In this episode of the Elevate Media Podcast, Chris Anderson welcomes Jeremy Vest, a veteran YouTube strategist. With two decades of experience, Jeremy provides a no-nonsense guide to achieving sustainable growth, moving past the common pitfalls that keep over 90% of creators from even reaching 1,000 subscribers. This is a crucial conversation for anyone looking to build a media company, from aspiring creators to small business owners.

In this episode, you will learn:

• Why you must create content for the viewer, not for yourself, and why being a "generalist" on YouTube is a "very dangerous thing."
• The critical importance of narrowing down your niche, using the example of the world's most famous plumber, and why specificity (e.g., "skaters over 40") is essential to stand out from AI-generated content.
• The "Purpose, Passion, Profit" three-circle alignment necessary to sustain creativity over the long haul.
• The power of defining your value and mission in a six-word phrase to maintain focus and belief.
• The "Click, Watch, Like" algorithm framework and how to set the first two seconds of your video with high stakes to match your title and thumbnail intent.
• How Jeremy's company uses AI to find the titles, hooks, and scripts from the world's top-performing videos to create winning formulas.
• Why creators must have a "growth mindset" to improve by 1% every week, instead of quitting with a "fixed mindset."
• The smart way to monetize: never make more than 10% of your revenue from ads, prioritizing your own products/services, affiliate marketing, and brand partnerships.
• The "hard truth" most creators are not ready to hear about their journey to success.

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

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⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Elevate Media Podcast, Chris Anderson welcomes Jay Setchell, a remarkable guest whose life journey embodies extreme resilience. Raised on a farm, a Marine Corps veteran, an entrepreneur, and a corporate leader, Jay has faced and overcome unimaginable challenges, including dying three times, a debilitating accident that left him paralyzed, and 73 surgeries. He discusses how these experiences shifted his entire perspective on life, purpose, and commitment, contrasting his generation's "suck it up" philosophy with the current societal push for "safe places." This is a raw and uncompromising conversation about finding strength within pain, adjusting your mindset, and why giving up is simply not an option.

In this episode, you will learn:

• What fundamentally changes in a man’s mind and purpose after multiple near-death experiences.
• The profound difference between "hope" and "true belief/faith" when pursuing goals.
• The concept of "The Set of the Sail" and how a slight adjustment in attitude can change your entire direction.
• Why Jay believes modern society is raising a "country of soft people" and what is owed to their parents.
• The mindset and commitment required for an entrepreneur to succeed, and why it’s better to make less money doing what you love.
• How to harness anger, frustration, or even chronic pain to drive yourself forward and accomplish what you need to do.
• Jay’s conviction that "it’s always too soon to quit" and that a life of service and helping others is the ultimate purpose.

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

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⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We dive into an honest conversation with Roy Ward, CEO, President, and Founder of Pre-Game Athletics, on why he moved from a 20-year career in the reactive medical device industry to pioneer a proactive movement focused on preparing for peak performance. It’s not about just "warming up"—it’s about committing to a ritual that fuels you mentally and physically.

In this episode, we challenge the idea of preparation as a forced habit, exploring the three-step process of making it a ritual you feel. Roy details how music integration and new sports tech wearables are central to this shift, helping entrepreneurs, athletes, and "movers" of all kinds optimize their performance without taking extra time out of their day.

It’s time to move beyond the Band-Aid fixes of a reactive lifestyle and embrace proactivity. Discover the secret sauce behind the Pre-Game community, the power of a "voluntary discomfort" ritual (sauna and cold plunge), and the vital role of recovery—because your recovery is the start of your warm-up for the next event.

Roy's final message: "Appreciate every moment. Make the most of every moment. Prepare to be your best at everything you do, and always stay in the saddle."

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⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.