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📧 Email Me - garrett@garrettmaroon.com
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79% of real estate agents haven't sold a single house this year. If you're a new agent, or an experienced agent whose production isn't where it needs to be, this episode is for you. Garrett and Cole sit down for another short, tactical episode on one question: how do you ramp up your real estate business quickly without sacrificing the long-term, referral-based foundation that actually lasts?
Cole starts with identity. God created you in His image, and you're different from everyone else. Before chasing leads, figure out how you communicate, what you're passionate about, and where your people already gather. Then get in front of those people again and again. Garrett builds on that with a truth every new agent runs into: the biggest challenge isn't doing the wrong things. It's that everyone in your world still sees you as what you used to be. When Garrett started, people knew him as an assistant director of admission and a worship leader, and nobody refers a worship leader to help them buy a home.
From there, Garrett walks through the exact 60-day ramp-up playbook he's rolling out to his own team. It covers qualifying your database, five relationship touches for every person who says they'll support you, 30 straight days of real estate content on social media, and a daily rhythm of learning, lead generation, and launching so new agents never wonder what to do with their time. The guys also cover why social media works better as a database touch than a lead generation tool, what to do when someone says their cousin is an agent, how to turn a casual connection into a business relationship, and whether new agents should join a team or go solo.
They close with a reminder that the only way to win in this industry is to still be here at year six, after most agents have quit, and with 2 Timothy 2:2 and Proverbs 27:17 on why who you're around shapes what your business becomes.
Key Takeaways
- Start with identity, not tactics. Know how you communicate and what you're passionate about, then go find those people. People refer you when they like you and are like you.
- Change the perception fast. Your sphere doesn't think of you as an agent yet. Every conversation, note, and post should help them see you in a new role.
- Qualify your database first. Figure out who will actually support your business before doing anything else.
- Hit every qualified contact with five touches. A handwritten "why I work by referral" note, a video text three days later, a pop-by gift, an invite to a client event, and a coffee meeting.
- Post about real estate every day for 30 days. Listing walkthroughs and market content build the authority bias that tells your sphere you're a real agent.
- Use social media as a database touch, not a lead machine. Cole has only closed about ten deals directly from social. Most of his business comes from people who simply see him consistently.
- Aim for 100 qualified contacts. If you can't get there, add open houses, networking, or regular spots in your community until you do.
- Give your day a structure. Learning, lead generation, and launching come first every day so slow seasons don't turn into wasted time.
- Don't be afraid to be number two. Agents leave the business constantly, and the cousin who's an agent today may not be licensed next year. Keep those contacts in a lower tier of your database with drip campaigns and social.
- Know your motivation. If you have both internal drive and external pressure, going solo can work. If not, join a team built to make you independent, not dependent.
- Survive the ramp-up. The first year is treading water. Every year after is what you built for.
Need help winning at work without losing at life? I'm here for you!
📖 Get the FREE E-Book — The 10 Biblical Principles for Real Estate Agents ebook is my gift to you; it's full of biblical truths about your calling, reflection questions, and practical steps to win at work without losing at life. Download it here: https://www.garrettmaroon.com/freegift
📱 Want to talk business? Shoot me an email: garrett@garrettmaroon.com