In this episode of The Frontline Innovation Podcast, William Reed explores the journey of the individual problem solver—someone who notices friction, frustration, or unmet needs in the world and chooses to do something about it. The episode frames innovation not as simply building something new, but as a deeper journey from problem to fix, where the real work begins with understanding the human reality behind the problem.

William emphasizes that problem solvers must resist the urge to jump straight to solutions. Instead, they need to observe the environment, understand how the problem shows up in real life, identify root causes versus symptoms, and recognize the systems, constraints, and dependencies surrounding the issue. Only then can they begin to reimagine a meaningful fix—whether that fix is a product, service, process, experience, mindset shift, or new approach.

The episode then introduces the idea of problem-solving identity: the different ways people naturally show up in the innovation journey. William outlines four identity types:

The Problem Analyzer (PA)

Someone who goes deep into understanding the problem, identifying root causes, context, system factors, and the limitations of current approaches.

The Solution Designer (SD)

Someone who turns understanding into possible fixes, balancing trade-offs, constraints, functionality, cost, and the realities of what people actually need.

The Value Activator (VA)

Someone who helps bring the fix into the world by creating awareness, educating the market, helping people buy, adopt, use, and realize value from the solution.

The System Alchemist (SA)

Someone who sees the bigger system around the problem and solution, recognizing complexity, constraints, dependencies, and what is realistically possible.

William explains that individuals, teams, and organizations may contain all four identities, but each person often has a dominant starting point. The power comes from understanding those strengths, identifying gaps, and making sure the full journey—from understanding the problem to delivering real-world value—is covered.

The episode closes with an invitation for listeners to take the Frontline Problem Solver Identity Profiler, a short 12-question assessment designed to help people better understand how they approach problems and how they can contribute to a broader community focused on addressing unmet human needs within their teams.

Resources:

• William on LinkedIn: https://www.linkedin.com/in/cciewill/
• Willway Labs: willwaylabs.com
• The Frontline Innovation Podcast: https://youtube.com/@frontlineinnovation
• Full Episode: https://youtu.be/DIZhGZUyhlc
• Take the Frontline Problem Solver Identity Profiler assessment: https://scorecard.willwaylabs.com/

What does it really take for innovation to move from a great idea to real-world impact?

In this edition of The Frontline Innovation Podcast, I sat down with Jason Scharf for a powerful conversation about the hidden forces that determine whether innovation succeeds or stalls.

This episode explored why innovation is not just about new technology; it is also about business models, incentives, behavior change, go-to-market strategy, and the systems that shape whether solutions actually reach the people who need them.

We discussed several areas, including:

-How innovation goes beyond products and technology

-Why business model innovation can unlock entirely new markets

-The importance of understanding the real problem before building the solution

-How incentives shape behavior in healthcare, startups, and everyday life

-Why great solutions still fail when they cannot cut through the noise

-What problem solvers need to understand about adoption, timing, and impact

For founders, leaders, builders, and anyone who sees themselves as a problem solver, this episode is a reminder that a great idea is only the beginning.

The real test of innovation is whether it works for people in the real world.

Watch this episode of The Frontline Innovation Podcast and join the conversation.

#FrontlineInnovation #Innovation #ProblemSolving #Entrepreneurship #Leadership #Startups #BusinessModelInnovation #GoToMarket #PeopleCentricInnovation

Resources:

- Link to full episode: https://youtu.be/ReRevWMs76k

- Jason's LinkedIn: https://www.linkedin.com/in/jasonscharf/

- Jason's Podcast: https://www.austinnextpodcast.com/

- Jason's Ted Talk ("What Happens When Bio Innovation Out Paces Healthcare | Jason Scharf | TEDxSouth Congress") https://youtu.be/NbkW91PMGxg?si=eMKdoWTBBq8-2vJu

- Link to "The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business", https://a.co/d/0fXgmhwe

- Link to "The Innovator's Prescription: A Disruptive Solution for Health Care", | https://a.co/d/02OQ5cdk

In this episode of The Frontline Innovation Podcast, I welcomed Kim Brushaber to the show. We had an insightful conversation about navigating the messy middle of scale in software companies, innovation, and solving human problems. We explored the nature of innovation and how to empathetically understand customer needs.

Innovation isn’t just about technology: it’s about deeply understanding customer needs with empathy, navigating the tension between business pressures and real human problems, and recognizing how UX and design shape product success.

We talked about how companies could identify the source of their challenges in delivering value to the market might stem from a product, marketing, or sales problem.

Our conversation also highlighted practical hurdles that can undermine these efforts, such as difficulties caused in the particular case of applicant tracking systems for job seekers in the marketplace.

Discussion Areas:

🔹Navigating the Messy Middle of Scale

🔹Redefining Innovation Beyond Technology

🔹Understanding Human Problems in Innovation

🔹Competing Pressures in Product Development

🔹The Dance of Sales and Product Management

🔹Understanding Customer Needs and Market Dynamics

🔹Navigating Product Changes and Customer Expectations

🔹The Human Element in Business Decisions

🔹Curiosity and Innovation in Problem Solving

🔹The Frustrations of Applicant Tracking Systems

#frontline #nnovation #ProductManagement #HumanProblems #BusinessStrategy #CustomerNeeds #TechInnovation #Leadership #ScalingSoftware #ProblemSolving #ApplicantTrackingSystems

Resources:

🔹Kim's LinkedIn: https://www.linkedin.com/in/kimbrushaber/

🔹Link to full episode: https://youtu.be/d65A-Hfi2iM