Podcast Description

Stop letting your hard-earned leads go to die. In this video, we dive into why 90% of businesses fail by simply not calling people back and how "speed to lead" is the ultimate competitive advantage.

Learn why traditional digital marketing like Facebook ads often isn't enough and how building a dedicated, remote call center can transform your outbound sales.

In this episode, you’ll learn:

• The Ideal Demographic: Why homeowners aged 40 to 70 are the perfect target for cold calling.
• The HVAC "Tune-Up" Strategy: How to turn a sales pitch into a helpful service call that gets you in the door.
• Building vs. Renting: Why owning your own remote call center in Latin America is better than hiring a standard BPO.
• Operational Magic Hours: Why 11 a.m. to 7 p.m. are the best times for your team to be on the phones.

Video Timestamps

• 0:00 – Why 90% of businesses fail to close leads.
• 0:45 – The "Speed to Lead" concept and why leads go to die.
• 1:30 – Identifying the ideal target audience (Ages 40–70).
• 2:15 – Why younger generations are not the ideal cold calling client.
• 3:00 – Home Improvement vs. Home Service: Building your own demand.
• 4:10 – The HVAC "Tune-Up" strategy: Turning sales calls into service calls.
• 5:20 – Hiring in Latin America and the benefit of Mexican call centers.
• 6:30 – Building your own call center vs. using a BPO.
• 7:45 – "Magic Hours" for outbound calling (11 a.m. – 7 p.m.)

🔗 Connect with Scalify: Ready to take control of your lead gen? Visit Scalifyco.com to learn more.

Enjoyed the episode? Hit the Subscribe button and turn on notifications so you never miss a deep dive into scaling your business!
Connect with today’s Guest

👤 Peter Roth
📘 Facebook → / officialpeterroth
📸 Instagram → / official_peter_roth
📸 Instagram → / scalifyco

👤 Tommy Mello
📘 Facebook → https://www.facebook.com/thomasmello
📸 Instagram → https://www.instagram.com/officialtommymello

Hashtags
#SpeedToLead #HomeServices #ColdCalling #HVACMarketing #RoofingSales #LeadConversion #BusinessGrowth #SalesStrategy #OutboundCalling #HomeImprovement

Podcast Description

How do you actually scale a trades business to 8 figures without getting buried in lead gen costs? In this episode, we dive deep into the world of high-level sales, outbound call centers, and why the "AI revolution" isn't coming for the trades as fast as you think.

We break down the recent FCC regulations that have effectively banned cold calling via AI, creating a massive opportunity for business owners who know how to leverage real human connection. Whether you are a roofer, plumber, or real estate agent, owning your own lead generation and call center is the "cheat code" to controlling your quality and scaling your revenue.

In this episode, you’ll learn:

The AI Ban: Why cold calling AI is illegal and how it actually protects your business from being "spammed to death."

The Power of In-House Call Centers: Why paying a marketing agency is a risk, but owning the phones is a guarantee.

Real Estate & Trades: How the same systems used to scale HVAC companies are now dominating the real estate listing market.

Avoiding the $250k Mistake: The host shares his "quarter-million dollar" lesson on how NOT to run a call center.

DNC & Compliance: How to navigate the "Do Not Call" list and keep your business safe from the FCC.

Timestamps

0:00 - Why AI bots aren't taking over your phone (yet).
3:15 - Scaling from $750k to $2.3M: The Call Center Effect.
7:45 - Why Real Estate agents are the next big focus.
12:20 - Training setters to handle technical "discovery" questions.
15:50 - The $250,000 failure and starting over.
20:10 - Legalities: DNC lists and software protection.

🔗 Connect with Scalify: Ready to take control of your lead gen? Visit Scalifyco.com to learn more.

Enjoyed the episode? Hit the Subscribe button and turn on notifications so you never miss a deep dive into scaling your business!

Connect with today’s Guest

👤 Peter Roth
📘 Facebook → / officialpeterroth
📸 Instagram → / official_peter_roth
📸 Instagram → / scalifyco

👤 Brad Lea
📘 Facebook → https://www.facebook.com/TheRealBradLea
📸 Instagram → https://www.instagram.com/therealbradlea

LightSpeed VT: https://www.lightspeedvt.com/
Dropping Bombs Podcast: https://www.droppingbombs.com/

#Scalify #TradesBusiness #HomeServices #RealEstateMarketing #SalesScaling #ColdCalling #AIConsumerProtection #MarketingLaws

Podcast Description

Are you tired of "renting" your growth from Angie’s List, Thumbtack, or overpriced Facebook ads? In this episode, we sit down with Peter Roth, the founder of Scaleify, to discuss why the "old school" method of outbound telemarketing is actually the most modern way to scale your business. Peter shares his journey from getting fired from a real estate job (where he spent 60 minutes a week actually working) to building a high-end cigar empire and eventually revolutionizing lead generation. He breaks down the exact framework for building an in-house call center that you own 100%, allowing you to stop overpaying for leads and start controlling your own destiny.

In this episode, you’ll learn:

• The "Retail Trap": Why Peter will never do retail again after launching a business two months after 9/11.
• The Death of Lead Aggregators: Why industries like HVAC and Roofing are being "ripped off" by standard marketing channels.
• The 4 Pillars of a Lead Machine: A breakdown of the Dialer, Agents, Script, and Data.
• The Mexico Advantage: Why Peter sources 10/10 English-speaking talent from Mexico to keep labor affordable but high-quality.
• The Igniter Analogy: Why you aren't paying for a "part," but for the years of experience it takes to identify the problem in minutes.

Timestamps

• 0:00 – Getting fired and starting a cigar business.
• 2:30 – Lessons from the 2001 economy and the pain of retail.
• 5:15 – What is Scaleify? Owning your lead gen process.
• 8:45 – Why Angie’s List and Thumbtack are a "ripoff."
• 12:10 – The importance of a "Unique Offer" in saturated markets.
• 15:30 – The 4 components of a simple call center build-out.
• 19:00 – The value of experience (The $350 HVAC Igniter).
• 22:45 – Virtual agents, payroll transparency, and scaling to 10/10 fluency.

Connect with today’s Guest
👤 Peter Roth
📘 Facebook → / officialpeterroth
📸 Instagram → / official_peter_roth
📸 Instagram → / scalifyco

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Hashtags

#LeadGeneration #Scaleify #ColdCalling #SalesStrategy #SmallBusinessGrowth #MarketingTips #Entrepreneurship #PeterRoth #OutboundSales