The Frank Statement: Seven CEOs and the Architecture of a Fifty-Year Lie
カートのアイテムが多すぎます
ご購入は五十タイトルがカートに入っている場合のみです。
カートに追加できませんでした。
しばらく経ってから再度お試しください。
ウィッシュリストに追加できませんでした。
しばらく経ってから再度お試しください。
ほしい物リストの削除に失敗しました。
しばらく経ってから再度お試しください。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
The Frank Statement: Seven CEOs and the Architecture of a Fifty-Year Lie
-
ナレーター：
-
著者：
(00:00:39) The Moment That Started the Lie
(00:01:48) The Frank Statement
(00:03:29) Selling the Image While Knowing the Truth
(00:05:15) Joe Camel and the Line They Crossed Openly
(00:06:27) The Documents Come Out
(00:08:30) Seven CEOs Under Oath
(00:09:36) The Minnesota Trial and the Archive
(00:11:22) The Pivot
(00:12:37) What the Archive Means
In December 1953, researcher Ernst Wynder painted concentrated tobacco tar onto laboratory mice and watched them develop cancer. The science was unambiguous. The tobacco industry's response was not science — it was strategy.
This episode traces the precise moment Big Tobacco chose deception over disclosure. Seven CEOs coordinated the 1954 Frank Statement, a full-page newspaper advertisement reaching forty-three million Americans, pledging transparency and independent research while privately commissioning studies designed to manufacture uncertainty rather than find truth. It was not a corporate miscalculation. It was a founding document — the blueprint for an industry-wide conspiracy that would hold for fifty years.
At the same time, the marketing machine ran in plain sight. The Marlboro Man repositioned a declining women's brand into a symbol of American masculinity, tripling sales within two years — built by executives who tracked cancer data internally while selling outdoor freedom externally. Several of the real cowboys chosen for their authenticity died from smoking-related illness. The Joe Camel campaign went further still, using a cartoon mascot to reach the one audience the industry was legally forbidden to target: children.
This episode covers the Mouse Painting Studies, the Frank Statement, the Marlboro Man's origins, Tom Burrell's targeted African-American campaigns, and the Joe Camel evidence that made plausible deniability impossible to sustain. It is the chapter where the lie is built, layer by layer, in full view — and where the documents that would eventually break it were first being written.
This episode includes AI-generated content.
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません