In this episode of The Fractional CFO Show, we explore a question many agency founders quietly wrestle with:

What would actually change in your business if you freed up just 10 hours a week?

I’m joined by Jesse P. Gilmore, Founder of Niche in Control and host of the Leverage for Growth podcast. Jesse works closely with agency owners who have built successful businesses, but find themselves trapped in delivery, decisions, and day-to-day firefighting.

This is a practical, grounded conversation about escaping founder-dependence without losing control.

We unpack how agency owners can:

• Diagnose where their time is really going using Jesse’s Time Audit framework
• Move away from trading hours for revenue and towards value-led pricing and profitability
• Build systems and delegation that support scale, not complexity
• Use AI deliberately as a leverage tool, not a distraction
• Reframe metrics like utilisation, average client value, and earned standard hours to support better decisions

From a CFO perspective, this episode sits right at the intersection of time, money, and leadership capacity. Because reclaiming time isn’t about working less, it’s about building a business that no longer relies on the founder to function.

If you’re an agency founder or service-based business owner feeling stretched, stuck in the weeds, or unsure how to create headroom without risking performance, this episode will help you think more clearly about what needs to change, and in what order.

A thoughtful, practical listen for anyone serious about building a scalable agency with stronger margins, better systems, and more intentional leadership.

This week I’m joined by Michael Henderson, Founder of RiskBox Ltd, a man on a mission to help creative businesses understand what insurance they really need.

Michael brings a refreshingly honest take on one of the more confusing of running a businesses. He shares real stories, practical guidance, and insights that could save your business time, money and headaches when things go wrong.

🌟 Some of my favourite parts of our conversation include:

✅ Legal must-haves vs. nice-to-haves: What’s actually required when starting out.
✅ Overinsured or underinsured? Why many founders get this balance wrong.
✅ Contracts and cover: How to handle insurance clauses in big client agreements.
✅ Cyber and ransomware: What protection looks like in a digital-first world.
✅ “Mitigation of loss”: The little-known insurance clause that could save you thousands.

On this week’s episode, I had a brilliant conversation with Harv Nagra, Head of Brand Communications at Scoro and host of The Handbook: The Operations Podcast.

Harv brings a unique mix of insight from marketing, operations, and systems design, particularly for growing agencies and professional service firms.

If you’ve ever felt like your business is spinning too many plates, this one’s for you.

🌟 Some of the highlights we dig into:

✅ Collaborating with finance: How operations + CFOs can lead smarter system rollouts.
✅ The Business Maturity Model: 5 stages of growth from “chaotic era” to “innovation era.”
✅ Burnout warning signs: Why broken internal systems silently sabotage leadership teams.
✅ The reality of accidental founders: Growing beyond creative chaos without losing identity.
✅ Infrastructure for scale: Getting the right tech, people and processes in place to grow cleanly.

This week, I’m joined by Oliver Tuffney, Founder & Head Coach at Sales Velocity, a framework designed to bring discipline, structure, and predictability to SME sales teams.

Some of my favourite takeaways from our conversation:

✅ How to avoid sales teams getting stuck in boom and bust cycles;
✅ How EOS can guide sales, but why Ollie feels it still needs a deeper “sales layer”;
✅ What great compensation plans actually look like, and how to build them without risking your cashflow;
✅ Why sales and finance leaders must collaborate on modelling if growth is going to be sustainable;
✅ And, the Charlie Munger quote that Ollie swears by when building out sales compensation structures.

This week, I sat down with @Kat Wellum-Kent, Founder & CEO of @The Fractionals Group who left Practice to launch her business with just one client and a plan.

Some of my favourite takeaways from our conversation were:

✅ Recruiting “on the curve” vs hiring ahead of the work
✅ Building something that’s more than just you as a solo operator
✅ Making use of EOS and managing her own utilisation as a founder
✅ Why not every startup needs a full-time CFO, and how to spot when they do
✅ And growing a team without losing sight of what made the work fun in the first place

Kat’s honest about the challenges as well as the opportunities that she faced and is still facing, and I think anyone building a business, or just trying to shift towards having a more entrepreneurial mindset in business, will get something from this.

This week, I caught up with Paul Bevington, Partner & General Counsel at EMW Law LLP | B Corp. He's been helping clients buy and sell companies since joining the firm back in the 90s and has seen just about everything when it comes to business sales.

Some of my favourite moments from the chat:

✅ Why sellers underestimate just how long (and emotional) the legal process really is;
✅ What “buyer verification” actually means and why it can feel like Groundhog Day;
✅ Why shareholder alignment is essential before you go to market;
✅ The legal housekeeping you’ll wish you’d done earlier;
✅ And how a 40-year old cricket book can teach you a thing or two about leadership!

This week, I sat down with Stephen Knight, Founder and CEO of Pimento, to unpack how business can turn marketing from a cost into a profit driver.

Some of my favourite takeaways from our conversation:

✅ The #1 mistake SMEs make when hiring marketing help, and how to avoid it.
✅ Why cutting brand spend in a downturn is often a strategic mistake.
✅ How to find the right marketing partner in a sea of thousands of agencies.
✅ How PE-backed businesses can still build brand equity without losing performance focus.
✅ And, what happened when a FTSE30 firm spent just 17p per customer per year on marketing.