Do you ever see the same experts getting featured in Forbes, on The Today Show, or in major publications - and wonder how the hell they’re doing it?

In this episode, I’m joined by KJ Blattenbauer, founder of Hearsay PR and bestselling author of Pitch Worthy. With nearly 30 years in public relations, KJ helps overlooked experts and founders turn credibility into recognition - and visibility into revenue.

And here’s the best part? She makes PR feel simple.

We’re breaking down exactly how to get started with media pitching (even if you’ve never done it before), how to build your own media list, what to actually say in a pitch email and why visibility isn’t about ego… it’s about leadership.

What You’ll Learn in This Episode:

• Why visibility is a leadership skill - not an ego play
• The simple “housekeeping” step most business owners skip before pitching
• How to find journalists already covering your industry
• What to include (and NOT include) in a pitch email
• Why 75% of media wins happen on the follow-up
• How to know which publications actually matter for your audience

Guest Spotlight: KJ Blatten Bauer

KJ Blatten Bauer is the founder of Hearsay PR and bestselling author of Pitch Worthy. With nearly 30 years in public relations, she helps experts and founders turn credibility into recognition - and visibility into revenue. Her clients have been featured in outlets like Forbes, Architectural Digest, and The Today Show.

• KJ's Website: https://www.hearsaypr.com
• Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off

Ready to grow your business without social media or burnout?

Join my NEW Skool group - Online Biz Without Social here:
https://www.skool.com/online-biz-growth/about

NEED CLARITY FAST?
Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now.
⚡️ $97 - Book here

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Do you still need a freebie in 2026?

In this episode, I’m breaking down the nuanced truth about freebies in 2026 - when they work, when they don’t, and what to focus on instead if you want sustainable, relationship-led growth.

This isn’t anti-freebie.
It’s pro-strategy.

If you’ve been stuck in freebie planning mode… or wondering whether you need to create another one… this episode will help you zoom out and make a smarter decision.

What You’ll Learn in This Episode:

• The real question to ask before creating a new lead magnet
• When you absolutely should have a freebie
• When creating another one is just beautifully designed procrastination
• Other ways to grow your email list without a traditional free resource
• The difference between building doors… and building the house

If you’re done mistaking activity for alignment, this conversation is for you.

Mentioned Links:

EP 227: Workshops Are the Most Underrated Conversion Event in Online Business

Ready to grow your business without social media or burnout?

Join my NEW Skool group - Online Biz Without Social here:
https://www.skool.com/online-biz-growth/about

NEED CLARITY FAST?
Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now.
⚡️ $97 - Book here

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode, I’m unpacking the real fear keeping women glued to Instagram - and why breaking up with the platform doesn’t mean disappearing.

If you’ve been quietly wondering whether you could grow without Instagram… this one’s for you.

What You’ll Learn in This Episode:

• Why Instagram creates dependency (not diversification)
• The difference between performative visibility and relational growth
• Why connection compounds but content expires
• How rooms, email, and community build predictable revenue
• What it actually means to “break up” with Instagram

Links & Resources:

• Join the Breaking Up With Instagram Challenge: https://www.skool.com/online-biz-growth/about
• Listen to my Skool experiment episode: https://kyliekelly.com/my-skool-experiment/

Ready to grow your business without social media or burnout?

Join my NEW Skool group - Online Biz Without Social here:
https://www.skool.com/online-biz-growth/about

NEED CLARITY FAST?
Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now.
⚡️ $97 - Book here

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Today I’m joined by SEO specialist Laura Jawad, who helps female service providers grow their audience and fill their client roster, without relying on social media.

In this episode, we break down how to use SEO and your website to grow your email list with aligned, high-intent traffic that actually converts. If you’ve ever felt like social media is doing the most… for the least return - this conversation will change how you think about visibility forever.

What You’ll Learn in This Episode:

• Why SEO is a powerful pull marketing strategy (and how it differs from social media)
• How to see what keywords are already driving traffic to your website
• Why most websites attract the wrong traffic - and how to fix it
• How long SEO really takes (and what speeds it up)
• How to turn website traffic into email subscribers
• Where to place opt-ins on your blog and homepage for maximum conversion
• How SEO builds trust before someone joins your email list

Guest Spotlight: Laura Jawad

Laura Jawad is an SEO specialist who supports female service providers, coaches, and consultants who want to grow their audience and book clients without relying on social media.

🎧 Grab her free SEO Kickstart Kit, a collection of step-by-step checklists to help you optimise your website and attract right-fit traffic.

Links & Resources:

• Laura’s Website
• SEO Kickstart Kit

Ready to grow your business without social media or burnout?

Join my NEW Skool group - Online Biz Without Social here:
https://www.skool.com/online-biz-growth/about

NEED CLARITY FAST?
Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now.
⚡️ $97 - Book here

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode, I’m sharing the unexpected lessons from my Skool community experiment - why it’s sparked deeper conversations in days than I’ve had in years, and what it’s reminded me about connection, trust, and sustainable growth.

This isn’t about platforms.
It’s about depth over noise and building businesses that actually feel good to run.

What You’ll Learn in This Episode:

• Why small rooms create deeper trust than big audiences
• How accessibility beats attendance when it comes to connection
• Why email still matters - and how community expands it
• The role fun plays in sustainable business growth
• How to build depth without burning yourself out

Ready to grow your business without social media or burnout?

Join my NEW Skool group - Online Biz Without Social here:
https://www.skool.com/online-biz-growth/about

NEED CLARITY FAST?
Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now.
⚡️ $97 - Book here

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode, I’m sharing why I stopped sending traditional multi-email welcome sequences altogether, and what I do instead to create connection, trust, and momentum from the very first email someone opens.

Because here’s the thing: your audience isn’t confused. They’re not unsophisticated. And they definitely know when they’ve entered a funnel.

What You’ll Learn in This Episode:

• Why the delivery email is usually the most-opened email you’ll ever send
• What’s actually happening with inbox behaviour as we move into 2026
• How one “Start Here” email can replace an entire welcome sequence
• What to include in that email so it builds trust and invites action
• Why treating subscribers like adults leads to better long-term results

Resources Mentioned:

• The “Start Here” email template
• Episode 230: How Julie Tripled Her Income in 60 Days by Finally Getting Strategic Support

Ready to grow your business without social media or burnout?

Join my NEW Skool group - Online Biz Without Social here:
https://www.skool.com/online-biz-growth/about

NEED CLARITY FAST?
Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now.
⚡️ $97 - Book here

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

We’re talking about what happens when your business is being run from a clenched fist and why real growth, clarity, and momentum only come when you soften your grip and lead with intention instead of pressure.

If you’ve felt like “just another number” after investing deeply… or if your business feels heavier than it should right now -

This episode is for you.

What You’ll Learn in This Episode:

• Why overworking often comes before burnout
• How being “loyal” to the wrong container can quietly stall your growth
• The difference between effort and expansion and why pressure isn’t the answer
• What a clenched fist vs an open hand looks like in business leadership
• How to rebuild trust with yourself after a disappointing investment
• Why safety, compassion, and integrity matter more than hype in long-term growth

Ready to grow your business without social media or burnout?

Join my NEW Skool group - Online Biz Without Social here:
https://www.skool.com/online-biz-growth/about

NEED CLARITY FAST?
Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now.
⚡️ $97 - Book here

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

If your email list feels quieter than usual right now, you’re not imagining it, but it’s probably not a problem either.

In this episode, I’m breaking down what’s actually happening in inboxes in January, why engagement often dips at the start of the year, and why panic-pivoting your strategy right now can do more harm than good.

What You’ll Learn in This Episode:

• Why January email engagement often feels flat (and why that’s normal)
• What not to change when your list feels quiet
• How inbox behaviour shifts at the start of the year
• Why simplifying and recalibrating is a sign of leadership, not failure
• How to re-establish trust and rhythm with your email list without pushing harder

Ready to grow your business without social media or burnout?

Join my NEW Skool group - Online Biz Without Social here:
https://www.skool.com/online-biz-growth/about

NEED CLARITY FAST?
Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now.
⚡️ $97 - Book here

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!