Surround yourself with Christian entrepreneurs building businesses God’s way:

👉 www.thefaithustle.com/network

Inside you'll get:

• Weekly live conversations with founders and creatives

• Business strategy rooted in Biblical principles

• Access to exclusive teachings and guest sessions

• Community with like-minded builders

👉 www.michaelbethany.com/oxpconference

Code: OXP-Faithustle

He worked with Kirk Franklin, Fred Hammond, and Gateway Music… but what he revealed about the music industry will change how you see creativity forever.

In this powerful episode of the Faithustle Podcast, worship leader, songwriter, consultant, and nonprofit leader Michael Bethany shares the truth every creative needs to hear: your talent alone isn’t enough.

Michael has spent decades in the music industry, working alongside legends like Kirk Franklin and Fred Hammond. With his own worship music reaching millions around the world.

But behind the scenes, God began showing him something deeper: creativity is only the starting point.

If you want to build a lasting career, make impact, and steward your calling well, you must understand business, distribution, partnerships, and leadership.

In this conversation, Michael breaks down:

• Why most creatives struggle financially (even if they’re talented)

• The lie creatives believe that limits their growth

• How to turn your creativity into a sustainable career

• Why distribution and business systems matter more than talent alone

• The power of collaboration and letting go of control

If you're an artist, creative, entrepreneur, or dreamer, this episode will challenge you to stop thinking small and start building what God has called you to build.

⏱️ TIMESTAMPS

00:00 — Introduction: Working with Kirk Franklin & Fred Hammond

02:18 — Michael Bethany’s journey and global impact vision

06:01 — How Faith Hustle and Overflow Culture partnered to build wells

11:40 — Leading worship since childhood and early influences

12:48 — How God developed business skills before music success

18:50 — The truth creatives must understand about business

19:38 — Why talent alone doesn’t create income

22:04 — How to build a vision bigger than your creativity

24:45 — Distribution explained: how creatives actually make money

26:46 — Why marketing matters more than creation

27:16 — The business systems creatives must learn

30:27 — Why entrepreneurship is harder than most creatives expect

33:28 — “There is no such thing as just a creative”

35:54 — Why creatives shortchange themselves

37:28 — How Michael discovered his business calling

41:09 — Why collaboration unlocks your greatest potential

45:45 — Letting go of your “baby” so it can grow into legacy

48:02 — Creative conference and final encouragement

👉https://linktr.ee/thefaithustle

👉https://www.instagram.com/michaelbethanyofficial/

Surround yourself with Christian entrepreneurs building businesses God’s way:

👉 www.thefaithustle.com/network

Inside you'll get:

• Weekly live conversations with founders and creatives

• Business strategy rooted in Biblical principles

• Access to exclusive teachings and guest sessions

• Community with like-minded builders

In this powerful and deeply convicting conversation, Keon Gibson shares his journey from being a NASA oceanographer to building Halo Creative—one of the most influential creative agencies serving top Christian music artists like Kirk Franklin, Maverick City, Chandler Moore, and more.

But success came with a warning.

Keon opens up about the moment God confronted him about his motives, his business, and his heart—and how he nearly lost everything.

He explains what “Kingdom Fraud” means, why so many creatives and Christian entrepreneurs fail despite outward success, and what it truly takes to steward favor from God.

This episode will challenge your perspective on business, calling, leadership, integrity, and what it really means to build something for God—not yourself.

If you're a Christian entrepreneur, creative, founder, or leader, this conversation could change how you approach everything.

WHAT YOU’LL LEARN IN THIS EPISODE:

• The truth about stewarding favor from God

• The real reason some Christian artists and labels are declining

• How to build a business God will continue to fund and bless

TIMESTAMPS

00:00 — Stewarding Favor vs Just Receiving Favor

00:52 — Introducing Keon Gibson (NASA to Creative Halo)

04:28 — How Keon Entered the Christian Creative Industry

08:39 — How Prayer and Obedience Unlock Opportunities

10:34 — Why Most Creatives Fail (No Systems, No Structure)

14:52 — The Importance of Contracts, Documentation, and Professionalism

17:42 — Why Integrity Is Everything in Business

19:14 — Why Money Cannot Be Your Primary Motivation

26:04 — “You Are Not the CEO — God Is”

27:07 — What “Kingdom Fraud” Really Means

28:56 — God’s Discipline and Refinement Process

31:48 — The Fire Before Promotion

43:32 — The Future of Christian Music and Creative Content

45:23 — Why God Is Removing Favor from Some Artists and Labels

50:05 — Why Being Connected to God Is the Ultimate Competitive Advantage

57:13 — The Role of Church, Accountability, and Spiritual Covering

01:10:39 — The Vision Behind “Halo Creative”

01:12:16 — Why Your Character Must Match Your Calling

01:13:00 — Final Thoughts on Building Business God’s Way

👉https://linktr.ee/thefaithustle

👉https://www.instagram.com/keongibson/

What if you could learn how to scale your business with paid ads… while still building your business God’s way?

In this powerful episode of the Faithustle Podcast, we sit down with Meta ads expert Sydney Poeira, who has managed over $10 million in ad spend and helped generate over $50 million in revenue for clients.

This episode is a FREE masterclass for entrepreneurs, content creators, and business owners who want to understand:

• How Meta Ads (Facebook & Instagram Ads) actually work in 2026

• The biggest mistakes business owners make when running ads

• What strategies are working RIGHT NOW in digital marketing

• How to scale ads without burning money

• Why data-driven marketing beats emotional marketing

Sydney also shares his powerful testimony of how God redirected his career through closed doors, seasons of waiting, and radical obedience… leading to a brand new business now projected to scale into 7–8 figures in its first year.

If you are a Christian entrepreneur, creator, or business owner trying to grow your influence and income while honoring God, this episode will challenge and equip you.

🔥 JOIN THE FAITHUSTLE NETWORK (7-Day Free Trial)

If you want mentorship, community, and live coaching around building business God’s way, join our Skool community:

👉https://www.thefaithustle.com/network

Inside the Faithustle Network you’ll get:

• Weekly Bible + business training

• Live coaching and Q&A

• Marketing & entrepreneurship strategy

• Community of Christian entrepreneurs

• Access to exclusive teachings and resources

💵 Book a call with Branch Bookkeeping Today

👉https://www.thebranchbookkeeping.com/

📱Follow our journey on social media:

👉https://linktr.ee/thefaithustle

📱Follow Sydney Poeira

👉https://www.instagram.com/erikabrowninvestor/

⏰ TIMESTAMPS

00:00 – $10M Ads & The Stewardship Mindset

00:44 – Why Entrepreneurs MUST Learn Paid Ads

02:18 – Sydney’s Background & Friendship Story

04:09 – How $10M in Ads Generated $50M in Revenue

05:13 – Biggest Meta Ads Mistakes Business Owners Make

06:28 – Why Emotional Decisions Kill Ad Performance

10:50 – Why Copying Competitors Fails

14:10 – What Changed in Meta Ads Strategy (2026 Update)

15:52 – The “Andromeda” Algorithm Shift Explained

17:16 – Creative Messaging That Converts

19:32 – Sydney’s Business & Faith Journey

20:33 – From Soccer Dreams to Marketing Career

23:30 – How He Discovered His Gift for Ads

25:05 – Scaling Through Fractional CMO Work

27:35 – When God Calls You to Pivot

30:22 – Obeying God When It Doesn’t Make Sense

34:22 – Learning Stewardship Through Closed Doors

40:28 – The “Builder’s Year” Prophetic Season

45:08 – Obedience That Launched a New Business

46:05 – Scaling Teams & Rapid Growth

51:19 – Identity as a Son Before Being an Entrepreneur

56:01 – Walking Into What God Already Promised

01:07:22 – Leadership, Discipline & Building Legacy

🎥 Filmed at Lux Creative in McKinney, TX:

👉https://www.luxcreativetx.com/