Make It Yours: From Following the Workout to Programming Your Own, with Dr. Catlin Tucker.

One-size-fits-all approaches dominate corporate gyms and traditional classrooms—not because they work, but because they're easier to manage.

I left my personal training job at a big NYC gym chain because I was tired of cookie-cutter programming, corporate micromanagement, and audits from managers who knew nothing about my clients' goals or injuries. The leap to open my own gym was scary, but necessary—because giving every client the same workout isn't just lazy, it can be dangerous.

My guest, Dr. Catlin Tucker, faces the same battle in education. A bestselling author, TEDx speaker, and 2010 Teacher of the Year, Catlin has written eleven books on blended learning and personalized education. She holds a doctorate in learning technologies from Pepperdine University and trains educators worldwide.

In this episode, we discuss why standardized systems fail diverse learners, what it takes to break free from rigid structures, and how to create more personalized, sustainable, and student-led experiences—whether in the gym or the classroom.

Topics covered: personalized learning, blended learning, student-led education, fitness programming, leaving corporate jobs, entrepreneurship in fitness, educational innovation

Guest Info: Dr. Catlin Tucker

CatlinTucker.com;

X: @Catlin_Tucker,

Insta: @CatlinTucker,

LinkedIn: www.linkedin.com/in/dr-catlin-tucker-7033b531

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leslie@thefitnessofbusiness.com

Your network isn't just nice to have — it's your belay partner in business. The higher you climb, the more you need people you trust holding the rope.

In this episode, I sit down with Judy Murdoch, founder of Marketing Root Work, who specializes in helping transformation-focused small business owners connect with their ideal clients through word-of-mouth and referral marketing.

Judy doesn't just cover the nuts and bolts of marketing — she helps entrepreneurs tackle what she calls "shadow gremlins": the scary stories and limiting beliefs that get between you and the business you're meant to build.

If you've been climbing solo or struggling to leverage your network effectively, this conversation will show you how your strongest spotters are already in your corner.

Guest Info: Judy Murdoch, Owner, Marketing Root Work

Newletter: https://judymurdoch.substack.com/

LinkedIn: https://www.linkedin.com/in/judymurdoch/,

https://leslieboyce.substack.com

www.leslieboyce.com

www.instagram.com/leslieboyce_

It’s pretty well known that if you typically train at sea level, running a race at altitude feels a lot harder.

I had almost the opposite experience. I live in Denver—so I train at high altitude—and whenever I’d visit my family in LA, down at sea level, I felt unstoppable. My endurance was amazing, and I swear my mile time dropped from ten minutes to nine—impressive, I know.

But when I hit the gym, lifting weights suddenly felt heavier. My numbers dropped, and it completely threw me.

In business, it’s kind of the same thing. We can feel strong and confident doing our market research in familiar territory—but what happens when you’re ready to expand… maybe even take your business international?

Today, we’re going global - my guest is Julie Lawrie, CEO & Co-founder, Amplifyo. Amplifyo solves the disconnect of marketing activities from business & financial goals. Their software leverages AI to enhance productivity in marketing while keeping human touch intact, and automates campaign creation + content development, as well as providing on-demand next step ideas + strategic planning.

Guest Info: Julie Lawrie

Website: https://amplifyo.com/

Socials:

https://www.linkedin.com/in/julielawrie/

Listeners get 15% discount on first two months!

Email leslie@thefitnessofbusiness.com for discount code!

www.leslieboyce.com

Leslie@thefitnessofbusiness.com

www.Instagram.com/leslieboyce_

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