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In this episode, hosts Dixie Carlton and Brad Hauck dive deep into the intricacies of setting up effective subscription models. They discuss the importance of delivering ongoing value, pricing strategies, and software options.

The conversation also covers planning with the end goal in mind, growing a subscriber base, and how to avoid common pitfalls. Whether you're a speaker, author, or entrepreneur, this episode offers valuable insights into building a sustainable subscription-based business.

The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.

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In this enlightening episode, we delve into the responsible use of AI tools for speakers and authors. While AI can help write faster, polish ideas, and draft content quickly, it raises critical ethical questions about retaining authenticity and personal voice.

Dixie and Brad discuss strategies to ensure AI-generated content remains true to the creator's style and doesn’t mislead audiences. They share practical tips on using AI responsibly, setting up specific content libraries, and maintaining transparency with clients. Learn how to blend AI efficiency with your unique voice to build trust and credibility without compromising integrity.

The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.

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In this episode, Brad Hauck and Dixie Carlton delve into the real challenges faced by solopreneurs, especially speakers and authors. They discuss the mental, emotional, and practical aspects of running a solo business, from managing time and energy to dealing with the complexities of hiring help.

With insights on leveraging AI, virtual assistants, and remote teams, they provide actionable tips to help solopreneurs scale their businesses effectively. Brad and Dixie also share their personal strategies for planning and growth, emphasizing the importance of self-leadership and trust in others.

Tune in to learn how to manage the ups and downs of being a solopreneur and set yourself up for success.

The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.

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In this episode of the Experts Journey podcast, host Brad talks with Dixie, who is currently in Boston attending the Book Thinkers Conference. They discuss what the conference is all about, highlighting that it attracts top-tier podcasters, bestselling authors, and industry leaders focused on leveraging their expertise in the book and speaking industry.

Dixie shares valuable insights about the intricate strategies authors use to get onto the New York Times bestseller list, the economic aspects of ghostwriting and branding, and the importance of protecting intellectual property. They also delve into marketing tips, specifically for breaking into the US market, and the growing significance of podcasting and social media in establishing a successful author brand.

The episode wraps up with Dixie's reflections on the key takeaways from the conference, including the advantages of international networking and the essential mindset shifts required for global market penetration.

The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.

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In today's episode, we explore the significant transformation that occurs when you transition from being a practitioner to a thought leader.

We discuss the mindset shifts, brand evolution, and new opportunities that arise when you become the go-to expert in your field. We delve into the essence of thought leadership, moving beyond mere personal branding to focus on leading conversations and shaping industry trends. We also tackle the challenges of relinquishing hands-on work, developing robust frameworks, and maintaining a balance between directing and doing.

We highlight the importance of taking a stand, even if it means facing controversy, to truly influence your industry. Join us for an in-depth discussion on how to elevate your career and become a recognised thought leader.

The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.

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In this episode, we tackle the critical decision every speaker faces: should you focus on your local market or take your message to the global stage? We discuss the pros and cons of both approaches, including the expanded impact of going global and the complexities and costs involved.

We share personal experiences and practical tips on how to decide which path aligns best with your goals and lifestyle. We also delve into the nuances of cultural differences, the importance of strategic planning, and how to leverage international speaking opportunities for maximum benefit.

Whether you're an established speaker or just starting, this episode offers valuable insights to help you make the right choice for your speaking career. Tune in and get inspired for your next move!

The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.

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In this episode, Brad and Dixie discuss the importance of niching down to grow faster and make a significant impact. They emphasise that focusing on a specific problem, audience, and message enhances the effectiveness of talks, books, and marketing strategies.

Explore how finding a niche doesn't limit but actually magnetises opportunities, bringing core fans and a wider audience through clarity and specificity.

The episode covers practical steps to identify one's niche and highlights the benefits and challenges of niche marketing. The conversation is enriched with personal anecdotes, expert insights, and actionable tips for speakers, authors, and marketers.

00:00 The Power of a Niche Audience

00:41 Defining Your Niche

01:56 Owning the Problem You Solve

03:12 Evolving Your Niche

05:43 The Importance of Specificity

07:53 Building a Tighter Echo

11:39 Niching as Brand Gravity

18:42 Final Thoughts and Takeaways

The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.

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Ever wonder how some people seem to be everywhere, from magazines to podcasts, radio shows, and even TV? Is it luck or strategy?

In this episode, we dive deep into the world of publicity and the real ways you can get your name out there and be seen as the go-to expert. From writing blogs and articles to building authority through interviews and appearances, we cover it all. Learn about the challenges and rewards of aiming for fame and why timing, strategy, and relationships are crucial.

We also discuss the increasing trend of 'pay to play' opportunities and how to navigate them effectively. Whether you're an author, professional speaker, or entrepreneur looking to boost your credibility and recognition, this episode is packed with valuable insights and actionable tips.

The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.