👉 50 a Day Mini Course: https://kyliekelly.thrivecart.com/50-a-day 👈

In this episode, I'm taking you behind the scenes of my brand-new mini course, 50 a Day. While it teaches you how to consistently grow your email list, the real lesson is much bigger than that.

If you're ready to stop building your business on rented land and start creating sustainable growth you actually own, this episode is for you.

What You'll Learn in This Episode:

• The difference between borrowed audiences and an audience you actually own.
• Why consistency compounds - and how adding just a handful of subscribers each day can completely transform your business.
• The simple framework behind 50 a Day that combines borrowed audience strategies, evergreen visibility, and irresistible lead magnets.
• Why simple systems always outperform complicated strategies you never stick with.

Ready to grow your business without social media or burnout?

🎉 Join Email Marketing Skool here:
https://www.skool.com/email-marketing-skool/about

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Note [added after recording]: Since recording this episode, my Meta Ads account was unexpectedly disabled while under review. The results and numbers shared in this episode were accurate at the time of recording. If anything, the experience reinforced one of the biggest lessons you'll hear in this episode: don't rely on a single traffic source. Diversifying how people discover your business isn't just smart marketing - it's good business.

Over the past couple of weeks, I've been running a little experiment that honestly made me question everything - in the best possible way. I launched Meta ads to complete strangers before I'd even finished creating my brand-new digital product. Yep… slightly unhinged, but surprisingly effective.

But this episode isn't really about Meta ads.

It's about what happened when I put my work in front of people who didn't already know, like and trust me - and why it reminded me that most business owners don't have an offer problem.

They have a traffic problem.

What You'll Learn in This Episode:

• Why selling to cold traffic triggered a whole new level of imposter syndrome.
• The surprising numbers from my first Meta ads experiment.
• Why traffic is often the missing piece behind slow sales.
• How I'm building a business around systems instead of constant launching.
• Why diversifying your traffic sources is one of the smartest moves you can make.

Mentioned in this episode:

• 50 a Day mini course: https://kyliekelly.thrivecart.com/50-a-day/

Ready to grow your business without social media or burnout?

🎉 Join Email Marketing Skool here:
https://www.skool.com/email-marketing-skool/about

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

I recently made a business decision that surprised a lot of people… I moved my entire email list from Kit to Flodesk. But this isn't a "Kit vs Flodesk" episode.

It's a conversation about something much bigger: how your business evolves, how your priorities shift, and why the tools that got you here aren't always the tools that will get you there.

In this episode, I'm sharing why I made the move, what changed in my business, and the questions every business owner should be asking as they grow.

What You'll Learn in This Episode:

• Why I moved from Kit to Flodesk after four years
• How changing business models changes your software decisions
• The hidden cost of complexity in your business
• Why loyalty to tools isn't a strategy
• The question every business owner should ask regularly: "Does this still fit?"

Mentioned:

Check out Kit here: CLICK HERE
Check out Flodesk here: CLICK HERE
* these are both my affiliate links btw.

Ready to grow your business without social media or burnout?

🎉 Join Email Marketing Skool here:
https://www.skool.com/email-marketing-skool/about

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

What happens to your sales emails once your launch is over? If the answer is "absolutely nothing"… you're not alone.

In this episode, I'm joined by marketing strategist Dama Jue, who shares how she repurposes her best-performing launch emails into an evergreen sequence that keeps making sales months - and sometimes years - later.

We also dive into her genius 4x4 Footer strategy, why she refuses to batch her emails, and how simple automations can create more revenue without creating more work.

If you're looking for smarter ways to get more from the emails you're already writing, you're going to love this conversation.

What You'll Learn in This Episode:

• Why your launch emails shouldn't disappear after cart close
• How to create an evergreen sequence from old sales emails
• The genius behind the 4x4 Footer strategy
• Why writing emails live can create stronger connection and conversions
• How conditional content creates a more personalised experience
• Simple ways to create more sales from emails you've already written

Guest Spotlight: Dama Jue

Dama Jue is an email marketing strategist, systems nerd, and creator of Lazy Funnels. She helps digital product creators sell more with simple automations, strategic systems, and low-lift funnels that keep working long after launch day.

🎧 Join Dama's email list:
https://damajue.com/kylie

Links & Resources:

🔗 Opt into Dama's email list here: https://damajue.com/kylie
🔗 Four By For Footer Training
(affiliate link)
🔗 Free Airtable training

Ready to grow your business without social media or burnout?

🎉 Join Email Marketing Skool here:
https://www.skool.com/email-marketing-skool/about

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

A mentor I respect recently said something during a live training that genuinely stopped me in my tracks:

"If I was starting from scratch in 2026, I wouldn't even bother building an email list."

And honestly? I nearly fell off my chair.

In this episode, I'm unpacking why that advice might make perfect sense for some business owners... and be incredibly dangerous for others.

What You'll Learn in This Episode:

• Why business advice without context can lead you in the wrong direction
• The real role email plays in a modern online business
• Why Skool communities and email lists work better together
• How AI is changing marketing [and what it can't replace]

Ready to grow your business without social media or burnout?

🎉 Join Email Marketing Skool here:
https://www.skool.com/email-marketing-skool/about

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

AI can now connect directly to email platforms like Kit and Flodesk.

And while everyone seems to be asking whether AI can write their emails, I think they're missing the much bigger opportunity.

In this episode, I'm sharing why I believe the future of AI in business isn't content creation - it's interpretation.

We're talking about what happens when AI can analyse your data, spot patterns, surface insights in seconds, and help you understand your audience better than ever before.

But we're also diving into the trust and consent conversation that comes with these new tools - and why business owners need to think carefully about how they use AI as this technology continues to evolve. Because while AI is changing how we create content, I think the businesses that thrive over the next decade will be the ones that understand their audience best.

What You'll Learn in This Episode:

• What it means for AI tools like Claude to connect directly to your email platform
• Why I think most business owners are focusing on the wrong part of the AI conversation
• How AI helped me uncover surprising insights from my own email marketing
• The shift from information to interpretation - and why it matters
• The trust and consent questions every business owner should be asking
• Why relationships, community, and connection are becoming more valuable in an AI-powered world

Key Takeaway

The future doesn't belong to the people creating the most content.
It belongs to the people who understand their audience the best.

Ready to grow your business without social media or burnout?

🎉 Join Email Marketing Skool here:
https://www.skool.com/email-marketing-skool/about

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

✨ Learn more about the Interactive Offer Intensive:
https://kyliekelly.com/ai-offer-intensive

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Most lead magnets aren't being consumed - they're being collected.

Downloaded. Saved. Added to a folder called "I'll look at this later."
And then never opened again.

In this episode, I'm sharing why I think we're entering a new era of audience growth - one where information alone is no longer enough.

What You'll Learn in This Episode:

• Why traditional lead magnets are becoming harder to stand out with
• The shift from information to personalisation
• How I turned an old PDF into Subject Line Studio
• The difference between passive content and interactive experiences
• Why quizzes, assessments, calculators, planners, and AI-powered tools are gaining traction
• How to create a lead magnet people actually use instead of simply download

Key Takeaway
The value isn't the PDF.
The value is the expertise inside the PDF.
The PDF is just the container.

✨ Learn more about the Interactive Offer Intensive:
https://kyliekelly.com/ai-offer-intensive

Ready to grow your business without social media or burnout?

🎉 Join Email Marketing Skool here:
https://www.skool.com/email-marketing-skool/about

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Today I'm joined by launch strategist and copywriter Brenna McGowan to talk about a question that's been floating around the online business world lately:

Is launching still working in 2026?

Fresh off one of her biggest launches ever, Brenna shares what she's seeing work right now, why cookie-cutter launches are falling flat, and how pre-launch strategy can completely transform your results.

If you've ever felt like launching is harder than it used to be, this conversation will give you practical strategies and a whole lot of hope.

What You'll Learn in This Episode:

• Why launching isn't dead - but lazy launching is
• The importance of pre-launch content and buyer consideration
• How trust impacts conversions in today's market
• Creative launch strategies including private podcasts, auctions, affiliates, and ROI calculators
• What to do if your last launch didn't go to plan
• How to use data instead of emotions when evaluating launch results

Guest Spotlight: Brenna McGowan

Brenna McGowan is a launch strategist and copywriter who helps online business owners create intentional pre-launch strategies that build trust, increase conversions, and make launches feel significantly less stressful.

🔗 Brenna's Launch Report: https://brennamcgowan.co/launch-report/
🔗 Reducing Launch Stress With An Effective Pre-Launch Strategy with Brenna Mcgowan [Ep 156]

Ready to grow your business without social media or burnout?

🎉 Join Email Marketing Skool here:
https://www.skool.com/email-marketing-skool/about

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!