Listen to this episode if:
You’ve been growing your list but struggling to get clicks, engagement, or sales - and you’re ready to find out what’s really missing.

In this episode, I’m breaking down why your email list won’t convert (no matter how many subscribers you have) if your positioning isn’t crystal clear - and how to fix it.

What You’ll Learn in This Episode:

• The real reason engagement drops even when your list is “growing”
• How unclear positioning confuses your audience and kills conversions
• Why the way you grow your list determines how well it performs later
• Simple questions to audit your positioning and message clarity

I’ll share how one of my clients, while hosting a summit, compared two lists - one big and quiet, one smaller but wildly responsive - and how that one conversation perfectly illustrates the power of clear brand positioning.

Because here’s the truth: people don’t buy from the most consistent sender… they buy from the clearest communicator.

Ready to grow your business without social media or burnout?

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This week’s episode is part truth bomb, part love letter to women in business.

I just got back from a beautifully run event - but after sitting through keynote after keynote that started with “Let me tell you about when I hit rock bottom…”

I couldn’t help but wonder… have we not evolved?

Today I’m breaking down why the “rock bottom to breakthrough” story has become the default setting for female entrepreneurs - and why it’s keeping so many of us stuck waiting for our own tragedy before we feel worthy of being seen.

What You’ll Learn in This Episode:

• Why vulnerability ≠ credibility
• How we’ve confused drama with depth
• And what authentic storytelling looks like now

It’s time to retire the trauma template and make room for real stories of growth, nuance, and leadership.

This one’s equal parts rant and revelation - and I have a feeling it’ll hit home.

Ready to grow your business without social media or burnout?

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Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now.
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p.s - Loving the show?
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So many brilliant women downplay their expertise because they’re terrified of looking braggy, arrogant, or “too much.”

Here’s the truth: hiding your brilliance doesn’t serve anyone - not you, not your clients, and not the people desperately waiting for the transformation you can bring.

What You’ll Learn in This Episode:

• Why staying small and quiet is keeping you invisible (and broke)
• The difference between bragging and owning your brilliance
• My own journey from “I’m just an introvert” to stepping into my Big Deal Energy (with thanks to my biz bestie Leanne Sia)
• Practical ways to start being seen without feeling gross or ego-driven

If you’ve been waiting for someone else to pat you on the back and shine the spotlight your way, here’s the reality: it’s probably never going to happen.

It’s your job to claim your space and own the empire you’re building.

Ready to grow your business without social media or burnout?

NEED CLARITY FAST?
Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now.
⚡️ $44 - Book here

p.s - Loving the show?
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Today I’m joined by professional organizer and life coach Tracy Hoth who helps people reclaim calm and clarity in their home, business, and digital world. With more than 16 years of organizing experience, Tracy applies her signature 5-step framework to everything from messy downloads to overloaded calendars - and she believes organization is about creating space to do your best work, not just making things look pretty.

If you’re sick of cluttered files, chaotic Canva accounts, endless open browser tabs, or to-do lists that feel like they’re screaming at you - this episode is for you.

What You’ll Learn in This Episode:

• The 5 steps to organize anything - sort, purge, assign homes, set limits, maintain.
• How to use just five file folders (operations, marketing, content, education, clients) to anchor your digital system.
• Why naming files and being consistent is more powerful than colour-coding perfection.
• How Tracy manages her schedule and to-do list to reduce overwhelm.

Guest Spotlight: Tracy Hoth

Tracy Hoth (rhymes with “both”) is the heart behind Simply Squared Away. Since launching her organizing business in 2008, she’s guided hundreds of clients - from homes to offices - and mentors coaches and entrepreneurs on creating order in their work and life.

Links & Resources

• Website: https://simplysquaredaway.com/
• Learn her 5 file folder system (on-demand class): CLICK HERE
• My podcast episode with Tracey: 108 | Tired of Social Media? Grow Your Audience Like This Instead With Kylie Kelly

Ready to grow your business without social media or burnout?

NEED CLARITY FAST?
Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now.
⚡️ $44 - Book here

p.s - Loving the show?
Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Are you hustling to get visible… but still not booking the clients you actually want?

In this episode, I’m breaking down why visibility alone doesn’t work and what to do instead so your efforts actually lead to conversions. From the biggest mistakes I see women making, to the three visibility audit questions I walk my clients through, to how to position your freebie or quiz so it naturally connects to your paid offers… this is a practical, no-BS guide to turning visibility into revenue.

What You’ll Learn in This Episode:

• The #1 visibility mistake keeping women stuck in busy-but-broke mode
• Why murky messaging and vague freebies kill your conversions
• How to audit your visibility with 3 simple but powerful questions
• The exact pathway to turn visibility into paying clients (without burning out)
• Why positioning is the silent killer of conversions and how to fix it

If you’re tired of chasing empty opportunities that look good on paper but don’t move the needle, this one’s for you.

Ready to grow your business without social media or burnout?

NEED CLARITY FAST?
Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now.
⚡️ $44 - Book here

p.s - Loving the show?
Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Do you ever feel like your entire business lives or dies by your last Instagram post?
Like the algorithm is your moody business partner who never pulls their weight?

Here’s the truth: you don’t have to post every single day to grow. In fact, the more you chase visibility on rented land, the more your business stays stuck.

In this episode, I’m calling out the social media trap in 2025, why the old playbook is broken, and what actually works if you want a business that lasts.

What You’ll Learn in This Episode:

• The lie that “more posting = more sales” (and why the algorithm is stacked against you)
• Why organic reach has collapsed and why it’s not your fault if your reels aren’t converting
• The 3 things that really grow your business: Clarity, Connection, and Credibility
• Smart swaps to replace daily posting with strategies that compound over time
• A client story that proves you can sell more while posting less

If you’re tired of dancing for the algorithm, this episode will give you permission (and a plan) to build your empire off social media!

Ready to grow your business without social media or burnout?

NEED CLARITY FAST?
Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now.
⚡️ $44 - Book here

p.s - Loving the show?
Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Still hanging onto the advice to “just charge what you’re worth”?
Here’s the truth: in 2025, buyers don’t care what you’re worth if they don’t trust you’ll deliver.

What You’ll Learn in This Episode:

• Why “charge what you’re worth” falls flat in today’s market
• The 3 things buyers actually look for before they invest
• A real client story that proves clarity beats confidence every time

If you’ve been raising your prices but still hearing crickets - this one’s for you.

Ready to grow your business without social media or burnout?

NEED CLARITY FAST?
Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now.
⚡️ $44 - Book here

p.s - Loving the show?
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Today I’m joined by messaging expert and storytelling strategist Kris Jones, who shares how one powerful narrative - rooted in timeless storytelling structure - can transform your brand, boost your confidence, and radically increase conversions.

Kris believes you don’t need 17 different stories or a flashy founder origin tale to attract aligned clients. You just need one clear, compelling story that positions your client as the hero and you as their trusted guide.

What You’ll Learn in This Episode:

• Why most websites and content fail to convert (and how to fix it)
• The real reason you struggle to “talk about what you do” clearly
• How to write one brand story that stretches across your entire business
• The story structure Kris uses to help her clients 5x their prices and close more sales calls
• What it means to mine for the “gold” in your messaging (and how to start)

Guest Spotlight: Kris Jones

Hand-selected as a mentee by StoryBrand's Donald Miller, Kris Jones has cracked the code on turning expertise into sales. After 20 years of crafting stories for giants like Nike and Adidas, she discovered something shocking: a single, well-told story can replace all your marketing and double your revenue. Today, she helps coaches and consultants scale from 30K to 300K months using her Signature Story-Selling SystemTM – proving that you don't need endless content or complicated funnels to attract premium clients. Just one story, told
well.

Website: https://www.reddoordesigns.com
Free Resource: How to Write Compelling Copy in 5 Minutes Flat
Book a Money-Making Messaging Call with Kris: https://krisjones.co/money-making-messaging-call

Ready to grow your business without social media or burnout?

NEED CLARITY FAST?
Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now.
⚡️ $44 - Book here

p.s - Loving the show?
Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!