Trevor Rappleye, CEO & Storyteller at FranchiseFilming, grew up thinking he was "dumb" because he struggled to read aloud. Now in his 30s, Trevor is a Professional Storyteller for franchisors and franchise suppliers. All he had to do was throw the script out the window, and be real.

In this episode, follow along as Trevor tells his story of struggling with a stutter, falling in love with filming videos and finding his identity. All of this eventually led Trevor to usher into the franchise world a fresh take on video lead generation, all based on authenticity and emotion.

Trevor shares his experiences on:

• How throwing scripts out the window skyrocketed his, and his clients', success 
• Why you have to play big to win big. "Fake it 'til you make it!"
• Identifying gaps in the franchise marketplace
• How to make videos that convert leads

--> FranchiseFilming helps franchisors and suppliers win more clients and franchisees with monthly marketing videos on their VIP Subscription Model. There are no travel fees, no scripts, and videos are back in 5-10 days. For more info, visit www.FranchiseFilming.com
-->Connect with Trevor Rappleye on LinkedIn
-->Listen to Trevor's podcast, Stories of Life and Business

As always, you can watch the live recordings of The Franchise Ticker Podcast on our official YouTube Channel. Don't forget to like, comment, share and subscribe! Discover more about The Franchise Ticker here.

She just wanted a better life for her child. She ended up creating a national franchise to help build better lives for children across the country.

Meet Nichole Daher, Founder & CEO of Success on the Spectrum. When clinic after clinic turned her daughter away for vital autism therapies, Nichole decided to found her own. In this episode, she shares her story of starting a small business to fill a gap in the market, why she decided to franchise and how the concept caught fire with other autism parents.

Franchising has the power to do so much good, and Success on the Spectrum couldn't shine brighter as an example of this!

**Success On The Spectrum provides play-based ABA Therapy for children and Caregiver Training for parents. Their goal is to help children develop self-control, independence, and a positive self-concept. Their long-term objective is to teach functional skills that help their clients become fulfilled adults in mainstream society.** 

To connect with Nichole Daher, find her on LinkedIn. If you are interested in franchising with SOS Franchising, visit their website for more info.

As always, you can watch the live recordings of The Franchise Ticker Podcast on our official YouTube Channel. Don't forget to like, comment, share and subscribe! Discover more about The Franchise Ticker here.

“Taking the first step is the hardest part.” Except, when it’s not!

This week, Cassidy is joined by Patti Rother, Vice President of Franchise Development of Scenthound, for an eye-opening chat about how living boldly and authentically is a constant process of “coming out.”

Just as Cassidy has to tell her story again and again to each newcomer in her life, so does Patti, who is a badass woman in franchising and a gay, Latina daughter of an immigrant single mother. As Patti says, she checks off a lot of boxes!

As hard as it is to take the leap and share who we are with our peers that very first time, each re-telling and each honest moment afterward is just as hard. The ongoing process of sharing ourselves with those around us requires a kind of fearlessness, and that fearlessness leads to true authenticity.

To connect with Patti Rother, find her on LinkedIn. If you are interested in franchising with Scenthound, visit their website for more info.

As always, you can watch the live recordings of The Franchise Ticker Podcast on our official YouTube Channel. Don't forget to like, comment, share and subscribe! Discover more about The Franchise Ticker here.

Working together at FRM Solutions, Stan Friedman and Cassidy Ford do not always see eye to eye, but that's a good thing. Stan and Cassidy find their differences bring them together to propel their company, and themselves, forward.

• Can we agree to disagree in the workplace and still thrive?
• How can generational differences contribute to bi-directional growth?
• Are generational stereotypes actually accurate? (p.s. we disagree here...)
• How do we usher fresh faces and ideas into franchising and foster their success?

Stan is the President of FRM Solutions and Co-Founder of ZorForum, an emerging brand which supports emerging brands. Stan also hosts a weekly podcast, Franchise Today, available wherever podcasts can be played. His decades of experience in franchising, as a disc jockey and as a buffalo wing aficionado make Stan not only an interesting character, but an impactful advisor and leader. Connect with Stan or contact him via LinkedIn and learn more about ZorForum here or FRM Solutions here.

As always, you can watch the live recordings of The Franchise Ticker Podcast on our official YouTube Channel. Don't forget to like, comment, share and subscribe! Discover more about The Franchise Ticker here.

Questions, questions, questions. Last week you were introduced to Cassidy Ford and her journey in franchising while living with Tourette's. With the stage set, Episode 2 finds Cassidy alone in the green room, answering burning questions 🔥.

• What is The Franchise Ticker
• Who is it for (spoiler alert, it's you)? 
• What are the 5 founding pillars?
• What's coming next?

Follow The Franchise Ticker on social!

To watch the live-recorded videos of the episodes, visit the official Franchise Ticker YouTube Channel and subscribe.

In the inaugural episode of The Franchise Ticker podcast, Michelle Rowan, President & COO of Franchise Business Review, turns the tables on our host Cassidy Ford and asks the real questions about what it's like living with Tourette Syndrome, beating the odds and thriving in the franchise world.

Cassidy and Michelle discuss a universal truth: no matter how hard we may try, our professional and personal lives will collide, and frequently. For Cassidy, the impact is unavoidable--she has no control over the noticeable vocal and motor tics caused by her Tourette's. 

The Franchise Ticker is a way to embrace (and encourage) the collision. What could franchising be in 10 years if we do?

The initiative is founded on 5 key, action-oriented principles:

1. We, as a community, are here to normalize vulnerability and connection in both work and life.
2. We collectively encourage women to embrace their inner badass.
3. We build up new generations in the franchise space through mentorship and leadership by example.
4. We champion diversity, equity and inclusion in franchising, including the queer community, individuals of all different abilities and people of color.
5. We seek to shatter social stigmas about Tourette's and mental health issues, especially in the professional realm.

To watch the video podcast, visit The Franchise Ticker YouTube Channel and subscribe!

• Franchise Business Review is the leading market research firm in the franchise industry specializing in franchisee satisfaction and performance
• Visit www.tourette.org to learn more about Tourette Syndrome. 
• You can also find information about franchising here.