Ready to build a personal brand without losing yourself in the process? Want to know how transparency and fun can actually drive business growth?

In this episode of The Erik Cabral Show, Erik sits down with Dr. Lacey Book for an honest conversation about building a multi-million dollar business by staying true to who you are—even when the spotlight feels uncomfortable. They explore how Lacey has grown her empire by leaning into her core values of fun and transparency, proving that you don't have to love the camera to build a powerful personal brand.

They dive into the work of self-awareness, the challenge of staying humble when your community grows, and why over-communication might be the secret to clarity. Lacey shares practical insights on managing the discomfort of being in the public eye while still showing up authentically, and how every relationship—business and personal—gets amplified when you're willing to put yourself out there.

If you're building a brand that reflects who you really are (not who you think you should be), this episode delivers the real talk you need. Tune in for this refreshing take on authenticity, transparency, and building something meaningful in a world that often rewards the opposite.

0:00 Intro

3:08 Core values: Fun and transparency in business

4:10 Injecting fun into family life and Journey karaoke

5:27 Transparency vs. context in communication

6:31 Daily work on self-awareness

7:39 Uncomfortable with cameras but understanding the power

8:56 How personal brand creates deeper relationships

10:20 Staying humble and grounded during success

11:36 Promise to community: Results aligned with true desires

12:42 Rapid-fire "Burn or Bliss" segment

15:15 Best ways to connect with Dr. Lacey Book

📖 BUY THE NEW BOOK NOW on Amazon!

“Be Your Brand to Glorify God” available on Kindle, Paperback, and Hardcover

https://www.amazon.com/dp/B0FCYQVKH5

A guide for mission-driven entrepreneurs who want to build a brand that reflects their faith, not their ego.

Resources mentioned

Dr. Lacey Book's Social Media

🔗 https://www.instagram.com/drlaceybook

🔗 https://www.facebook.com/drlaceybook

🔗 https://x.com/drlaceyBook

🌐 Black Diamond Club: https://www.blackdiamondclub.com/

🎙️ None of Your Business Podcast: https://podcasts.apple.com/us/podcast/none-of-your-business-podcast/id1514036779

Reel 1: Fun + Transparency = Unstoppable

Caption:

Business doesn't have to kill your passion. But without fun, it will.

Dr. Lacey Book shares her two non-negotiables: infusing fun into everything and radical transparency with everyone you serve. When you can't bring the fun factor, passion dies. When you're not transparent about expectations, relationships fail. Simple formula: Fun keeps you going, transparency builds trust.

Looking to build a personal brand that actually feels like you? Ready to discover what it truly means to stand for something in business and life?

In this episode of The Erik Cabral Show, Erik sits down with Dr. Shawn Dill, a leading voice in the chiropractic and wellness space, for a real conversation on what it takes to lead with authenticity—in both business and life. They dive deep into Shawn's philosophy that health and success are fundamental truths rather than pursuits, and explore how this mindset shapes everything from personal branding to community building.

They dig into the lessons that come from failure, the tension between tech and truth, and how to stay grounded in a world that's moving fast. Dr. Dill shares practical insight on staying human in the post-modern age, why face-to-face connection matters more than ever, and how to define what you stand for without getting lost in the noise.

If you're trying to grow a brand with purpose and clarity, this episode is a must. Tune in for this refreshing take on truth, perspective, and building meaningful connections in an AI-driven world.

0:00 Intro

5:27 Navigating differing beliefs and perspectives

8:40 Promise to audience: Learning from mistakes

11:26 Unexpected favorite reality TV show

12:51 Rapid-fire "Burn or Bliss" segment

16:05 AI's impact on future elections and society

19:33 Best ways to connect with Shawn Dill

Resources mentioned

🔗 Shawn Dill's Social Media

🔗 https://www.instagram.com/drshawndill

🔗 https://www.facebook.com/rshawndill

🔗 https://x.com/drshawndill

🌐 Black Diamond Club: https://www.blackdiamondclub.com/

🎙️ None of Your Business Podcast: https://podcasts.apple.com/us/podcast/none-of-your-business-podcast/id1514036779

📚 “Pendulum” by Roy H. Williams and Michael R. Drew

📚 Book Yourself Solid by Michael Port

How does a former bomb tech turn major sensory loss into a relentless positivity, a thriving confectionary company, and so much more?

In this absolutely life-changing episode of The Erik Cabral Show, host Erik Cabral sits down with Aaron Hale, a true American hero whose story will shatter every excuse you've ever made. Aaron's journey from the battlefield to complete darkness and silence could have ended in despair. Instead, this warrior transformed unimaginable loss into extraordinary triumph.

A man who once defused bombs with steady hands, now learning to navigate a world where he can neither see nor hear. A father and husband fighting through the darkness of depression, asking "Why me?" until he discovered the power of asking "Why me... so I can teach others?" Watch Aaron build a chocolate empire from his kitchen while managing a sleep disorder, balance issues, and the crushing weight of starting over completely.

This isn't just about overcoming obstacles - this is about a man who looked hell in the face twice and chose to smile back. Aaron's raw honesty about his darkest moments, combined with his relentless determination to show his sons that their dad can still do anything, will leave you questioning what's truly possible in your own life.

Don't miss this chance to witness pure human grit in action and learn the exact mindset shifts that turned devastating setbacks into a platform for inspiring millions. This episode will change how you view your own challenges forever.

0:00 Intro

5:51 Injury in Afghanistan and life-changing moment

10:00 Losing hearing to bacterial meningitis

14:28 Overcoming adversity and changing perspective

23:11 Role of faith and optimism

28:24 Starting a chocolate company after setbacks

34:19 Scaling up the fudge business

43:11 Current projects and future endeavors

RESOURCES LINKS:

🌐 EOD Fudge - Aaron's chocolate company: https://eodfudge.com/

🎙️ The Point of Impact with Aaron Hale: https://pointofimpactpod.com/

📱 TikTok: Aaron Hale: Kitchen hacks and inspirational content from Aaron: https://www.tiktok.com/@aaron.hale

📚 Call Sign Chaos by Jim Mattis
📚 Book Yourself Solid by Michael Port

Curious about how to integrate faith into your business practices?

In this episode of "Be Your Brand to Glorify God," Erik Cabral sits down with Justin Janowski, founder of Faith to Influence, to explore the intersection of faith and entrepreneurship. They discuss Justin's journey in building a Christian-focused business coaching company, effective sales strategies, and the art of running successful events.

Don't miss out on this insightful conversation where you'll learn how to incorporate faith into your business model, improve your sales approach by always booking the next call, and navigate the emotional challenges of entrepreneurship with integrity and prayer.

Tune in to discover actionable advice and inspiring stories that can transform your business and personal life.

0:00 Intro: Building sales systems to glorify God

2:14 How one client referral landed Tom Ziglar

6:39 The power of strategic introductions

9:19 The "yes, no, next call booked" strategy

12:00 Why most sales follow-up fails

15:00 Booking calls on the spot for instant results

16:23 Building a successful conference business

21:30 Learning from small events to big conferences

26:13 The power of asking for help in business

28:15 How prayer and action create business miracles

33:07 Incorporating faith into business practices

35:27 Building a Christ-centered business community

RESOURCES LINKS:

🔗Justin Janowski - Facebook

https://www.facebook.com/justin.janowski

📘 Faith2influence Sales Training

A comprehensive program for Christian entrepreneurs wanting to master ethical sales while keeping Christ at the center.

🔗 https://www.faith2influence.com/

📝 "Yes, No, Next Call Booked" Strategy

The game-changing sales framework that eliminates chase-mode and creates decisive prospects.

🔗 F2Itribe.com

🛠️ Christian Coaches Academy Live Conference

Justin's annual gathering for faith-driven coaches and entrepreneurs seeking biblical business strategies.

🔗 https://F2Itribe.com/CCALive

👥 Weekly Prayer and Networking Calls

Wednesday community calls combining business networking with intercessory prayer for Christian entrepreneurs.

🔗 https://faithtoinfluence.com/prayer-calls

👑 Tom Ziglar Speaking Engagements

The son of legendary salesman Zig Ziglar, bringing proven sales principles to Christian audiences.

🔗 https://ziglar.com

📺 Small Retreat Model

Justin's original 8-person retreat format that generated $100K+ in his first two months of business.

🔗 Contact Justin directly on Facebook Messenger for retreat consulting

Curious about how to revolutionize event planning and embrace personal growth?

In this episode of "Entrepreneurs' Circle," host Erik Cabral sits down with Joey Goone, an expert in event planning and production. They explore Joey's journey through entrepreneurship, innovative event strategies, and personal development insights.

Don't miss this opportunity to learn how to transform your events into meaningful experiences and gain valuable lessons on embracing failure in business. Tune in to discover Joey's unique approaches and actionable advice that can elevate your personal and professional life.

0:00 Intro

5:17 Eureka moment: Transforming event experiences

10:56 Merging logistics and community building

31:40 Family dynamics and coping with loss

37:13 The power of writing letters to loved ones

42:45 Embracing failure in the events industry

46:56 How to connect with Joey Goone

RESOURCES LINKS:

📱 LinkedIn: Joey Goone

Joey's professional profile for connecting and learning more about his work.

🔗 https://www.linkedin.com/in/joeyGoone/

▶️ YouTube: Utopia Experience

Company's YouTube channel featuring event-related content.

🔗 https://www.youtube.com/c/UtopiaExperience

📘 The Miracle Morning by Hal Elrod

A book that significantly impacted Joey's personal development journey and approach to events.

🔗 https://www.amazon.com/Miracle-Morning-Not-So-Obvious-Guaranteed-Transform/dp/0979019710

🎤 Front Row Foundation

Charity mentioned in the podcast that inspired Joey's approach to event experiences.

🔗 https://frontrowfoundation.org/

👥 Entrepreneurs' Organization (EO)

Business network Joey is involved with, serving on the board of the St. Louis chapter.

🔗 https://www.eonetwork.org/

🧘‍♂️ Tony Robbins Priming Exercise

Meditation technique Joey uses with new employees at Utopia Experience.

🔗 https://www.tonyrobbins.com/priming-exercise/

📱 CVENT

Event management software mentioned for its importance in mobile app development for events.

🔗 https://www.cvent.com/

📖 The ONE Thing by Gary Keller

Book referenced for focusing on one innovative element to improve event experiences.

🔗 https://www.the1thing.com/

📚 Mr. Thank You by John Israel

Book that inspired Joey's letter-writing practice after his mother's passing.

🔗 https://www.amazon.com/Mr-Thank-You-Project-Transform/dp/1401956645

🏢 Utopia Experience

Joey's event production company specializes in immersive and wellness-focused experiences.

🔗 https://utopiaexperience.com/

Curious about how faith can transform your business journey? In this episode of "Be Your Brand to Glorify God," host Erik Cabral welcomes Matt Chenard, a Christian entrepreneur and cold plunge enthusiast. Together, they explore the intersection of faith, business, and personal branding, sharing insights on overcoming challenges and finding purpose through God-centered living.

Don't miss out on this enlightening conversation where you'll discover how to incorporate faith into your work, navigate business setbacks with resilience, and align your career with your God-given talents. Tune in to gain valuable insights and actionable advice that can propel your personal and professional life forward.

0:00 Intro: Building businesses to glorify God

2:43 Matt Chenard's journey to faith and entrepreneurship

5:34 Navigating business challenges during lockdowns

10:07 Incorporating faith into business practices

15:00 The cold plunge journey and viral success

21:06 Finding purpose through obedience to God

24:06 Tools for discerning God's will

37:49 Understanding and uprooting deep idols

46:52 The dopamine trap of modern technology

57:23 Dangers of molding God to fit our desires

1:02:00 The Resilient Man program for Christian leaders

RESOURCES LINKS:

🔗 Matt Chenard - Instagram

https://www.instagram.com/mattchenard

📘 Prayer by Timothy Keller

A guide to understanding and practicing prayer, discussed by Matt Chenard as part of his spiritual journey.

🔗https://www.amazon.com/Prayer-Experiencing-Awe-Intimacy-God/dp/0525954147

📝 Ikigai Exercise

A Venn diagram tool used to find purpose by aligning passion, mission, vocation, and profession.

🔗https://www.amazon.com/Ikigai-Japanese-Secret-Long-Happy/dp/0143130722

🛠️ Six Types of Working Genius Tool by Patrick Lencioni

A framework to identify personal strengths and frustrations in the workplace, used by Matt to enhance productivity.

🔗 https://www.workinggenius.com/

👥 Resilient Man Program

Matt Chenard's initiative to help men become disciplined and resilient leaders.

🔗 https://www.mattchenard.com/resilient-man

👑 The King's Men Group

A community for men focused on leadership and personal growth, part of Matt's Resilient Man initiative.

🔗 https://www.mattchenard.com/kings-men

📺 Little Bear & Franklin

Children's TV shows mentioned as examples of slow-paced, meaningful content.

🔗 Little Bear -(https://www.amazon.com/Little-Bear/dp/B000H5U5QK)

🔗 Franklin - https://www.amazon.com/Franklin/dp/B000H5U5QK)

📖 Book of Hosea

Referenced in the context of understanding true worship and avoiding idolatry.

🔗https://www.biblegateway.com/passage/?search=Hosea+1&version=ESV

Curious about how to integrate your faith into your business and personal life? In this episode of "Be Your Brand," host Erik Cabral welcomes Bryce Stewart, a real estate investor and former sixth-grade teacher, to discuss the intersection of Christian faith and entrepreneurship. The conversation explores how to build a personal brand that glorifies God, the challenges faced by Christian entrepreneurs, and the importance of community support.

Don't miss out on this inspiring episode where you'll learn how to incorporate faith into every aspect of your life, understand the significance of financial stewardship, and discover the power of community support in building for God's kingdom.

Tune in to gain valuable insights and actionable advice that can transform your approach to business and personal growth.

0:00 Intro

5:25 A cautionary tale of a "Christian" contractor

10:25 Living Christian values vs. superficial faith

16:03 Christianity as the foundation, not a category

23:16 Developing a relationship with Christ

28:32 The significance of Jesus piercing the darkness

36:53 Balancing faith and practical business decisions

41:35 How to build for God's kingdom

46:42 Learning from other faith communities' support

RESOURCES LINKS:

Bryce Stewart - Instagram

https://www.instagram.com/bryce_w_stewart/

Curious about the secrets behind successful family businesses? In this episode of "Entrepreneurs Circle," Erik Cabral sits down with Sara B. Stern, a certified EOS implementer and expert in family-owned enterprises, to discuss strategies for navigating the complexities of family, business, and ownership roles.

Tune in to discover how separating family, business, and ownership roles can lead to harmony and growth. Learn about the transformative power of the Entrepreneurial Operating System (EOS) and gain valuable insights from Sara's consulting experiences.

Don't miss this opportunity to enhance your understanding of family business dynamics and improve your own business operations!

0:00 Intro: Family businesses and the three-circle model

5:05 Challenges of hiring family in business

10:08 Using "hats" to separate family and business roles

15:19 Baby boomers retiring and business succession

20:19 Explaining the Entrepreneurial Operating System (EOS)

22:56 Embracing failure: A lesson in trusting instincts

27:27 How Sara helps separate family and business relationships

28:30 Closing remarks and contact information