『Fitness Business Podcast: Leadership, Innovation, and Profit』のカバーアート

Fitness Business Podcast: Leadership, Innovation, and Profit

Fitness Business Podcast: Leadership, Innovation, and Profit

著者： Justin Tamsett | Fitness Business Leader
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Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode. With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now! Q: Is this podcast right for me? A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more. Q: How often are new episodes released? A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business. Q: What can I expect to learn from the show this season? A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness. Q: Who are your sponsors? A: This show is supported by REX Roundtables and Active Management About Your Host: Justin "JT" Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT's hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don't have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT's commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.868329 © Active Management 2024 マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
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  • The $27 Billion Gym Opportunity Hiding in Plain Sight with Melissa Rodriguez (S6 E6)

    The $27 Billion Gym Opportunity Hiding in Plain Sight with Melissa Rodriguez (S6 E6)
    2026/07/23

    What if your next wave of growth isn't coming from new leads, but from people who already know and trust your brand? In the final episode of Season 6, Justin Tamsett sits down with researcher Melissa Rodriguez to unpack two major industry reports: The Fitness Membership Divide and The Exercise Ecosystem. Together, they explore why former members represent a $27 billion opportunity, why nearly half plan to return to a gym, and how today's consumers are blending gym, studio, home, and digital fitness experiences. Melissa shares the data behind the rise of the omni-exerciser, the growing demand for wellness and recovery services, and the practical strategies fitness businesses can implement to increase retention, engagement, and revenue.

    Take the Next Step:
    - Become an FBP Insider (7 days free)
    https://fbpinsiders.fitnessbusinesspodcast.com/
    - Free live online events for fitness leaders
    https://fitnessbusinesspodcast.com/onlineevents
    - Have a say in Season 7!
    https://fitnessbusinesspodcast.com/season-7/
    - The Fitness Membership Divide Report https://www.patreon.com/FitnessBusinessPodcast/posts/fitness-divide-162118509
    - The Exercise Ecosystem Report https://www.patreon.com/FitnessBusinessPodcast/posts/exercise-report-162117763/

    Timestamps
    (00:00) Former Member Retention Opportunity
    (01:35) Free Fitness Industry Reports
    (03:48) Fitness Consumer Research Insights
    (06:23) Why Gym Members Cancel
    (09:30) Fitness Membership Trends
    (12:25) Gym vs Home Workout Trends
    (13:13) Omni-Exerciser Consumer Behavior
    (14:38) Recovery Services and Wellness Revenue
    (17:46) Fitness Consumer Spending Habits
    (21:18) Gym Growth Strategy Ideas
    (26:27) AI-Powered Gym Business Planning

    Our guest, Melissa Rodriguez
    - Website: https://datagonist.kit.com/datagonist
    - LinkedIn: https://www.linkedin.com/in/melissarodriguezmba/

    Merch Sponsor REX Roundtables:
    - Website: www.REXRoundtables.com
    - Email: Eddie@REXRoundtables.com

    Thank you to the partners who support The Fitness Business Podcast:

    Solution One Partners: Provides marketing, loyalty, and CRM solutions for the fitness industry. https://solutiononepartners.com/
    Arsenal Strength: Manufactures professional strength gym equipment and offers custom gym design. https://www.myarsenalstrength.com/
    Power Systems: Sells a wide range of fitness, strength, and conditioning equipment. https://www.power-systems.com/
    BlkBox Fitness: Designs and manufactures gym equipment and creates bespoke training facilities. https://www.blkboxfitness.com
    Replify: Replify provides AI-driven receptionist and sales automation for fitness businesses. https://www.replify.ai/

    About Our Guest: Melissa Rodriguez is the founder of Datagonist, a research firm specializing in consumer behavior and market trends across the fitness and wellness industry. With more than 13 years leading research initiatives at the Health & Fitness Association (formerly IHRSA) and experience conducting market research at Mindbody, Melissa brings a unique blend of industry expertise and analytical rigor. Before moving into research, she worked as a personal trainer in commercial gyms, boutique studios, and community fitness settings, giving her firsthand insight into the realities of club operations. Today, she helps fitness businesses, technology companies, and industry stakeholders make smarter decisions through data-driven research and consumer insights.

    Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
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    30 分
  • What 10,000 Fitness Consumers Want From Your Gym: Les Mills Reports on Strength Training Confidence Gaps, Onboarding Importance, and Gym Culture & "Vibe" (S6 E5)

    What 10,000 Fitness Consumers Want From Your Gym: Les Mills Reports on Strength Training Confidence Gaps, Onboarding Importance, and Gym Culture & "Vibe" (S6 E5)
    2026/07/09

    Strength training has never been more popular, yet millions of people still feel unsure about where to begin. In this episode of the Fitness Business Podcast, JT sits down with Ryan Hogan to unpack the findings from the latest Les Mills Global Fitness Report. Drawing on feedback from 10,000 fitness consumers worldwide, Ryan shares what gym owners need to know about the growing strength training confidence gap, the importance of onboarding, the role of club culture and "vibe," and why human connection may be the industry's greatest competitive advantage in an increasingly digital world.

    Take the Next Step:
    - Become an FBP Insider (7 days free)
    https://fbpinsiders.fitnessbusinesspodcast.com/
    - Free live online events for fitness leaders
    https://fitnessbusinesspodcast.com/onlineevents
    - Have a say in Season 7!
    https://fitnessbusinesspodcast.com/season-7/
    - Les Mills Report: https://www.patreon.com/FitnessBusinessPodcast/posts/les-mills-2026-161197132

    Timestamps
    (00:00) What 10,000 fitness consumers told us
    (04:26) The three biggest trends gym owners need to know
    (05:38) Why members are intimidated by strength training
    (08:21) The onboarding gap costing gyms members
    (11:05) What creates a great gym vibe?
    (13:45) Why group fitness spaces need to evolve
    (16:06) Mental health is changing the fitness industry
    (17:49) Why exercise feels like a chore
    (20:14) The motivation business mindset
    (21:42) The one investment every gym should make
    (24:12) Les Mills x HYROX explained

    Our guest, Ryan Hogan:
    - Website: https://www.lesmills.com.au/
    - LinkedIn: https://www.linkedin.com/in/ryanedwardhogan/

    REX Roundtables:
    - Website: www.REXRoundtables.com
    - Email: Eddie@REXRoundtables.com

    Thank you to the partners who support The Fitness Business Podcast:
    - ABC Fitness Solutions: Simplifies operations, amplifies marketing and sales efforts, and enables a dynamic member experience. https://abcfitness.com/
    - Lionel University: Provides online degree and certificate programs in Exercise Science and fitness education. https://www.lionel.edu/
    - Atlantis Strength: Designs and manufactures professional strength equipment for gyms and athletes. https://atlantisstrength.com/
    - HireBob AI: Provides AI employees for fitness businesses for sales, support, and retention. https://hirebob.ai/

    About Our Guest: Ryan Hogan is the CEO of Les Mills Asia Pacific and a senior and strategic executive with a proven background leading businesses in the global fitness industry. Ryan is recognised as an experienced leader who specialises in driving organisational culture, change management, strategy.

    Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
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    29 分
  • Why Gym Members Really Quit and How to Keep Them Longer | Dr. Heather McKee (S6 E4)

    Why Gym Members Really Quit and How to Keep Them Longer | Dr. Heather McKee (S6 E4)
    2026/06/18

    Motivation is often treated as the solution to retention, but according to behavior change expert Dr. Heather McKee, motivation may be one of the least reliable things fitness professionals can build around. In this episode, JT sits down with Heather to unpack why more access, more information, and more data are not creating better long term habits. Together they explore the science of behavior change, why traditional goal setting often backfires, and how operators can create systems that help people keep showing up long after motivation fades. If you want members to stay longer and create habits that survive real life, this conversation is packed with practical insights.

    Timestamps
    (00:00) Why this may be one of the most important retention conversations yet
    (04:03) Why motivation is failing members
    (08:31) Should gyms stop asking about goals?
    (13:04) The five whys exercise every coach should use
    (17:51) Why 10 out of 10 goals backfire
    (24:06) Drowning in data but starving for clarity
    (31:55) Why willpower is not the answer
    (38:27) Exercise vs movement and why language matters
    (47:22) The psychology behind streaks and habits
    (58:30) No failure in the first 90 days

    Take the Next Step:
    - Become an FBP Insider (7 days free)
    https://fbpinsiders.fitnessbusinesspodcast.com/
    - Free live online events for fitness leaders
    https://fitnessbusinesspodcast.com/onlineevents
    - Have a say in Season 7!
    https://fitnessbusinesspodcast.com/season-7/

    Our guest, Dr. Heather McKee:
    - Website: https://www.drheathermckee.co.uk/
    - LinkedIn: https://www.linkedin.com/in/drheathermckee/

    Our Merch Sponsor:
    Cowboys Fit: https://cowboysfit.com/

    REX Roundtables:
    Website: www.REXRoundtables.com
    Email: Eddie@REXRoundtables.com

    Thank you to the partners who support The Fitness Business Podcast:
    - Les Mills USA: Creates pre-choreographed group fitness classes and offers home workouts. https://www.lesmills.com/us/
    - Referrizer: Provides automated marketing, referral, lead, and reputation management for local businesses. https://referrizer.com/
    - Energy Lounger: Sells the EnergyLounger, a full-body red and near-infrared light therapy device. http://www.energylounger.com/
    - Real Leader Fitness: Manufactures and sells commercial fitness and gym equipment. https://www.realleaderfitness.com/
    - The Covery: Offers wellness, hormone replacement, weight loss, and aesthetic treatments. https://www.thecovery.com/

    About Our Guest: Dr Heather McKee is a behaviour change specialist and keynote speaker, and Motivation Science Advisor to Myzone. With over a decade in health psychology, she helps fitness businesses improve member retention by turning motivation into habits that last. She has worked with 100+ global organisations including lululemon, Decathlon, and Rolls Royce. Heather specialises in designing behaviour-led experiences that keep people coming back, and her work has been featured in Time, Vogue, and The Huffington Post.

    Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
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    38 分
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