In 2022, Instagram changed its algorithm and organic reach dropped by over 80% overnight. Every email address on your list is still yours — forever. In this episode, M. Shezi makes the case for email as the highest-ROI marketing channel available to digital product creators, and shows you exactly how Daniel — a finance analyst with 2,400 subscribers — made $4,600 in 48 hours from one email.

Email marketing returns $36 for every $1 spent. Not social media. Not ads. Email.

What you'll learn in this episode:

— The critical difference between owned audience (email) and rented audience (social media followers)

— Why a focused list of 500 beats a general list of 10,000 every time

— Daniel's full case study: a 2,400-person newsletter, one email, $4,600 in 48 hours — The 6-email welcome sequence that converts 11% of new subscribers into buyers — automatically

— How to use Kit (formerly ConvertKit) to build and automate your email list with no technical knowledge

— How ChatGPT writes your entire welcome sequence from a single prompt

AI Tool Spotlight: Kit (ConvertKit) + AI copywriting Exact prompt: how to ask ChatGPT to write a 6-email welcome sequence that ends with a product offer — for any niche.

This Week's Action: Create a free Kit account today (free up to 10,000 subscribers). Write down the one piece of content your ideal subscriber would most want to receive for free. That's your lead magnet idea.

Resources mentioned:

— Kit: kit.com

— ChatGPT: chat.openai.com

— AI Wealth by M. Shezi: available on Amazon.com (search "AI Wealth M. Shezi")

Season 1, Episode 11 of The AI Wealth Show — Five systems. One engineer. Financial freedom with AI.

Links:

— AI Wealth by M. Shezi: available on Amazon.com (search "AI Wealth M. Shezi")