The FinTech Turning Ownership on Its Head
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The FinTech Turning Ownership on Its Head
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In this episode of the Blue Earth Podcast, Guy Hayler sits down with James Hole (CEO) and Matthew Ridd (COO), co-founders of Wuva and new Blue Earth Ventures members. Starting with Christmas trees and a mountain of post-holiday waste, James and Matt share how they arrived at a simple but powerful insight: most products are used for a fraction of their lifespan, and ownership hasn’t kept up with how we really live.
They explain how Wuva is becoming the “Klarna for renting”, helping brands offer rentals and subscriptions directly from their own sites while Wuva handles the complexity behind the scenes, from risk and regulation to payments and returns. We explore the shift from linear to circular, why economics have to work before sustainability can scale, and Wuva’s ambition to run over £1bn of circular transactions in the UK within five years.
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