In Episode 2 of So What: The PR Strategy Podcast, Account Director Katie Helander and Account Manager Morgan Malone dive into what crisis communications really looks like in today’s nonstop media environment. From viral social moments to investor missteps and internal breakdowns that never make headlines, they unpack why crisis strategy starts long before anything goes wrong.

Katie and Morgan explore how founders can control their narrative before someone else does, why media relationships act as an insurance policy, and how modern monitoring goes far beyond Google Alerts. They also discuss the evolving role of AI in scenario planning, the importance of internal messaging, and why what happens after a crisis often matters more than the initial response.

The throughline: the companies that weather storms best are the ones that build systems, not just statements.

Note: This episode was recorded on July 15, 2025. Any eerily accurate predictions about how certain CEO scandals tend to resolve? Let’s just say Katie might have missed her calling as a crisis psychic.

Produced by The Bulleit Group. For more information, please visit us at bulleitgroup.com or connect with us on LinkedIn. https://www.linkedin.com/company/the-bulleit-group