In this episode of the Flower School Podcast, we’re joined by the talented Danielle Walker, the force behind Wreaths by Danielle. Danielle’s story is a beautiful example of how following your creative passion can lead to a fulfilling new career.

We explore how Danielle turned her love of flowers and gardening into a thriving business, the challenges of starting as a self-employed florist, and the importance of having the right training. She shares her honest advice on how to build a business that works for your life, and why she believes that quality truly matters more than quantity.

Danielle also shares how she navigates the challenges of balancing business and creativity, and why she loves specializing in funeral tributes and unique floral designs. Whether you're thinking about a career change, looking to improve your floral skills, or just love hearing inspiring stories from those who have followed their passion, this episode is for you.

Tune in to discover:

Why Danielle chose the studio florist route over opening a traditional flower shop.

The importance of investing in proper training before starting your own business.

How to build a strong, authentic connection with your local community.

Why quality should always be your top priority.

Don't forget to check out Wreaths by Danielle on Instagram for more floral inspiration. If you're interested in starting your own floristry journey, check out our website for our latest course offerings.

If you enjoyed this episode, please subscribe and share it with someone who loves flowers!

https://www.wreathsandflowersbydanielle.co.uk/

https://www.instagram.com/wreathsandflowersbydanielle

https://www.facebook.com/share/1Ctk5EkSH5/

www.wreathsandflowersbydanielle.co.uk

Ready to take your love of flowers to the next level? Whether you’re a total beginner or someone who loves to dabble, we’ve got you covered! 🌸

✨ FREE Online Flower Taster Course – perfect for trying your hand at flower arranging!

Sign up here - https://kaysflowerschool.myflodesk.com/youtubefreetastercourse

🌿 FREE Flower Conditioning Program – learn how to keep your cut flowers fresh and fabulous for longer!

Check it out - https://kaysflowerschool.myflodesk.com/youtubeflowerconditioningcourse

💐 Beginners Floristry Program – start your journey to becoming a professional floral designer today!

Explore the course - https://www.kaysflowerschool.com/online-floristry-programme

💰 Funding Options Available – see if you’re eligible for support towards your training in Ireland.

Find out more - https://www.kaysflowerschool.com/funding-to-train-at-kays-flower-school

🌎 Overseas Students Welcome – learn with us from anywhere in the world!

How it works - https://www.kaysflowerschool.com/overseas-flower-students

💬 Hear from our Students – discover how Kays Flower School transformed their floral journey.

Read their stories - https://www.kaysflowerschool.com/testimonials

📩 Have Questions? Get in touch with us today!

Contact us - https://www.kaysflowerschool.com/contact-us

Subscribe to Kay's Flower School channel for our latest clips

Subscribe - https://www.youtube.com/@KaysFlowerSchool?sub_confirmation=1

#Floristry #FlowerArranging #FloralDesign #FlowerDesign #FlowerArrangement #FloralArt #FloristLife #CreativeFlorist #FloralInspiration #FlowerLovers

"Is your floral foam actually eco friendly? The truth about what bio based and compostable really mean for florists."

In this episode of the flower school podcast, we are joined by Stephanie from Oasis Floral Products to clear up the confusion around sustainable floristry materials.

Many florists want to make better choices for the environment, but the language used can be incredibly confusing. We break down the differences between bio degradable, compostable, and bio based products so you can make informed decisions for your flower business.

We also take a detailed look at the new Oasis Renewal floral foam. Discover how it is made from renewable plant materials, how it performs in large installations, and the honest truth about its end of life timeline. Stephanie shares helpful tips on managing mould and explains how this new foam can actually help your business save money on stems.

#renewal #oasis #compostable #biodegradeable #sustainable #ecofreindly #florist

Are you ready to take your love of flowers to the next level? Whether you’re a total beginner or someone who loves to dabble, we’ve got you covered!

FREE Online Flower Taster Course – perfect for trying your hand at flower arranging!

Sign up here - https://kaysflowerschool.myflodesk.com/youtubefreetastercourse

Funding Options Available – see if you’re eligible for support towards your training in Ireland.

Find out more - https://www.kaysflowerschool.com/funding-to-train-at-kays-flower-school

Overseas Students Welcome – learn with us from anywhere in the world!

How it works - https://www.kaysflowerschool.com/overseas-flower-students

Hear from our Students – discover how Kays Flower School transformed their floral journey.

Read their stories - https://www.kaysflowerschool.com/testimonials

Subscribe to Kay's Flower School channel for our latest clips

Subscribe - https://www.youtube.com/@KaysFlowerSchool?sub_confirmation=1

#Floristry #FlowerArranging #FloralDesign #FlowerDesign #FlowerArrangement #FloralArt #FloristLife #CreativeFlorist #FloralInspiration #FlowerLovers

Are you a passionate floral designer who loves working with flowers but struggles with the business side of floristry?

You are definitely not alone. Many florists start their journeys out of pure creative passion, only to find themselves burnt out, underpricing their work, and overwhelmed by wholesale logistics, unpredictable cash flow, and intense local competition.

In this episode, we sit down with Caitriona to solve the ultimate industry problem.

How to transition from a stressed, underpaid creative to a profitable, confident floral business owner.

Whether you are trying to figure out how to start a flower business from scratch, transitioning from retail to a studio florist model, or trying to scale your current wedding and event floral design business, Caitriona shares the exact, actionable framework you need.

We break down how to stop over-buying stems, how to price your arrangements for actual profit, and how to attract high-paying clients who value your unique artistry.

Ready to stop struggling and start growing? Hit that SUBSCRIBE button, leave a comment with your biggest business hurdle, and let’s get your floral business blooming!

Follow Caitriona Holt on Instagram :- https://www.instagram.com/catriona.holt/

Book a audit with Caitriona today and know your numbers :- https://calendly.com/catrionaholt/30min?month=2026-06

________________________________________________________________________________________

Ready to take your love of flowers to the next level? Whether you’re a total beginner or someone who loves to dabble, we’ve got you covered! 🌸

✨ FREE Online Flower Taster Course – perfect for trying your hand at flower arranging!

Sign up here - https://kaysflowerschool.myflodesk.com/youtubefreetastercourse

🌿 FREE Flower Conditioning Program – learn how to keep your cut flowers fresh and fabulous for longer!

Check it out - https://kaysflowerschool.myflodesk.com/youtubeflowerconditioningcourse

💐 Beginners Floristry Program – start your journey to becoming a professional floral designer today!

Explore the course - https://www.kaysflowerschool.com/online-floristry-programme

💰 Funding Options Available – see if you’re eligible for support towards your training in Ireland.

Find out more - https://www.kaysflowerschool.com/funding-to-train-at-kays-flower-school

🌎 Overseas Students Welcome – learn with us from anywhere in the world!

How it works - https://www.kaysflowerschool.com/overseas-flower-students

💬 Hear from our Students – discover how Kays Flower School transformed their floral journey.

Read their stories - https://www.kaysflowerschool.com/testimonials

📩 Have Questions? Get in touch with us today!

Contact us - https://www.kaysflowerschool.com/contact-us

Subscribe to Kay's Flower School channel for our latest clips

Subscribe - https://www.youtube.com/@KaysFlowerSchool?sub_confirmation=1

#Floristry #FlowerArranging #FloralDesign #FlowerDesign #FlowerArrangement #FloralArt #FloristLife #CreativeFlorist #FloralInspiration #FlowerLovers