Welcome to the fourth episode of The Future of Beef Show: Genomics with Nick Jorgensen. In this episode, host Jim Johnson, alongside co-hosts Dr. Jessica Sperber and Ian Wheal, sits down with Nick Jorgensen, CEO and CFO of Jorgensen Land & Cattle, to explore how genomics and cutting-edge data tools are shaping the future of sustainable beef production. Nick shares how his family operation has evolved into one of the most innovative beef and seedstock producers in the U.S., leveraging soil health, genetic selection, and business diversification to stay resilient and profitable. As always, you’ll find additional resources and tools at TheFutureofBeef.com, including a 6-month free trial of the award-winning Breedr app. What you will learn in this episode: 1️⃣ How genomics can enhance profitability and environmental sustainability. 2️⃣ Why data, genetics, and long-term thinking are essential for ranch success. 3️⃣ Lessons from one of America’s most progressive multi-generational ranch operations. Links: 🌐 Visit the show page at www.thefutureofbeef.com 🐂 Learn more about Jorgensen Land & Cattle at www.jorgensenfarms.com 📱 Explore the award-winning Breedr App at www.breedr.co

Welcome to the third episode of The Future of Beef Show: Genetics & Profitability with Troy Marshall.

In this episode, host Jim Johnson, along with co-hosts Dr. Jessica Sperber and Ian Wheal, sit down with Troy Marshall, Director of Commercial Industry Relations at the American Angus Association to discuss how genetics can shape smarter breeding decisions and maximize profitability in the beef industry.

As always, you’ll find additional resources and tools at TheFutureofBeef.com, including a 6-month free trial of the award-winning Breedr app.

What you will learn in this episode:

1️⃣ How genetics and data-driven decisions can help ranchers improve herd performance and profitability.

2️⃣ The role of breed associations in supporting commercial producers with better genetic tools.

3️⃣ How smaller and mid-sized ranchers can adopt new technology to stay competitive and increase returns.

Links:

🌐 Visit the show page at www.thefutureofbeef.com

🐂 Learn more about the American Angus Association at www.angus.org

📱 Explore the award-winning Breedr App at www.breedr.co

💻 Connect with American Cattlemen at www.americancattlemen.com

Welcome to the second episode of The Future of Beef Show: Beating the Bell Curve with John Schroeder. In this episode, host Jim Johnson, along with co-hosts Dr. Jessica Sperber and Ian Wheal, sit down with John Schroeder, General Manager of Darr Feedlot to discuss managing cattle individually to maximize performance and profitability.

As always you’ll find additional resources and tools at the futureofbeef.com, including a 6 month free trial of the award-winning Breedr app.

What you will learn in this episode:

1. How individual animal tracking can drive better decisions on ranch

2. how ranchers can interact with feed yards to improve returns for everyone and have their cattle in demand

3. New insights and metrics you can use to improve your feed yard or ranch

Links: Visit the show page at www.thefutureofbeef.com⁠

Learn more about Darr Feedlot at www.darrfeedlot.com

Explore the award-winning Breedr App at www.breedr.co⁠

Connect with American Cattlemen at ⁠www.americancattlemen.com⁠