『The Experience Effect Podcast』のカバーアート

The Experience Effect Podcast

The Experience Effect Podcast

著者: The Experience Effect
無料で聴く

このコンテンツについて

We are living through times of rapid change. New technology has affected almost every area of our lives — so why should the way we do business stay the same?

Can new technology take the guesswork out of knowing what your customer really wants? What can neuroscience teach us about how consumers make decisions? And what does the ‘age of the customer’ really mean for your business?

Real people, practical insights and good business. The Experience Effect — a podcast about doing business in the experience economy.

Hosted by Andrew Birmingham & brought to you by SAP.

2025 Macquarie Media Limited
マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 個人ファイナンス 出世 就職活動 政治・政府 経済学
エピソード
  • THE EXPERIENCE EFFECT - EP 6 - How to embrace the future, but stay true to your brand
    2019/12/15

    When we think of a public, government institution — ‘branding’ or ‘innovation’ aren’t usually the first two words that come to mind. But when Simon McKee realised that he needed to introduce cutting edge new technology into the State Treasury, the institution's brand — as a safe, trusted and reliable organisation — was key to his success.

    GUESTS: Simon McKee, Deputy Commissioner, Queensland State Treasury
    Host: Andrew Birmingham

    See omnystudio.com/listener for privacy information.

    続きを読む 一部表示
    13 分
  • THE EXPERIENCE EFFECT - EP 5 - How well do you know your customer — and what they really want?
    2019/12/08

    Thinking of implementing a new digital sales system, or simply changing the look of your website? Investing thousands of dollars, only to hear
    back from your customers that they preferred it the old way... can be devastating. So how can new technology take the guess work out of getting to know your customers, and what they really want?

    GUESTS: Luke Shaw, head of e-commerce at Sigma Healthcare
    Host: Andrew Birmingham

    See omnystudio.com/listener for privacy information.

    続きを読む 一部表示
    15 分
  • THE EXPERIENCE EFFECT - EP 4 - Why Employees matter most in the Experience Economy
    2019/12/01

    Last year, over 1 million Australians decided to change their jobs. This
    rate of employee churn is actually on the rise. So why are we changing jobs more frequently than ever? And what is it costing business? On this episode of The Experience Effect we talk to the chief customer marketing officer of Volkswagen, Jason Bradshaw about how the experience economy has changed the way we want to work.

    GUESTS: Jason Bradshaw, chief customer marketing officer of Volkswagen Group
    Australia
    Host: Andrew Birmingham

    See omnystudio.com/listener for privacy information.

    続きを読む 一部表示
    14 分

The Experience Effect Podcastに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。