What does it really take to go from freelancer to business owner?

In this episode of The FLEX APPEAL Podcast, I sit down with Alice — founder of a marketing agency working in tech and cybersecurity — to break down the realities of self-employment, scaling a business, and building something bigger than yourself.

We dive into the truth behind “more freedom”, the hidden costs of running a business, and why scaling often means more work before it means more money.

If you’re self-employed, thinking about starting a business, or trying to grow one — this is the conversation most people don’t have.

I’m joined by Abi — a Sport & Exercise Science student and university football club captain — for a real conversation around fitness, sport, and everything in between.

We get into the reality of women’s sport, her experience studying and working in the industry, and where a career in performance and health can actually lead. From coaching in the community to working with teams, Abi shares her perspective on both athlete development and improving the general population’s health.

We also dive into the bigger conversations around fitness today — including how social media shapes people’s expectations, why so many diets don’t work long term, and the confusion around calories, nutrition, and “quick fixes.”

Along the way, we touch on mindset, performance, and the psychology behind training — from self-limiting beliefs to the balance between discipline, motivation, and actually enjoying the process.

This is a grounded, honest conversation that cuts through the noise and looks at fitness and performance for what it really is.

Crez has over 10 years of experience as a coach, and today he joins me to break down hybrid training — the “trend” taking over the fitness world.

What actually is hybrid training?
Should you be doing it?
And is it really better than traditional gym training?

We dive into the difference between a coach vs a personal trainer, why most people are training wrong, and how to build strength, fitness, and longevity without burning out.