Sometimes you have to step back and really look at your business the way a buyer would. Dustin Williamson brings that perspective as Managing Director of Houston for vcfo, shaped by his journey from small town West Texas to venture capital in Phoenix, and a variety of turnaround and exit experiences along the way.

Key themes included:

1. Owner fallacies and unrealistic valuation expectations

2. Importance of buyer’s perspective in exits

3. Role of fractional CFO in SMBs

4. Turnarounds: value drivers and common pitfalls

5. Company culture’s impact on business value

6. De-risking for successful business sales

7. Common deal killers and exit failures

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Dustin's Website: www.vcfo.com

Dustin's Email: dwilliamson@vcfo.com

Dustin's LinkedIn: https://www.linkedin.com/in/dustinwilliamson/

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Follow Dana on LinkedIn: https://www.linkedin.com/in/danabrobinson/

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If the information in these conversations and interviews have helped you in your business journey, please subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

*Some of these links might be affiliate links. Thank you in advance if you choose to work with one of the companies I believe in. The money I make from your purchase helps to keep the content you enjoy, and rely on to grow your own business, free to you.

Thanks for tuning into this episode of Exit Plan!

When Idan Spizear immigrated from Israel, he started out cleaning carpets, quickly realizing that the real value was in genuinely caring for customers going through tough situations, not just fixing the problem at hand. By always looking for ways to add value—listening, being present, and helping homeowners feel calm through emotional disasters—he built a restoration business that thrives on empathy and human connection. Today, as the founder of 911 Restoration franchise, he focuses on empowering others to grow by making service, innovation, and team accountability the heart of every customer interaction.

Key themes included:

1. Customer service as company culture

2. Entrepreneurial origin story and mindset

3. Building accountability within teams

4. Growth challenges for small businesses

5. The role of innovation and experimentation

6. Franchise systems and business scaling

7. Finding fulfillment beyond financial success

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Idan's Website: www.911restorationfranchise.com

Idan's LinkedIn: https://www.linkedin.com/in/911restoration

—

Follow Dana on LinkedIn: https://www.linkedin.com/in/danabrobinson/

Follow Dana on Instagram: https://www.instagram.com/danarobinsonofficial/

Subscribe to Dana’s weekly newsletter at https://www.danarobinson.com

—

If the information in these conversations and interviews have helped you in your business journey, please subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

*Some of these links might be affiliate links. Thank you in advance if you choose to work with one of the companies I believe in. The money I make from your purchase helps to keep the content you enjoy, and rely on to grow your own business, free to you.

Thanks for tuning into this episode of Exit Plan!

John Martinka is all about relationships, whether he’s helping someone buy or sell a business or teaching new advisors about the industry. He believes no one wants to do business without a foundation of trust and mutual respect, and that marketing yourself is just as important as your technical skills. John’s experience—from concert promotion to years of M&A consulting in the Seattle area—taught him that creating authentic relationships, giving back through organizations like Rotary, and helping clients get ready for their “next great adventure” is what makes the work meaningful.

Key themes included:

1. Importance of relationship-building in business

2. Preparing businesses for successful exit

3. Owner dependency and management delegation

4. Value drivers for maximizing business sale

5. Financial systems and accurate reporting

6. Role of networking versus prospecting

7. Engaging advisors and consultants effectively

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John's Website: https://nokomisadvisory.com/

—

Follow Dana on LinkedIn: https://www.linkedin.com/in/danabrobinson/

Follow Dana on Instagram: https://www.instagram.com/danarobinsonofficial/

Subscribe to Dana’s weekly newsletter at https://www.danarobinson.com

—

If the information in these conversations and interviews have helped you in your business journey, please subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

*Some of these links might be affiliate links. Thank you in advance if you choose to work with one of the companies I believe in. The money I make from your purchase helps to keep the content you enjoy, and rely on to grow your own business, free to you.

Thanks for tuning into this episode of Exit Plan!

Saul Cohen, drawing from his own entrepreneurial journey and the experience of watching his father navigate building and exiting a business, now specializes in helping business owners plan for successful exits and avoid common pitfalls. His work focuses on making sure entrepreneurs consciously decide whether they’re building a lifestyle business or an asset to sell, and then guiding them through the next steps—whether that’s careful tax planning, optimizing for risk, or preparing for acquisitions.

Key themes included:

1. Difference: Lifestyle vs. Asset/Legacy businesses

2. Importance of early exit planning

3. Value of execution over ideas

4. Learning from business failures

5. Preparing businesses for acquisition

6. Wealth transfer and acquisition opportunities

7. Emotional aspects of business valuation and exit

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Saul's Email: saul.cohen@theexperteye.co.uk

Saul's Website: https://profitbooster.scoreapp.com/

Saul's LinkedIn: https://www.linkedin.com/in/cohensaul/

—

Follow Dana on LinkedIn: https://www.linkedin.com/in/danabrobinson/

Follow Dana on Instagram: https://www.instagram.com/danarobinsonofficial/

Subscribe to Dana’s weekly newsletter at https://www.danarobinson.com

—

If the information in these conversations and interviews have helped you in your business journey, please subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

*Some of these links might be affiliate links. Thank you in advance if you choose to work with one of the companies I believe in. The money I make from your purchase helps to keep the content you enjoy, and rely on to grow your own business, free to you.

Thanks for tuning into this episode of Exit Plan!

Tim Smith started out as a child actor and singer in New York City, then turned to business. He got the investing bug, started building his own wealth management and advisory firms, and over time became the founder of a boutique financial services platform with around 100 advisors and billions under oversight. Along the journey, he not only helped entrepreneurs prepare for their exit and long-term financial health but also became a real advocate for financial literacy, especially for creatives and the next generation through his “Financial Dad” podcast.

Key themes included:

1. Preparing businesses for a potential exit
2. Understanding business valuation and market multiples
3. Challenges and strategies in succession planning
4. Managing wealth post-business sale
5. Emotional aspects of selling a business
6. Importance of tax and charitable planning
7. Entrepreneurial mindset and risk tolerance

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Tim's Email: tim@aurorapw.com

Tim's Website: https://www.aurorapw.com

Tim's YouTube: https://www.youtube.com/thefinancialdad

—

Follow Dana on LinkedIn: https://www.linkedin.com/in/danabrobinson/

Follow Dana on Instagram: https://www.instagram.com/danarobinsonofficial/

Subscribe to Dana’s weekly newsletter at https://www.danarobinson.com

—

If the information in these conversations and interviews have helped you in your business journey, please subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

*Some of these links might be affiliate links. Thank you in advance if you choose to work with one of the companies I believe in. The money I make from your purchase helps to keep the content you enjoy, and rely on to grow your own business, free to you.

Thanks for tuning into this episode of Exit Plan!

M.C. Laubscher is a dynamic entrepreneur, investor, and best-selling author dedicated to empowering business owners through innovative wealth strategies. As the founder of Producers Wealth, he enhances financial well-being across the U.S., while his educational platform, Cashflow Ninja, has influenced over 7 million people globally. Renowned for his acclaimed podcasts and publications, M.C. shares valuable insights on financial independence and legacy-building, earning recognition from Entrepreneur Magazine and membership in elite financial circles like the Forbes Finance Council.

Check out his webpage dedicated to Exit Plan listeners:

www.producerswealth.com/optout

Key themes included:

1. Gambling vs. business strategy

2. Importance of savings systems

3. Cash management and banking instability

4. Life insurance as savings vehicle

5. Strategic borrowing against policies

6. Market cycles and business strategy

7. Diversification and cash flow management

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MC's Email: MC@mclaubscher.com

MC's Website: https://producerswealth.com/

MC's LinkedIn: https://www.linkedin.com/in/mclaubscher/

MC's Facebook: https://www.facebook.com/producerswealth

MC's Instagram: https://www.instagram.com/thecashflowninja/

MC's YouTube: https://www.youtube.com/cashflowninja

—

Follow Dana on LinkedIn: https://www.linkedin.com/in/danabrobinson/

Follow Dana on Instagram: https://www.instagram.com/danarobinsonofficial/

Subscribe to Dana’s weekly newsletter at https://www.danarobinson.com

—

If the information in these conversations and interviews have helped you in your business journey, please subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

*Some of these links might be affiliate links. Thank you in advance if you choose to work with one of the companies I believe in. The money I make from your purchase helps to keep the content you enjoy, and rely on to grow your own business, free to you.

Thanks for tuning into this episode of Exit Plan!

With over 25 years of experience in electrical engineering, physics, and sales, Mike has tapped into the unique insights of how technology and process can revolutionize sales strategy. As CEO of Patter AI, he continues to champion these revolutionary tech-driven strategies that supercharge strategic sales and has been instrumental in the extraordinary growth of several high profile companies. These methodologies are now detailed further in ‘Sales Sucks’, his newest book, co-authored by friend and colleague Gregg Murphy.

Key themes included:

1. Entrepreneurial Lessons

2. Sales Process Development

3. Mixed Sales Methods

4. Patter AI Platform

5. Scaling with Technology

6. Sales Team Training

7. Financial Best Practices

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Mike's Email: mike@patter.io

Mike's Website: www.salessucksbook.com

Mike's LinkedIn: https://www.linkedin.com/in/mikelatch/

—

Follow Dana on LinkedIn: https://www.linkedin.com/in/danabrobinson/

Follow Dana on Instagram: https://www.instagram.com/danarobinsonofficial/

Subscribe to Dana’s weekly newsletter at https://www.danarobinson.com

—

If the information in these conversations and interviews have helped you in your business journey, please subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

*Some of these links might be affiliate links. Thank you in advance if you choose to work with one of the companies I believe in. The money I make from your purchase helps to keep the content you enjoy, and rely on to grow your own business, free to you.

Thanks for tuning into this episode of Exit Plan!

Liz Steblay has been a wise mentor to thousands of self-employed professionals, helping them realize their dreams of becoming solo entrepreneurs. With decades of experience building her own solopreneur career, including founding a national talent agency that made the Inc. 5000 list of fastest-growing private companies in the U.S. twice, Liz has distilled the formula for solopreneur success down to six essential keys.

As the bestselling author of Succeeding as a Solopreneur, published in partnership with Inc. Magazine in March, Liz explains how these keys are crucial for overcoming FUD—fear, uncertainty, and doubt—and paving the way for long-term success.

Key themes included:

1. Retainer Pricing and Client Trust

2. Building Wealth Through Tax Reduction

3. Solopreneurship to Entrepreneurship Transition

4. Networking and Business Development

5. Financial Management for Solopreneurs

6. Overcoming Fear and Uncertainty

7. Effective Pricing Strategies

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Liz's Website: www.sixkeys.info

Liz's LinkedIn: https://www.linkedin.com/in/independentconsulting/

—

Follow Dana on LinkedIn: https://www.linkedin.com/in/danabrobinson/

Follow Dana on Instagram: https://www.instagram.com/danarobinsonofficial/

Subscribe to Dana’s weekly newsletter at https://www.danarobinson.com

—

If the information in these conversations and interviews have helped you in your business journey, please subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

*Some of these links might be affiliate links. Thank you in advance if you choose to work with one of the companies I believe in. The money I make from your purchase helps to keep the content you enjoy, and rely on to grow your own business, free to you.

Thanks for tuning into this episode of Exit Plan!