This is a recording from a live panel conducted at The Running Event - the running industry's largest trade show. One of the big trends in running is the growth of trail running as a sub-category, something that is felt palpably at TRE. To contextualize this growth, I'm joined by two fantastic guests:

• David Callahan, Co-CEO of UltraSignup

• Stephen Holmberg, Founder of Insight Accelerator

We talk about the following topics:

• Growth trends in the sport
• Trail Culture as a growth driving phenomenon
• Cultural impact vs. commercial impact - the realities of the size of the market
• How people are discovering and experiencing the sport
• The impact of star athletes on the business of trail
• Marketplace dynamics (tariffs, inflation, competition, etc.)
• Q&A!

• Grab a trail running pack from Osprey
• Use code FREETRAIL25 for 25% off your first order of NEVERSECOND nutrition at never2.com
• Go to ketone.com/freetrail30 for 30% off a subscription of Ketone IQ

Rod Farvard is a pro trail runner for HOKA living in Mammoth Lakes, CA. Among other things, Rod is a past champion of the Canyons 100k and a runner up of the Western States 100. We recorded this in person at Freetrail HQ in Marinwood, CA, 24hrs removed from a long run together on my home trails.

Topics discuss:

• Feelings approaching the end of the year
• Finding and embracing "Your Path" in life
• Sacrifice as being a necessary element of being On The Path
• Focusing on UTMB after years committed to Western States
• Evaluating his 9th place performance in 2025 and where there's room for improvement
• Supported FKT attempt on the John Muir Trail
• Switching coaches
• Goals for 2026
• A lot more!

Read Rod's Blog

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Welcome to Rest Day, Freetrail's occasional news pod covering the latest happenings in trail running. This week, we're joined by Corrine Malcolm to talk through the following topics:

• Western States & Hardrock Lotteries
• Courtney Daulwalter & Christian Allen rip CIM
• Thoughts from The Running Event
• Broken Arrow x ACG partnership
• Rachel Entrekin signs with Norda
• Debut of Trail Team of the Year

• Grab a trail running pack from Osprey
• Use code FREETRAIL25 for 25% off your first order of NEVERSECOND nutrition at never2.com
• Go to ketone.com/freetrail30 for 30% off a subscription of Ketone IQ