What really drives the future of retail? According to PMC’s Technology & Solutions Director Elliot Winskill, it’s not about choosing between online and in-store, it’s about mastering the space in between.

In the latest episode of The FODcast, Elliot unpacks how 12 years in retail technology have given him a front-row seat to the industry’s scars, shifts, and breakthroughs - from the flawed “e-commerce versus high street” debate to the rise of unified commerce as a mindset, not just a tech solution.

We also cover:

• Why the biggest barriers to progress aren’t technical, but organisational
• How COVID accelerated a more balanced, blended approach to retail
• The untapped opportunity of impulse purchases across digital + physical channels
• Why unified commerce means mapping every customer touchpoint, not just selling platforms
• How retailers can embrace composable architecture without a costly “rip and replace”

If you’re in retail, technology, or customer experience, this is a powerful conversation on breaking down silos, rethinking digital transformation, and creating the seamless journeys today’s customers expect.

#RetailTech #UnifiedCommerce #CustomerExperience #RetailInnovation #Omnichannel #FODcast

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

AI, trade wars, and data sovereignty are reshaping European tech strategies - and businesses can no longer rely on yesterday’s playbook.

In this episode of The FODcast, we’re joined by Daniel Hinderink, Director of Strategy and Growth at TechDivision, to unpack the deep structural shifts happening across the digital landscape.

We cover:

• Why data sovereignty is now a board-level concern in pharma, manufacturing, and financial services
• What Switzerland can teach us about protecting intellectual property in cloud-first environments
• How AI is disrupting the traditional software licensing model - fast
• Why practical AI tools often beat cutting-edge features when it comes to ROI
• What the future holds for developers, service providers, and software vendors alike
• How change management can begin with technology (if you want to win hearts and minds)

If you're involved in digital transformation, evaluating your AI strategy, or rethinking your tech stack, this one is essential listening.

🎧 Tune in now

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

In the latest episode of The FODcast, we were delighted to be joined by Teemu Tolonen, CCO at Woolman, to unpack one of the biggest shifts in digital commerce: how Shopify has quietly become a serious contender in enterprise retail.

As part of Europe’s largest Shopify Plus agency, Teemu brings first-hand insight into what’s driving this change and how retailers are rethinking their technology strategies.

We cover:

• How Shopify’s semi-composable architecture delivers flexibility without complexity
• Why major retailers are seeing considerable cost savings when switching to Shopify Plus
• What brands need to know before migrating - from data readiness to project teams
• How unified customer data is finally solving retail’s online/offline disconnect
• Where AI fits into the future of enterprise commerce

Teemu’s message is clear: Shopify isn’t just for start-ups anymore - it’s reshaping the way global retailers approach technology and growth.

If you’re evaluating your commerce stack or tracking retail tech trends, this one’s a must-listen.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/