For decades, women athletes were told the same story: women's sports don't sell. They don't attract audiences. They don't generate revenue. Then the money showed up. Today, women's sports are one of the fastest-growing markets in entertainment, generating billions in revenue and attracting record-breaking investment.

In this episode, Ashley explores what happens when an entire market is underestimated for decades and then suddenly proves everyone wrong. From Billie Jean King's fight for equal prize money to soaring WNBA valuations, exploding NWSL franchise fees, and the rise of athlete-driven media brands, Ashley examines why women's sports may be one of the clearest examples of what happens when women finally receive the investment, visibility, and opportunity they've always deserved. More importantly, she asks what this teaches us about the broader female economy and the cost of underestimating women.

In this episode, you'll hear:

• How Billie Jean King helped change the future of women's sports and equal pay

• Why women's sports revenue has grown from millions to billions in just a few years

• The surprising rise in WNBA and NWSL team valuations

• How NIL opportunities are changing what's possible for female athletes

• What women's sports can teach us about investing in women's potential

Sources:

• For a complete list of sources, please visit thefemaleeconomy.co

Female Founder Spotlight:

Sue Bird, Alex Morgan, Chloe Kim, Simone Manuel, and Jessica Robertson - https://www.togethxr.com

TOGETHXR is the media and merchandise company behind the viral movement "Everyone Watches Women's Sports." Through storytelling, media, and community, TOGETHXR is helping reshape how women's sports are covered, consumed, and valued.

Connect with Ashley:

• Newsletter: thefemaleeconomy.co

• Instagram: @ashleybraswellxo

• After Organic: afterorganic.com

• Ads By Lumi: adsbylumi.com

Artificial intelligence is transforming the workforce, but the people most likely to feel the impact aren't who most headlines are talking about. Women make up less than half of the workforce, yet they hold 83% of the jobs researchers consider most vulnerable to AI disruption. The question isn't whether AI is changing work. The question is who gets hit first.

In this episode, Ashley explores the historical patterns that put women at the center of previous waves of automation and why AI may be following a familiar path. From switchboard operators and administrative roles to today's knowledge workers and entrepreneurs, she examines who is most at risk, why women often face greater penalties for using AI at work, and how women can position themselves to benefit from this technological shift instead of being left behind by it.

In this episode, you'll hear:

• Why women make up 83% of workers in the occupations most vulnerable to AI disruption

• The surprising historical connection between automation and women's work

• What researchers mean when they describe jobs as "AI vulnerable"

• Why women are often judged differently than men for using AI tools

• How entrepreneurs and professionals can use AI to create leverage instead of fear

Sources:

• For a complete list of sources, please visit thefemaleeconomy.co

Female Founder Spotlight:

Garima Shah - https://billergenie.com

Biller Genie helps small businesses automate invoicing, accounts receivable, and collections through AI-powered technology that improves cash flow and reduces administrative burden.

Connect with Ashley:

• Newsletter: thefemaleeconomy.co

• Instagram: @ashleybraswellxo

• After Organic: afterorganic.com

• Ads By Lumi: adsbylumi.com

For decades, some of the most important conversations about money, business, and power happened in rooms where women simply weren't invited. From the boardrooms of Fortune 500 companies to the fairways of Augusta National Golf Club, access to information, relationships, and opportunities often came down to who was allowed in the room. In this episode, Ashley explores the hidden cost of exclusion and how it continues to shape women's financial confidence today.

Ashley unpacks the surprising research behind the financial literacy gap, the confidence gap, and why women consistently underestimate what they know about money. She examines what happens when women are left out of financial conversations, why women often answer "I don't know" even when they're right, and the encouraging data showing that women may actually be better investors than they think. This episode is a powerful reminder that confidence and competence are not the same thing.

In this episode, you'll hear:

• The surprising story behind Augusta National admitting its first female members

• How exclusion from financial conversations shaped generations of women

• What research reveals about the financial literacy and confidence gap

• Why women are more likely to say "I don't know" even when they know the answer

• The evidence showing women often outperform men as long-term investors

Sources:

• For a complete list of sources, please visit thefemaleeconomy.co

Female Founder Spotlight:

Ruchi Pinniger - https://watchherprosper.com

Watch Her Prosper helps women business owners gain financial clarity through bookkeeping, financial guidance, and practical support that empowers women to understand and grow their businesses with confidence.

Connect with Ashley:

• Newsletter: thefemaleeconomy.co

• Instagram: @ashleybraswellxo

• After Organic: afterorganic.com

• Ads By Lumi: adsbylumi.com