Most business owners have heard that "the money is in the list."

But building an email list is only the beginning.

The real challenge is staying in touch with prospects and clients without sounding pushy, salesy, or becoming the business everyone unsubscribes from.

In this episode, Paul Sweeney sits down with email marketing strategist Ely Delaney to unpack a simpler, more effective approach to email marketing. They discuss how to build trust, create genuine relationships, and stay top of mind so that when people are ready to buy, they think of you first.

If you've ever struggled with follow-up, wondered what to send to your email list, or felt uncomfortable marketing your business, this episode is packed with practical advice you can put into action immediately.

What You'll Learn:

• Why most email marketing fails
• How to build trust without being salesy
• The biggest lead magnet mistakes businesses make
• Why people buy when they're ready, not when you're ready to sell
• A simple strategy to re-engage inactive contacts
• How to write emails that people actually want to read

Email isn't dead. Bad email marketing is. In this practical conversation, Ely shares simple strategies that can help you get more value from the relationships you've already worked hard to build.

Ely Delaney is the creator of the Follow Up Rockstar System, helping entrepreneurs build a 24/7 automated system and go from surviving to thriving in any economy.

He’s an Amazon bestseller with his books “Marketing Tidbits” and “Networking Tidbits” & his program “Networking Like A Rockstar” has over 1416 students globally.

LinkedIn

www.elydelaney.com

This episode is supported by the Business Planning Operating System. My 9-module course built from 30 years of experience as an accountant, giving business owners a simple, one-page 90-day plan they'll actually use. Learn more at thebusinessbehindyourbusiness.com/focus

Support the show

https://thebusinessbehindyourbusiness.com/

Connect with us:
Facebook
LinkedIn
Twitter
Instagram