In this episode of The Email Growth Show, I'm pulling back the curtain on why I'm launching more often (but for less time), how I'm using these small promotional windows to create injections of revenue, and why Black Friday might be the perfect opportunity to sell something you already have rather than rushing to create something new.

What You'll Learn in This Episode:

• Why a launch doesn't have to mean launching something new
• How I'm using simple three-day launches in my own business
• Why your audience probably hasn't seen your offer as much as you think they have
• What I'd send during a simple three-day promotional window
• Different ways to create urgency without automatically discounting
• Why Black Friday is a reason to sell, not necessarily a reason to create

Because before you create another course, workshop, template or offer...
Maybe you just need to sell the thing you've already made.

Links mentioned in this episode:

🎧 Join the Black Friday Case Files: https://listen.kyliekelly.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

I ran my first audio pop-up event in years last month, and today I'm giving you the real numbers - including the part that flopped.

Back in 2022, these tiny audio pop-ups grew my list by 100–150 people at a time. I brought them back this year as a monthly, low-lift growth engine instead of another giant summit. This episode is the full debrief: what worked, what didn't, and why I'm still calling it a win.

What you'll learn in this episode:

• Why I chose scrappy Voxer-style audio interviews over a big polished summit
• The real August numbers - 303 signups, 370+ downloads, and just one $97 season pass sale
• Why a "failed" launch metric doesn't mean the event failed
• How much the event actually warmed people up for my Break Up With Instagram launch (and what that told me)
• Exactly how I find new collaborators without cold-pitching strangers

Links mentioned:
→ Join the Black Friday Case Files waitlist (Sept 14–18): https://listen.kyliekelly.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

I thought I was already pretty good at using AI - custom ChatGPT bots, strategic prompts, the whole thing. Then my biz bestie Anita Mac, AI strategist and founder of Biz Bestie Club, showed me what Claude could actually do, and it broke my brain a little.

This week Anita joins me to break down the real difference between Claude, Claude Code, and the Chrome extension, why she never lets AI output go out the door without humanising it first, and how she built an entire membership sales page - copy, design and all - in under two hours.

What You'll Learn in This Episode:

• The "human-AI sandwich" - why you should never just copy-paste AI output
• The real difference between Claude.ai, Claude Code, and the Chrome extension
• Why Projects are the one Claude feature most people skip (and shouldn't)
• The small habits that stop your Claude account running out of tokens
• How Anita built a full sales page - copy, design and all - in under two hours

Links Mentioned:

🔗 Anita's Free AI Bestie Setup Gift (use code FRIENDSOFKYLIE for 100% off): http://www.bizbestieclub.com/setup

🔗 Anita's website: http://www.anitamac.com

Try WhisperFlow for free: https://wisprflow.ai/r?KYLIE344

Guest Spotlight: Anita Mac

About Anita: Anita Mac is an AI strategist and self-confessed tech unicorn who helps business owners connect the pieces of their business - technology, workflows and AI - so everything finally talks to each other. She's the founder of Biz Bestie Club, teaching women how to build their own AI brain and put AI to work in every part of their business.

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

>> Audience Growth Pop-Up (Aug 24-28, free): listen.kyliekelly.com <<

In this episode, I'm breaking down why "audience size" and "audience security" are two completely different things - and why the fix for a launch that flopped is almost never a new offer. It's my "doors" framework for building a business with more than one way for the right people to find you.

What You'll Learn in This Episode:

• Why "no one wants this" is usually a discovery problem, not an offer problem
• The difference between audience size and audience security
• My "doors" analogy for building an ecosystem instead of one giant audience
• Why one touchpoint was never meant to create one sale on its own
• Why email is where the relationship continues - not where discovery happens
• The exact action step: how to audit your doors and build just one more

Mentioned in this episode:

• Audience Growth Pop-Up (Aug 24-28, free): listen.kyliekelly.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

If Instagram feels less reliable than it used to, this episode will show you how to build more front doors into your business - without doing all the things.

In this episode, I’m breaking down the visibility options that have absolutely nothing to do with posting another reel or paying for Meta ads… plus the simple two-lane strategy I’d use if I were starting again today.

What You’ll Learn in This Episode:

• Why visibility and social media are not the same thing
• The two growth lanes I’d choose: borrowed audiences + evergreen discovery
• How podcast guesting, summits, bundles and freebie swaps can grow your list
• Why SEO, Pinterest, PR and podcasting can become compounding business assets
• How your lead magnet turns visibility into actual email subscribers
• The three questions to ask before choosing your 90-day growth strategy
• Why audience quality matters more than chasing a giant subscriber number

Mentioned in this episode:

• Your Next 1,000 Subscribers: https://kyliekelly.com/free
• 50 a Day mini course: https://50aday.kyliekelly.com/checkout

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode, I'm sharing why I think the online business world has trained us to become incredible creators - but not very good marketers. We dive into why constantly building something new feels safer than promoting what you've already created, and the simple mindset shift that's completely changed the way I'm growing my business.

If you've got offers gathering digital dust while you're busy dreaming up the next one, this episode is the wake-up call you didn't know you needed.

What You'll Learn in This Episode:

• Why creating new offers often feels easier than marketing the ones you already have
• The real reason we keep chasing "the next big idea"
• How to know whether a new offer is actually your highest-leverage move
• Why your best-selling offer probably isn't finished—it's just ready to evolve
• The simple audience growth strategy I'd focus on if I had to start my business from scratch

Mentioned in this episode:

• Episode 259: Why Audience Growth Solves Almost Every Business Problem
• 50 a Day: Your Email List Can Grow By 50 People A Day... Without One More Instagram Post >>
• Black Friday Made Simple [coming soon]

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

We just passed the halfway point of the year, which means one of two things: you're right on track, or you're staring down a list of January goals you haven't looked at since. This week I'm joined by Katherine Mackenzie-Smith - business coach and strategist for introverts and highly sensitive entrepreneurs, and creator of the Cozy Business framework - to talk about giving yourself permission to build a business that actually fits your energy, and how to plan the rest of the year without burning out trying to catch up.

What You'll Learn in This Episode:

• Why copying someone else's business system rarely works long-term, and what to do instead
• How to actually review the first half of your year before you plan the second
• Katherine's 90-day "expedition" approach to planning, and why it beats a 12-month plan
• Checking in with your energy daily so your to-do list stays realistic
• Why "you don't have to do all of the things - but you still have to do something" might be the most useful permission you give yourself this year

Links & Resources:
🔗 Katherine's website: https://katherinemackenziesmith.com
🔗 Podcast: Cozy Business with Katherine (podcast)

Guest Spotlight: Katherine Mackenzie-Smith
Katherine Mackenzie-Smith is an award-winning business coach and strategist for introverts and highly sensitive souls, and the host of the Cozy Business with Katherine podcast.

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Most business problems aren't actually offer problems.
They're traffic problems.

In this episode, I'm unpacking why audience growth has become my biggest focus, how growing your email list makes every other part of your business easier, and why getting more of the right people into your world should be your number one priority for the rest of the year.

If you've been wondering whether you need a new offer, a better launch, or another strategy... this episode might just change the way you think about growth.

What You'll Learn in This Episode:

• Why most businesses have a traffic problem - not an offer problem.
• The mindset shift that completely changed how I'm approaching business growth.
• How consistent audience growth makes launching, selling, and collaborations easier.
• Why diversifying your traffic sources matters more than ever.
• The simple maths behind adding 50 new subscribers a day—and what that could mean for your business.
• Why your email list is still the most valuable business asset you can own.

Mentioned in this episode:

50 A Day – Learn the simple system I'm using to consistently grow my email list by up to 50 new subscribers every day (without relying on going viral).

👉 https://kyliekelly.thrivecart.com/50-a-day/

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!