Running a business today doesn’t look the way it did 20 years ago and if you’ve felt that shift, you’re not imagining it.In this episode of the Family First Entrepreneur, I share a real moment that stopped me in my tracks: a longtime small business owner publicly acknowledging how the wedding industry has changed and how evolving felt scary, but necessary. That sparked a bigger conversation about how business itself has changed, how people discover and connect with brands now, and why doing everything the “right” way doesn’t always work anymore.This isn't a how-to guide, but a conversation about adapting to the current world.If you’re a business owner (whos has 10-20 years in or just starting out) who feels like what used to work… doesn’t this episode is for you.Topics we talk about:How business has changed over the last 20 yearsWhy working harder isn’t the answer anymoreHow people choose who to support nowThe shift in priorities after COVIDWhy evolution isn’t failure... it’s awareness.

Before you spend hours creating a product or service… let’s make sure people actually want it. In this episode, I’m breaking down a simple, no-pressure way to test your business idea — even if you’re brand new, have limited time, or are just trying something out for the very first time.

We’ll talk about where to find the right people (online or offline), what to say, how to get honest feedback, and the tiny “beta test” that can save you weeks of second-guessing. No fancy sales pages. No overthinking. Just real conversations that help you build something people are excited to pay for.

If you’ve been sitting on a business idea and wondering, “Will this actually work?” — this episode will help you find out fast.

→ Want the companion guide?

https://docs.google.com/document/d/1oisIW4WcD9jjfoy7cpoFYYjySaRN6Z1Gqcs5fRBg7gM/edit?usp=sharing

The Holiday Hype Kit - (If link doesn't work the product is not available)