Angel Reyes has been a plaintiff's attorney for 35 years. His firm has resolved over 70,000 cases and recovered more than $1.3 billion for clients across Texas.

For most of those years, he ran the playbook everyone else ran: TV spots. Billboards. Bus ads.

Over two decades, he spent roughly $200 million on traditional advertising and built a firm that worked. Then in 2019, he walked away from ALL of it. He went all-in on digital, restructuring his marketing around what was measurable.

He started hiring internationally when he couldn't find enough people in Texas willing to do the work… today, 80% of his workforce lives outside the United States. His firm signs between 2,000 and 2,500 new cases a month.

The things we tackled in this episode:

→ Why he pulled $200M in traditional advertising cold turkey

→ How he built a team of 625 international employees across 24 countries

→ What competitor conquest is and why it was controversial

→ Whether there's a ceiling on digital lead generation

→ How distracted driving changed the auto accident business

What stuck with me most is how Angel handles being disliked. He doesn't love it but he doesn't let it stop him either.

Angel, thank you for your candidness and willingness to share your story. This time with you was worth every minute!

Connect with Angel

https://www.linkedin.com/in/angel-l-reyes-iii-b97b997/

https://www.linkedin.com/company/reyeslaw/

https://www.instagram.com/reyes.law

https://www.facebook.com/AngelReyesandAssociates

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Andrew Pickett joined Fireproof in October 2024. The coaching forced him to look at what he was actually doing in his firm versus what he should be doing… His firm nearly doubled in 18 months.

In our episode, we covered:

→ How Andrew identified the roles he was defaulting to as the firm owner

→ Why core values have to be descriptive, not aspirational

→ What a weekly accountability cadence does to a leadership team's behavior

→ How revenue forecasting gave him the confidence to hire ahead of growth

My major takeaway: the ceiling for most law firm owners is just the hat in their organization they refuse to take off.

Andrew, thank you for sharing your story! Hearing where you started and where you're going is the entire point of what we're building here at Fireproof.

Chapters

0:00 - Intro & Meet Andrew Pickett

1:50 - Andrew's Firm, Trial Background, and $9M Verdict

2:10 - Why Andrew Chose Fireproof Over Other Coaching Programs

4:07 - Discovering the Hidden Roles He Didn't Know He Had

5:11 - Weekly Accountability and What It Does to a Leadership Team

7:22 - The Numbers Andrew Tracks Every Single Day

8:15 - Revenue Forecasting: Predicting to Within 1%

11:06 - Core Values: Hiring and Firing Based on What You Actually Stand For

13:37 - Coaching vs. Masterminds and the Community You Don't Expect

17:47 - Why Mentors Matter and How Andrew Finds Them

20:23 - Delegation, Freedom, and Why You Started the Firm

21:15 - Summit Takeaway: Ghost Calls for Intake

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This episode is powered by Fireproof Performance.

Ready to fireproof your firm?

https://www.fireproofperformance.com/

Connect with us:

https://www.youtube.com/@FireproofPerformance

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D'Angelo Lowe grew up with a single mom, three siblings to help raise, and no professional role models... From a young age, was arrested 17 times for selling drugs.

But after graduating high school while on probation, he looked at everything he'd already survived, and decided he owed it to himself to change.

Ten years into running Lowe Law in one of the most competitive personal injury markets in the country, D'Angelo has grown his firm from four people to sixteen plus. He's built a culture where people from all kinds of backgrounds get a real chance, and where accountability helps them grow.

In this episode of The Fireproof Podcast, we covered:

→ Why the scarcity mindset almost broke him when business started working

→ How he went from spending 6% of revenue on marketing to building a brand that can compete

→ What it actually looks like to stop being the bottleneck in your own firm

→ The data he tracks to the penny, and why precision matters more than rounding

→ What he learned about leadership from a business attorney who told him, "I need you to trust me"

Thank you, D'Angelo, for being open with me and our audience. This episode's sure to inspire everyone who listens!

Chapters

0:00 - Introduction

1:00 - D'Angelo Introduces Himself and Lowe Law

2:15 - Growing Up in Harvey, Illinois

4:40 - Self-Doubt and the Scarcity Mindset

6:10 - The Arrest That Changed His Life

8:50 - Leading with Grace Without Losing Accountability

11:45 - Exploding from 4 to 16 People

16:00 - Discovering the Business of Law

19:20 - The Data He Tracks to the Penny

22:00 - CRM Systems and Tech Stack Breakdown

24:10 - What He's Obsessed With Right Now (Intake and Branding)

27:25 - The Bottleneck Moment and Learning to Delegate

31:50 - Building the Fireproof Community

33:15 - Books, Podcasts, and Resources He Recommends

35:10 - Final Words for Other Firm Owners

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This episode is powered by Fireproof Performance.

Ready to fireproof your firm?

https://www.fireproofperformance.com/

Connect with us:

https://www.youtube.com/@FireproofPerformance

https://www.linkedin.com/company/fireproof-performance/

https://www.facebook.com/fireproofperformance

https://www.instagram.com/fireproofperformance/