The Final Filter: Layering Intuition over Data and Debate with Danielle Lee
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The Final Filter: Layering Intuition over Data and Debate with Danielle Lee
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From building AT&T's first-party audience business to helping take Spotify public and reimagining the NBA's fan experience during the height of the pandemic, Danielle Lee has made high-stakes calls across some of the world's most visible brands. In this episode, she breaks down her decision-making framework: get crystal clear on goals, weight what matters most, pressure-test with trusted voices, and never let hype (or "golden handcuffs") outrank integrity.
The final layer? Intuition. Danielle explains how reading the intangibles (integrity, character, fit) sits on top of the data to tip pivotal choices. We also get inside the differences between enterprise caution and startup speed, how to coach teams to decide for themselves, and what to do when your values and the org diverge.