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  • Revenue Generating Activities - Shifting Sea

    Revenue Generating Activities - Shifting Sea
    2026/01/30
    In this episode of the Revenue Generating Activity Series, Lynette Young explores 20 practical ways to generate revenue in the Shifting Sea, applicable to various business types including professional services, retail, online commerce, and product companies. The key focus is building revenue in new directions while honoring existing foundations. The episode provides specific activities for each business type to pivot effectively, leveraging existing skills, relationships, and reputation. It also introduces the 7Seas framework and the Entrepreneur's Quick Start course to help entrepreneurs navigate their business phases and develop a tailored 30-day action plan. In the Shifting Sea, Process and Progress are your mainsails. You're pivoting your business and need systems that support your new direction while tracking meaningful advancement. The headsails of Perception and Purpose are critical now - how the market sees you is changing, and your evolving purpose is guiding the shift. Without clear processes and measurable progress, a pivot becomes aimless wandering. Professional Services Revenue Generating Activities If you sell your expertise, knowledge, or time - coaching, consulting, agencies, freelancing - these activities are for you. Bridge methodology development - Create frameworks that connect old expertise to new focusBeta program with existing clients - Pilot new services with people who already trust youThought leadership in new space - Publish content that positions you in the new directionJoint ventures with established players - Partner with experts in your new fieldTransition case study documentation - Share your own pivot story as marketing for others in similar situations Retail Revenue Generating Activities If customers visit a physical location to buy from you, these activities are for you. Category transition testing - Introduce new product categories alongside existing inventoryCustomer feedback integration - Survey loyal customers about what they'd buy from you nextFormat experimentation - Test online, pop-up, or mobile versions of your retail conceptCommunity-driven product selection - Let customers vote on or co-create new offeringsExperience-based revenue addition - Add classes, events, or consultations around new direction Online Commerce Revenue Generating Activities If you sell products through a website or digital marketplace, these activities are for you. Adjacent market testing - Apply existing operations to serve a different customer segmentPrivate label in new category - Develop owned products in your new focus areaContent-to-commerce bridge - Build audience in new space through content, then introduce productsStrategic acquisition or merger - Purchase or combine with a business already established in your new directionMarketplace category expansion - Test new product types through established platforms Product Revenue Generating Activities If you manufacture or develop physical goods sold through various channels, these activities are for you. Technology or formulation licensing - Let others apply your innovation to different marketsMarket-adjacent adaptation - Modify existing products for new applications or industriesCo-development partnerships - Work with companies in your new direction to create joint offeringsResearch and development services - Consult for others using expertise gained from your product developmentPilot programs with new market customers - Test products with early adopters in your new focus area CONNECT WITH LYNETTE Website: https://7seasvoyage.com/ LinkedIn: https://linkedin.com/in/lynetteyoung Instagram: https://www.instagram.com/lynettevyoung ABOUT THE ENTREPRENEUR'S VOYAGE The Entrepreneur's Voyage helps values-driven business owners navigate the predictable seas of entrepreneurship using the 7Seas Framework. Whether you're starting, soaring, stalling, or shifting, this podcast provides practical strategies for building a business that honors both profit and purpose. If this episode resonated with you, subscribe and leave a review. Your feedback helps other entrepreneurs find this resource. #TheEntrepreneursVoyage #7SeasFramework #StallingSea #BusinessGrowth
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    7 分
  • Rebuilding Everything in Real Time: When Your Business Partner Says Goodbye

    Rebuilding Everything in Real Time: When Your Business Partner Says Goodbye
    2026/01/27
    Jessica Rhodes, founder and CEO of Interview Connections, shares the inside story of building the podcast booking industry's gold standard over 12 years - and what happens when your business partner and co-owner decides to leave. In this candid conversation, Jessica walks through the full arc of her entrepreneurial journey: starting as a virtual assistant booking her dad on podcasts, scaling to $3 million in annual revenue, navigating the stress of explosive growth, and now reinventing her entire business model while processing the departure of her eight-year partner, Margy. This episode captures entrepreneurship in real time - not the polished version from the other side of transformation, but the messy middle where decisions have to be made without knowing how they'll turn out. Key Takeaways Relationships require investment - Jessica and Margy prioritized their relationship above the business transaction, resulting in one of the most amicable business breakups possibleStress doesn't only come from failure - The Soaring Sea's rapid growth from $300K to $3M created significant nervous system dysregulation and stress, even as external metrics looked successfulQuestion what feels unchangeable - The breakthrough question "What about this business feels like it can't change, but actually could?" opened the door to both the partnership ending and a complete business model pivotThe right coach appears when you're ready - A client who became her business coach had already navigated the exact transitions Jessica was facingMake faster decisions when solo - With a partner, decisions are better but slower. Solo, you can move fast, make mistakes, and course-correct quicklyKnow your numbers - Having comprehensive spreadsheets for every metric provided grounding during the most stressful moments of the transition Guest Bio Jessica Rhodes is the founder and CEO of Interview Connections, the podcast booking agency she launched in 2013 that has since booked over 50,000 podcast interviews for more than 1,000 coaches. Known for maintaining human-quality service in an increasingly AI-driven landscape, Interview Connections has become the gold standard in podcast guest booking. Jessica lives in Rhode Island with her husband, two children, eight chickens, two cats, a couple of gerbils, and a fish. 7Seas Framework Connection Jessica's journey touches on multiple seas in the framework: Starting Sea - Building Interview Connections from scratch in 2013 while working as a virtual assistantSoaring Sea - Explosive growth from 2019-2021, reaching $3M in annual revenue but experiencing significant stress despite successStalling Sea - 2022-2024 when revenue dipped and profit challenges emerged after years of only upward trajectoryShifting Sea - Current phase: reinventing business model from packages to memberships, processing partner departure, and rebuilding with fresh vision Resources Mentioned Interview Connections - interviewconnections.comBrain-Based Wellness - Nervous system regulation program (Elizabeth Christoph, founder)A Course in Miracles - Personal development curriculumClockwork by Mike Michalowicz - Business systems bookKevin St. Clergy - Business coach specializing in agency model transitions Connect with Jessica Rhodes Website: https://www.interviewconnections.comLinkedIn: https://www.linkedin.com/in/jessica-rhodes-interviewconnections/Instagram: https://www.instagram.com/interviewconnections Show Quotes "We made decisions together. We had different points of view, different perspectives, different levels of risk averseness. So we made really good decisions together because I'd be like, let's do this, and she's like, let's rethink that." "What about this business feels like it can't change, but actually could? That question unlocked this wave of change." "One of the lessons in A Course in Miracles and then also Margy - she always asks the best questions that uncover these incredible answers." "Relational stress is the biggest stress. When you feel rejected by somebody, when you feel wronged by somebody, it hurts more than a physical cut on your body." "The fact that this separation was done with so much love is one of our both proudest accomplishments." "Now I'm in this season where I can just make the decision. I don't have to be like, hey, what do you think about this? That is really nice. And it's also scary because you hold all of the risk on your own shoulders."
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    42 分
  • Revenue Generating Activities - Sinking Sea

    Revenue Generating Activities - Sinking Sea
    2026/01/23
    In this episode of the Revenue Generating Activities Series, we explore 20 practical ways to generate revenue when you're in the Sinking Sea. Whether you run a professional services business, retail store, online commerce brand, or product company - these activities focus on what matters most in the Sinking Sea: generating cash flow right now. In the Sinking Sea, every revenue generating activity should answer one question: What can I do today to bring money in the door? This isn't the time for long-term strategy or brand building. Focus on survival first. You can rebuild and refine once you've stabilized. Right now, cash is oxygen. About This Series The Revenue Generating Activities Series is a seven-episode collection designed to give you practical, actionable ways to generate revenue no matter where you are in your business journey. Each episode covers four business types: professional services, retail, online commerce, and product-based businesses. Sinking Sea Overview Profits, Perseverance (mainsails) | Passion, Prosperity (headsails) Focus: Survival mode revenue generation The Sinking Sea shares the same mainsails and headsails as the Stalling Sea - but everything is intensified. Profits and Perseverance aren't just important, they're urgent. Cash flow isn't a metric to optimize, it's the difference between staying open and closing your doors. The headsails of Passion and Prosperity may feel distant right now - but they're still there, reminding you why this business matters and what you're fighting for. Professional Services Revenue Generating Activities If you sell your expertise, knowledge, or time - coaching, consulting, agencies, freelancing - these activities are for you. Cash-now intensive packages - Offer deeply discounted prepaid packages to generate immediate cashSkills pivot to urgent needs - Redirect expertise toward problems the market is desperate to solve right nowSubcontracting for larger firms - Trade independence for steady income while stabilizingAsset monetization - Sell courses, templates, or intellectual property you've already createdLoyal client special offers - Give best clients exclusive access to services at preferred rates Retail Revenue Generating Activities If customers visit a physical location to buy from you, these activities are for you. Aggressive inventory liquidation - Convert stock to cash through sales, consignment, or wholesale lotsSublease unused space - Generate income from square footage you can't fully utilizePop-up within existing business - Share space with complementary retailer to split costsGift card push - Generate immediate cash flow through prepaid salesEssential product focus - Strip inventory to only highest-margin, fastest-turning items Online Commerce Revenue Generating Activities If you sell products through a website or digital marketplace, these activities are for you. Flash sale series - Generate quick cash through time-limited deep discountsInventory sell-off to liquidators - Convert excess stock to cash even at reduced marginsPlatform consolidation - Close underperforming channels to reduce costs and complexityExisting customer exclusive offers - Focus marketing budget on people who already know and trust youFulfillment cost reduction - Renegotiate shipping, storage, and handling expenses Product Revenue Generating Activities If you manufacture or develop physical goods sold through various channels, these activities are for you. Direct sales to existing relationships - Bypass distribution to sell inventory directlyCompetitor acquisition approach - Explore whether a competitor would purchase your product line or IPComponent or material liquidation - Sell raw materials or work-in-progress inventoryManufacturing partnership - License production to a partner with lower overheadPivot to service - Use product expertise to consult for others in the industry CONNECT WITH LYNETTE Website: https://7seasvoyage.comLinkedIn: https://linkedin.com/in/lynetteyoungInstagram: @LynetteVYoungEntrepreneur's Quick Start Course: https://community.7seasvoyage.com/c/chart-your-course-the-entrepreneur-s-quick-start use code PODCAST ABOUT THE ENTREPRENEUR'S VOYAGE The Entrepreneur's Voyage helps values-driven business owners navigate the predictable seas of entrepreneurship using the 7Seas Framework. Whether you're starting, soaring, stalling, or shifting, this podcast provides practical strategies for building a business that honors both profit and purpose. If this episode resonated with you, subscribe and leave a review. Your feedback helps other entrepreneurs find this resource. #TheEntrepreneursVoyage #7SeasFramework #StallingSea #BusinessGrowth
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    9 分
  • Challenges and Strategies in Business Growth : Rachel Hohlweg of Simple Fast Funnels

    Challenges and Strategies in Business Growth : Rachel Hohlweg of Simple Fast Funnels
    2026/01/20

    In this episode of The Entrepreneur's Voyage podcast, host Lynette Young interviews Rachel Hohlweg, an experienced entrepreneur who shares her journey from reluctantly joining her family business to running multiple successful ventures, including her latest endeavor, Simple Fast Funnels. Rachel talks about her background in clinical psychology, her expertise in marketing and customer engagement, and the evolution of her business. She emphasizes the importance of honesty, trust, and dedication in entrepreneurship and discusses leveraging industry-specific skills for success. The episode highlights Rachel's focus on helping other businesses, particularly in the roofing industry, to generate leads and grow sustainably. Rachel also shares insights into her company's unique approach to digital marketing and her passion for supporting her team and clients.

    00:00 Introduction to The Entrepreneur's Voyage
    00:32 Meet Rachel Hohlweg: From Family Business to Marketing Expert
    02:36 The Birth of Simple Fast Funnels
    04:35 Navigating the Soaring Seas of Business
    05:33 Finding a Niche: The Roofing Industry
    11:36 Building Trust with Clients and Team
    18:26 Challenges and Strategies in Business Growth
    21:20 Becoming Recession Resistant
    22:22 Exploring Multiple Business Ventures
    23:48 Navigating the Challenges of E-commerce
    26:37 The Complexities of Selling on Amazon
    31:02 Building and Optimizing E-commerce Platforms
    33:22 The Importance of a Strong Work Ethic
    36:27 Supporting Entrepreneurs and Clients
    40:54 Concluding Thoughts and Future Plans

    CONNECT WITH RACHEL

    • Simple Fast Funnels: https://simplefastfunnels.com/
    • Rachel's Instagram: https://www.instagram.com/rachelstea

    CONNECT WITH LYNETTE

    • Website: https://7seasvoyage.com/
    • LinkedIn: https://linkedin.com/in/lynetteyoung
    • Instagram: https://www.instagram.com/lynettevyoung

    ABOUT THE ENTREPRENEUR'S VOYAGE

    The Entrepreneur's Voyage helps values-driven business owners navigate the predictable seas of entrepreneurship using the 7Seas Framework. Whether you're starting, soaring, stalling, or shifting, this podcast provides practical strategies for building a business that honors both profit and purpose.

    If this episode resonated with you, subscribe and leave a review. Your feedback helps other entrepreneurs find this resource.
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    44 分
  • Revenue Generating Activities - Stalling Sea

    Revenue Generating Activities - Stalling Sea
    2026/01/16

    In this episode of The Entrepreneur's Voyage, Lynette Young discusses 20 practical ways to generate revenue when your business is experiencing a plateau, referred to as the 'stalling sea.' She provides specific strategies for various types of businesses, including professional services, retail, online commerce, and product manufacturing. Key techniques include creating premium VIP tiers, reactivating past clients, forming strategic referral partnerships, optimizing abandoned carts, enhancing product bundling, and expanding to new marketplaces. Lynette emphasizes the importance of leveraging existing resources and discovering new revenue angles to reignite business growth without starting from scratch.

    00:00 Stalling Sea: Revenue Breakthroughs Series

    01:15 Stalling Sea Overview

    02:09 Professional Services - RGAs

    04:20 Retail - RGAs

    07:51 Online Commerce - RGAs

    11:15 Products - RGAs

    CONNECT WITH LYNETTE

    • Website: https://7seasvoyage.com/
    • LinkedIn: https://linkedin.com/in/lynetteyoung
    • Instagram: https://www.instagram.com/lynettevyoung

    ABOUT THE ENTREPRENEUR'S VOYAGE

    The Entrepreneur's Voyage helps values-driven business owners navigate the predictable seas of entrepreneurship using the 7Seas Framework. Whether you're starting, soaring, stalling, or shifting, this podcast provides practical strategies for building a business that honors both profit and purpose.

    If this episode resonated with you, subscribe and leave a review. Your feedback helps other entrepreneurs find this resource.

    #TheEntrepreneursVoyage #7SeasFramework #StallingSea #BusinessGrowth
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    15 分
  • The ROI of Gratitude

    The ROI of Gratitude
    2026/01/13

    In this episode of The Entrepreneur's Voyage, Lynette Young emphasizes the crucial role of strategic gratitude in entrepreneurship. Gratitude isn't just an annual Thanksgiving ritual but a continuous strategic practice that strengthens business foundations, deepens client relationships, and accelerates growth. Lynette discusses her own entrepreneurial journey, revealing how gratitude can be a competitive advantage. She introduces the 7Seas framework, which outlines how to apply gratitude across different business phases: starting, soaring, stalling, sinking, shifting, selling, and sailing. Lynette provides actionable steps for practicing gratitude strategically to create sustainable success and prevent burnout. This episode encourages entrepreneurs to incorporate gratitude into their daily business practices to achieve long-term growth and fulfillment.

    00:00 Gratitude as Strategic Business Practice

    03:01 Gratitude Across All 7Seas

    03:27 Starting Sea Gratitude

    05:05 Soaring Sea Gratitude

    07:48 Stalling Sea Gratitude

    09:18 Sinking Sea Gratitude

    10:19 Shifting Sea Gratitude

    11:42 Selling Sea Gratitude

    12:47 Sailing Sea Gratitude

    14:48 The ROI of Gratitude

    CONNECT WITH LYNETTE

    • Website: https://7seasvoyage.com/
    • LinkedIn: https://linkedin.com/in/lynetteyoung
    • Instagram: https://www.instagram.com/lynettevyoung

    ABOUT THE ENTREPRENEUR'S VOYAGE

    The Entrepreneur's Voyage helps values-driven business owners navigate the predictable seas of entrepreneurship using the 7Seas Framework. Whether you're starting, soaring, stalling, or shifting, this podcast provides practical strategies for building a business that honors both profit and purpose.

    If this episode resonated with you, subscribe and leave a review. Your feedback helps other entrepreneurs find this resource.

    #TheEntrepreneursVoyage #7SeasFramework #StallingSea #BusinessGrowth
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    18 分
  • Revenue Generating Activities: Soaring Sea

    Revenue Generating Activities: Soaring Sea
    2026/01/09
    In this episode of the Revenue Generating Activities Series, we explore 20 practical ways to generate revenue when you're in the Soaring Sea. Whether you run a professional services business, retail store, online commerce brand, or product company - these activities focus on what matters most in the Soaring Sea: systematizing your growth so you can scale what's working. In the Soaring Sea, every revenue generating activity should answer one question: How do I turn this momentum into sustainable, scalable systems? Don't let rapid growth become chaos. Build the processes that let you grow without breaking. Your future self will thank you. About This Series The Revenue Generating Activities Series is a seven-episode collection designed to give you practical, actionable ways to generate revenue no matter where you are in your business journey. Each episode covers four business types: professional services, retail, online commerce, and product-based businesses. Soaring Sea Overview Process, Progress, Perseverance (mainsails) | Prosperity (headsail) Focus: Systematize growth and scale revenue In the Soaring Sea, you have three mainsails powering your business: Process, Progress, and Perseverance. Growth is happening fast - the wind is at your back. Your job now is to build systems that capture this momentum and make it repeatable. The headsail of Prosperity guides your direction toward holistic wealth - but without strong processes, measurable progress, and sustained perseverance, rapid growth will overwhelm you. Professional Services Revenue Generating Activities If you sell your expertise, knowledge, or time - coaching, consulting, agencies, freelancing - these activities are for you. Group program development - Transform one-on-one services into leveraged group offeringsTiered service packages - Create good/better/best options that serve different client needs and budgetsCertification or licensing model - Train others to deliver your methodologyRetainer conversion campaign - Move project-based clients to ongoing monthly agreementsAssociate or subcontractor expansion - Bring on additional practitioners to serve growing demand Retail Revenue Generating Activities If customers visit a physical location to buy from you, these activities are for you. Membership or subscription program - Create recurring revenue through loyalty subscriptions or product boxesPrivate label development - Launch house brands with better margins than resaleAdditional location evaluation - Systematically assess expansion opportunitiesCommercial or B2B accounts - Pursue bulk orders from businesses, hotels, or corporate buyersEvent and experience offerings - Host paid workshops, classes, or experiences in your space Online Commerce Revenue Generating Activities If you sell products through a website or digital marketplace, these activities are for you. Subscription box or auto-ship - Convert one-time buyers to recurring customersEmail automation sequences - Build systems that nurture and convert leads without manual effortWholesale channel development - Sell to retailers who want to carry your productsAverage order value optimization - Implement upsells, cross-sells, and bundles at checkoutAffiliate program launch - Let others promote your products for commission Product Revenue Generating Activities If you manufacture or develop physical goods sold through various channels, these activities are for you. Distribution partnerships - Secure placement in retail chains or specialty storesProduct line expansion - Develop complementary products for existing customersVolume pricing tiers - Create incentives for larger ordersInternational market entry - Expand to new geographic marketsOEM or white-label agreements - Let other companies sell your product under their brand CONNECT WITH LYNETTE Website: https://7seasvoyage.comLinkedIn: https://linkedin.com/in/lynetteyoungInstagram: @LynetteVYoung ABOUT THE ENTREPRENEUR'S VOYAGE The Entrepreneur's Voyage helps values-driven business owners navigate the predictable seas of entrepreneurship using the 7Seas Framework. Whether you're starting, soaring, stalling, or shifting, this podcast provides practical strategies for building a business that honors both profit and purpose. If this episode resonated with you, subscribe and leave a review. Your feedback helps other entrepreneurs find this resource. #TheEntrepreneursVoyage #7SeasFramework #StallingSea #BusinessGrowth
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    21 分
  • Branding, Budgets, and Buyouts: Jack Hanks on Navigating the Selling Sea

    Branding, Budgets, and Buyouts: Jack Hanks on Navigating the Selling Sea
    2026/01/06

    In this episode of The Entrepreneur's Voyage, Lynette Young sits down with Jack Hanks of Velocity Public Adjusting to discuss the "Selling Sea" - the phase of the 7Seas framework where business owners transition toward an exit or investment. Jack shares how they handled $240 million in claim by its third year and what it was really like to undergo 11 months of due diligence to close a deal.

    Key Discussion Points
    • The Pivot to Private Equity: Why Jack chose to sell part of his company at 59, the importance of "taking chips off the table," and why his timeline would have been different at age 39.
    • Accidental Branding: How "stupid 28-second videos" and rooftop selfies transformed VPA into the most recognizable large-loss public adjusting firm in the country.
    • The Reality of PE Math: The "Billion Dollar" goal and the truth about payout structures—Jack explains that you don't get all the cash upfront; it's tied to equity and hitting an 11% annual growth target.
    • The Industry "Algorithm": Why many PE firms struggle with the Public Adjusting industry (where cash flow can lag by 18 months) and how Jack created a data-driven model to make his business "investable."
    • Founder Psychology: The difficulty of signing an employment agreement after years of being the boss and the necessity of hiring a "bumper team" (CFO, Law Firm, Sales Consultants) to manage the deal.
    • Legacy vs. Lifestyle: Jack's 5-year plan to reach the "last rodeo" and his commitment to the non-profit sector through United Claims Professionals.
    Jack's Advice for an Exit-Ready Business
    1. Run a Clean Show: Don't "BS" your books; professional investors will see through personal expenses and messy accounting.
    2. Organize a Year Early: Start your legal and financial cleanup at least 12 months before you intend to talk to buyers.
    3. Know Your Worth (Good or Bad): Don't get "butt-hurt" by the valuation. If the number is low, use it as a roadmap to build a better foundation.
    4. Professionalism Matters: Avoid trashing competitors or carriers on social media. PE firms look for professional stewards, not loose cannons.
    Notable Quotes

    "I'm one of those - I don't have a lot of fear. I'm usually 'let's just jump out of the airplane and figure this shit out as we go.'" - Jack Hanks

    "A good deal is when everybody's a little butt-hurt when it's all done... We didn't get everything we wanted, they didn't get everything they wanted, but at the end of the day, we're friends." - Jack Hanks

    CONNECT WITH LYNETTE

    • Website: https://7seasvoyage.com
    • LinkedIn: https://linkedin.com/in/lynetteyoung
    • Instagram: @LynetteVYoung

    ABOUT THE ENTREPRENEUR'S VOYAGE

    The Entrepreneur's Voyage helps values-driven business owners navigate the predictable seas of entrepreneurship using the 7Seas Framework. Whether you're starting, soaring, stalling, or shifting, this podcast provides practical strategies for building a business that honors both profit and purpose.

    If this episode resonated with you, subscribe and leave a review. Your feedback helps other entrepreneurs find this resource.

    #TheEntrepreneursVoyage #7SeasFramework #StallingSea #BusinessGrowth
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    50 分