Jim Liaw, the General Manager of the Performance Racing Industry (PRI) and co-founder of Formula Drift — one of the most influential figures in modern motorsports.

Jim shares insight into the rapid growth of sim racing, why PRI is investing more into the space, and how virtual racing is becoming a legitimate pathway into real-world motorsports. We also dive into the future of racing, emerging industry trends heading into 2025, and the challenges facing motorsports as technology and culture continue to evolve.

Beyond competition, Jim breaks down PRI’s role in protecting the rights of racers and the motorsports hobby, explaining how advocacy efforts help preserve racing at every level — from grassroots to professional.

We also look back at the early days of Formula Drift, how it grew from an underground movement into a nationally sanctioned motorsport, and what lessons from that journey apply to today’s sim racing and content-driven motorsports world.

Whether you’re a racer, sim racer, content creator, or motorsports fan, this episode offers a rare behind-the-scenes look at where the industry is headed — and who’s helping shape its future.