What happens when reality TV says no, but your friendship says yes and you build something impossible together anyway?

I sit down with Lindsey Witmer Collins, the brilliant software architect and tech founder who saw my Pumpspotting pitch deck and believed I’d succeed before we’d even met. We pitched to Gwyneth Paltrow and Will.i.am on a moving escalator for Apple TV’s Planet of the Apps, got all green lights, and still got rejected. So we drank tequila until 4 a.m., dreamed up the Breast Express, and spent the next few years proving everyone wrong by building a startup that changed the conversation around breastfeeding.

We talk about what it’s like when your app consultant becomes one of your soulmate friends, the isolation of being an inventor, and why our friendship survived when the business didn’t. We get into the serendipitous Costa Rica connection that brought us together, standing in that pitch circle refusing to back down, and the beautiful role reversal happening now where I support her dream of Scribbly Books after years of her holding me together on her couch.

This isn’t about perfect partnerships. It’s about startup friendships forged in fire - matching someone’s ambition, saying “let’s do it” instead of “are you sure?”, and building something that changes lives even when it doesn’t work out the way you planned.

For anyone building something impossible, wondering if friendships survive business failures, or looking for that one person who sees your vision before anyone else does.

Lindsey’s Friend Pick: Small dogs, sparkly OJS‑M nail polish from Olive & June, and Lake Pajamas.

Join the campfire → yeahnoforsure.com | Instagram → @theyeahnoforsureshow

Follow Your New Friend Lindsey:

Scribbly Books | WLCM App Studio | Website

@ScribblyBooks | LinkedIn

Follow Your New Friend Lindsey:

Scribbly Books | WLCM App Studio | Website

@ScribblyBooks | LinkedIn