DESCRIPTION:

John Hayes interviews Matthew Cancino, a Titus Center for Franchising graduate and former U.S. Marine, about his journey into the world of franchising. Cancino discovered franchising at Palm Beach Atlantic University, where he sought mentorship for his detailing business. His plans to attend fire school were disrupted by COVID, leading him to PBA where his entrepreneurial spirit and faith guided his decisions. Cancino's early consulting work led him to join the leadership team at Bright Pink. He also launched an app concept to scale local content, which eventually evolved into Candid, a full-service digital marketing agency with a focus on video. Candid, which was rebranded due to a trademark stop order, boasts clients such as Dove, DoorDash, and Dream Vacations. Hayes and Cancino discuss the community within franchising, the benefits of VetFran for veterans, common misconceptions about franchising, and networking through the National Lead Exchange. Cancino also shares about his upcoming show, "The Franchise", with MFE Expositions, which will highlight emerging brands.

- With Matthew Cancino.

TIMESTAMPS:

01:10 From Detailing to Franchising

04:29 Why PBA and New Doors

08:25 Post Grad Career Turns

11:23 Faith and Serendipity

12:59 Building Candid Agency

16:06 Franchising Community Mindset

24:13 Trademark Lesson and Rebrand

30:50 Franchise Show and Wrap Up

LINKS:

WEBSITE: http://franchisehotseats.com/

LinkedIn: https://www.linkedin.com/in/drjohnhayes/

Twitter: https://twitter.com/drjohnhayes

YouTube: https://www.youtube.com/c/Howtobuyafranchise

Instagram: https://www.instagram.com/hayesjph/

TikTok: https://www.tiktok.com/@johnphayesfranchise

Pinterest: https://www.pinterest.com/DrJohnHayes/

Facebook: https://www.facebook.com/franchisehotseatpodcast